The Copywriter Club Podcast

Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went a little longer than usual. Here’s a taste of what we talked about: •   Stef’s career pat...

Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as a pocket CMO. Here’s most what we covered… •  her story—how she became a copywriter by...

Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, Brittany shared her path to copywriting and the nuts-and-bolts of creating a paid worksh...

Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including: •  how she ended up as a writer and business coach •  what she does in her business today and the problems she helps solve •  wha...

Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that as well as a lot of questions about how she’s grown her business. Here’s most of what we...

Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish… which will probably confuse a few listeners expecting to hear our regular intro… then we talked about what’s up with us and how the podcast will be changing in the near future. Here’s most of what we talked about: •  wh...

In the 189th episode of The Copywriter Club Podcast , Kira and Rob talk with A-lister Carline Anglade Cole on how supporting her firefighter husband led to a career as a copywriter, what she learned from her mentor Clayton Makepeace, how she connects with her prospects and more. Here’s a bit of what we covered… •  her ballsy approach to scoring a 2-hour interview for a marketing positi...

In the 188th episode of The Copywriter Club Podcast , Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life.  Here’s the outline of what we covered during this interview: •  the airplane discussion that “mist...

Conversion designer and sales page specialist Melissa Burkheimer is the guest for the 187th episode of The Copywriter Club Podcast . We talked a bit about why copywriters and designers don’t always see eye-to-eye and what we all can do about it. We also asked Melissa about why she niched to conversion design and sales pages and her design process. Here’s what we covered: •  how Melissa...

In the 186th episode of  The Copywriter Club Podcast , Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great Cate and Betsy Muse to the studio to chat. Here’s what we covered:...

Health copywriter, Darren Hanser, is our guest for the 185th episode of  The Copywriter Club Podcast . We recently met Darren at an event in Las Vegas, then again at The Copywriter Club In Real Life and after chatting, we knew we had to have him on the show. Darren has built a solid copy business and we got him to share how he did it. Here’s what we talked about: •  why he may have been dest...

Copywriter Rachel Greiman is our guest for the 184th episode of  The Copywriter Club Podcast.  Rachel has worked almost exclusively with photographers since she launched her copywriting business a few years ago. We talked about how the niche found her, her unique process and more. Here’s most of what we covered: •  how she became a photographer and copywriter •  her work as a photo-journalis...

SEO Consultant (and reformed web designer) Meg Casebolt is our guest for the 183rd episode of  The Copywriter Club Podcast . Since this is an area that we don’t have real deep knowledge in, we asked Meg all about what copywriters need to know about SEO and what they should be trying to rank for. And we spent a lot of time talking about the 3-week challenge she put together last year and how...

SaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of  The Copywriter Club Podcast . We’ve had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about: •  how she went from travel blogging to SaaS copywriting •  what she did to find her first clients—it started with j...

In the 181st episode of  The Copywriter Club Podcast , Kira and Rob talk about what happened at TCCIRL—the best event we’ve held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: •  the earthquake, the virus and the economic response to it •  why...

Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of  The Copywriter Club Podcast . We’ve been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about: •  how Jimmy went from phone sales to c...

Copywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of  The Copywriter Club Podcast . Helen has an interesting approach to working with her clients, so we asked her all about it… and we asked her about these things too: •  the path she followed from R&D director at a cookie company to copywriter •  the common thread running through the jobs she had be...

Productivity Expert and Coach, Charlie Gilkey, is our guest for the 178th episode of  The Copywriter Club Podcast.  We’ve admitted our struggles with getting things done on the podcast before—and neither one of us is a fan of traditional time management tactics like setting SMART goals…  so it made sense to have Charlie on to talk through how we can start finishing and get more done. W...

Social Media strategist, Andrea Jones is our guest for the 177th episode of  The Copywriter Club Podcast . We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you’ve struggled to find a way to maximize social media to help you find clients you’ll want to listen to this. We asked Andrea about: •  how she beca...

We don’t often have two guests join us in the studio, but this week is one of those exceptions. For this special “un-numbered’ episode, we’ve invited Rob Braddock and Conor Lynch to share how they become copywriters, what they’re doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for W...

Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of  The Copywriter Club Podcast . When we first published the podcast, we regularly posted two episodes a week. Now that’s a rarity… thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn’t want to wait to publish...

For the 175th episode of  The Copywriter Club Podcast , Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter… including his first failed attempt and what made him successful the second time he gave it a go. We also talked about: •  the path he followed from communications to copywriting •  the surprising emotions Derek felt when he was laid off… panic and...

Copywriter, coach and expert marketer, Ray Edwards is our guest for the 174th episode of  The Copywriter Club Podcast . In this wide ranging conversation, Kira and Rob asked Ray about his business, how he got started, the changes he’s making in his business and life, and what he does to accomplish more than most other people… even things he thinks are impossible. Here are a few of the...

Accountant and business consultant, Erik Solbakken, is the guest for episode 173 of  The Copywriter Club Podcast . If you saw that Erik is an accountant and thought, “maybe I’ll skip this one” don’t. Because we didn’t really talk with Erik about the typical accounting stuff. Instead, Erik shared how he changed the pricing model for his service business and how copywri...

Allison Evelyn Gower is our guest for the 172nd episode of  The Copywriter Club Podcast . We asked Allison about her experience creating her first program, what inspired her to move fast, and how she got scrappy to fill it. She offers plenty of learning and advice to anyone who is thinking of creating a program or course. Here’s the outline of what we covered during this interview: •  what i...