The Copywriter Club Podcast

It’s a bit early to pick a best episode of 2020, but we predict this will be an early contender. Master copywriter, Stefan Georgi, joined us for the 171th episode of  The Copywriter Club Podcast , to talk about how he became a copywriter who has helped his clients earn $700 million is sales. That is NOT a typo. Stefan is a terrific copywriter and this interview is practically a workshop on w...

For the 170th episode of  The Copywriter Club Podcast , Kira and Rob do something they haven’t done in awhile and that’s chat about what’s going on in their lives and The Copywriter Club. Plus, they talk about the most popular episodes of the podcast this year—and of all time. Both of them listed a few of their favorites from the past 12 months… if you haven’t listene...

Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of  The Copywriter Club Podcast . Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about: •  how Michelle became a messaging coach and strategist •  what a “messaging strategist” actually...

NPR Podcaster and story teller, Glynn Washington, was generous enough with his time to visit our studio and share his thoughts about podcasting, storytelling and the hustle required to make something great for the 168th episode of  The Copywriter Club Podcast . We love this interview. Here’s a few of the things we talked about with Glynn: •  how (and why) he built a career as a podcaster and...

Copywriter Andrea Littell is the guest for the 167th episode of  The Copywriter Club Podcast . As we’ve gotten to know Andrea over the past year and learned more about her accomplishments and struggles, it was obvious we needed to have her join us to talk about her business. This discussion covers a lot of ground, including: •  her experience as the “go to” person for marketing and copywriti...

Online Business Manager, Ashlee Berghoff, is our guest for the 166th episode of  The Copywriter Club Podcast . Ashlee has helped a bunch of copywriters we know and like figure out how to make their businesses more profitable… and just as importantly, helped them focus on the work they are best at (while shifting other work to a VA or OBM). That sounded like something we needed to hear more a...

This one is wild. We invited Drayton Bird (who knew and worked with some of the original mad men) to join us for the 165th episode of  The Copywriter Club Podcast . Drayton has been around the world of advertising and direct marketing since the 1960s and he has the stories to prove it. As we talked, it occurred to us that if Drayton wasn’t the inspiration for The Most Interesting Man in the...

Want to get better at copy? Copywriter and author, Glenn Fisher, joined us for the 164th episode of  The Copywriter Club Podcast to talk about how he became a copywriter and how he rapidly improved his skills. Today, Glenn teaches other how to start and get better at copywriting on his podcast, in speeches, and in his book. We asked Glenn about: •  how copywriting overtook his dream of becoming a...

Email copywriter Sarah Henson is our guest for the 163rd episode of  The Copywriter Club Podcast . We first met Sarah a couple of years ago (at a copywriter conference) and have seen her make big changes in her business in the past year as a member of The Copywriter Think Tank . We asked Sarah about her successes, her struggles and how she’s pushed herself to accomplish more—even as she&#821...

Leadership coach, Tanya Geisler, is our guest for the 162nd episode of  The Copywriter Club Podcast . It’s been more than 2 years since we spoke to Tanya last (all about the Imposter Complex) and we thought it was time to check back in and see what other issues she could help us deal with. And we’re glad we did. We asked Tanya about: •  what’s changed since we talked to her 2 years ago...

Speaking coach and consultant, Lanie Presswood, is our guest for the 161st episode of The Copywriter Club podcast. Lanie coached both of us (Kira and Rob) as we scripted and delivered our presentations at our copywriting event, The Copywriter Club In Real Life . We asked Lanie to join us to talk about public speaking, what to do (and not do) on stage and this long list of other topics we covered:...

Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast . Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn’t easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael’s mom and Brad!) , we also talked about: •  how she went from law school t...

Copywriter Matt Hall joins us in the studio for the 159th episode of  The Copywriter Club Podcast . Matt is a member of The Copywriter Think Tank and has a ton of experience as a copywriter and agency owner. He’s worked in-house, as an agency employee, and has started his own agency—twice. Here’s what we talked about: •  the high school experience that made him want to know everything...

Samar Owais, content expert and email copywriter is our guest for the 158th episode of  The Copywriter Club Podcast . This one has been a long time coming… this is our fourth attempt to make this interview happen and it is worth the wait. Kira and Rob ask Samar about a lot of stuff from email to being the only person at TCCIRL with a hijab. Here’s the list of what we asked: •  how Sama...

Copywriter and expert cold emailer, Laura Lopuch, is our guest for the 157th episode of  The Copywriter Club Podcast . In this interview, Kira, Rob and Laura covered a lot of ground when it comes to what to say when you’re cold pitching new prospects. Here’s a pretty good list of what we covered: •  the path Laura took from paralegal to copywriter •  what made her decide it was time fo...

Sometimes we like to try a little something different with the podcast and today’s interview is a bit different than our standard. Preacher, coach and copywriter Les Hughes is our guest for the 156th episode of  The Copywriter Club Podcast . We talked to Les about ….. •  how awesome, giving and kind Kira is •  the path from preacher to business coach •  what he did to build his platfor...

Marketing OG, Nigel Stevens, is our guest for the 155th episode of  The Copywriter Club Podcast . Nigel is in the middle of a move from Asia to Spain and we caught him as he was packing his bags to talk about the business he’s built, his experience in content marketing and SEO, and maybe most interesting… how to raise your prices and up level the clients you work with. Here’s wha...

Copywriter and expert researcher, Hannah Shamji, joins us in the ultra-plush Copywriter Club studio for our 154th episode. Hannah has been making a name for her self doing research for Copyhackers Agency and we wanted to learn more about how she does it. We asked Hannah about: •  how she went from boring public policy to copywriter and research specialist •  The catalyst  for making her career cha...

Conversion content writer, Doug Paton, is the guest for the 153rd episode of  The Copywriter Club Podcast . We’ve known Doug since the beginning days of The Copywriter Club, so it’s about time we had him on the show to talk about his approach to content writing. We asked Doug all about: •  his favorite place to fly fish (in British Columbia) •  how “not wanting to talk to people” led t...

Continuing what’s been a bit of a theme on the show lately, we invited copywriter Mai-kee Tsang to talk about how to pitch podcasts for the 152nd episode of  The Copywriter Club Podcast . Mai-kee recently set a goal to pitch 101 podcasts in 30 days, and she joined Kira and Rob to talk about how she did it, what she learned, and the impact the project had on her business. During our discussion, we...

Marketing strategist and event planner, Patsy Kenney, is our guest for the 151st episode of  The Copywriter Club Podcast . Patsy is wrapping up a couple of transitions in her business, including combining her event planning business into an agency with two of her best friends. We asked Patsy about all the changes in her life and… •  how Patsy became a brand and event specialist •  all the th...

For the 150th episode of  The Copywriter Club Podcast , we asked public relations and podcast expert, Brigitte Lyons, to talk about the best ways to build authority. Brigitte has presented to our Think Tank and The Underground, but we felt like what she has to share is too good to keep secret. In this interview, we asked her about: •  her early experiences as a PR specialist •  how she shifted her...

This episode of  The Copywriter Club Podcast , is all about The Copywriter Accelerator—the 16-week program designed to help “newish” copywriters build the foundations of a healthy business. Kira and Rob talk about what it includes and who it’s for in this short, informational episode. The Copywriter Accelerator opens up for new members on August 27 and launches for good the first...

Copywriter Lindsay Hotmire is our guest for the 149th episode of  The Copywriter Club Podcast . We’ve gotten to know Lindsay over the past six months as she’s made some big changes to her business—including dialing in her niche and reaching out to a new kind of client. She told us all about the process she has followed as she’s made these changes (funny enough it’s the same process she walks her c...

Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of  The Copywriter Club Podcast . We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. We asked Robert about: •  how he went from working...