The Copywriter Club Podcast

We’ve been lucky to be mentored by several copywriters and marketers over the past few years. We met one of our mentors—Brian Kurtz—when we interviewed him way back in the beginning days of The Copywriter Club. He’s our guest, for the second time, on the 219th episode of The Copywriter Club Podcast. We asked Brian about his stroke, how he’s changed his business this past year and a lot more, inclu...

One of the things that keeps waaaay too many copywriters from achieving their goals is fear. Which is a little odd because it’s not like our work puts us in dangerous or risky situations. We’re not fighting fires or facing down bad guys. And we’re not standing on a trapeze platform high above the ground, mustering the courage to jump. But that’s a very real situation that Annie Bacher, our guest f...

When it comes to creating the belief that you can deliver what your clients need, or that the products and services you write about will deliver a real transformation, nothing works better than a good demonstration. Our guest for episode 217 of The Copywriter Club Podcast is film maker and story teller, Jude Charles, who loves to talk about his formula for demonstrating proof. We covered a lot of...

Writing copy with personality is hard. So what does it take to do it? We invited copywriter and brand ventriloquist Justin Blackman to talk about how he does it for the 216th episode of The Copywriter Club Podcast—and to give us an update on everything he’s done since our first interview with him way back in episode 59. If you’re looking for ways to write with more personality, this interview is f...

What does it take to build and maintain a great community? We’re not sure we’ve got the answers, but we thought we should talk about it with The Copywriter Club’s Community Manager, Brandon Burton. For the past year, Brandon’s had an insider’s view of everything that happens in our free Facebook group as well as our private (paid community) Copywriter Underground group. Brandon’s influence in both...

Building a successful business isn’t easy… but it should be simple. That is, you don’t need to do “all the things” in order to make a living. In fact, a minimal approach may help you grow in ways you don’t expect. Our guest for the 214th episode of The Copywriter Club is marketing minimalist Ellen Yin. She shared her formula for running a simple, but profitable business and a whole lot more. Here’...

Among the copywriters we’ve had the pleasure to meet, there are a lot of former teachers who have gone from helping students learn history, math, and English and now help teach customers about products and services that meet their needs. Our guest for the 213th episode of The Copywriter Club Podcast is Francis Nayan, a former teacher, now conversion copywriter specializing in emails. Francis told...

Do you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a lot here that we can all learn from. Here’s what we asked her about: •   her path from...

Retainers or projects? That’s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who’s “Barbell Strategy” takes advantage of both projects and retainers to make his business stronger and more resilient. We asked him about: •   how Bri...

For the 210th episode of The Copywriter Club Podcast, Rob and Kira are guest-less, which means it’s just us, talking about what’s going on in our lives and in the club. Here’s what we covered this week: what we’ve done to create a routine during the “shutdown” an update on the new podcast format—what we think about the extra work what else we’re working on as we update other parts of The Copywrite...

When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to her business—one that includes all three of these approaches to earning money. We talked about… • ...

Mindset is a topic we touch on quite a bit—because a healthy mindset is the foundation for everything we do well as copywriters and in life… and an unhealthy mindset? We’ll that won’t take you anywhere good. Our guest for the 208th episode of The Copywriter Club Podcast is Ian Stanley. Ian doesn’t call himself a copywriter any more (we talk about why) but he knows a lot about copy and getting peop...

Getting things done—or getting MORE done—is a struggle for many copywriters including us. But systems and processes can help. Our guest for the 207th episode of The Copywriter Club podcast is systems expert, Jordan Gill. Jordan shared a ton of ideas for improving systems to help get things done and stop spending every minute on your business. It’s a message we definitely needed to hear—and maybe o...

Facebook ads are one of those copywriting deliverables that neither of us focus on in our business. But we want to know more. So we invited copywriter and Facebook Ad Specialist Sarah Sal to share what she knows about the dark arts of Facebook ads. Here’s what we talked about: •   how Sarah went from math and IT to writing Facebook ads •   the connections between the disciplines of math and copywr...

One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his own offers and in this interview he talks about how you can do the same thing...

Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… •  how she became known for helping clients increase high-ticket sales •  how her “enginee...

How do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going to grow. But that’s not all we covered, here’s a partial list of what we asked...

What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the followin...

He’s one of the few copywriters who truly doesn’t need an introduction—Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City—and it was a discussion at our event that led to this interview. rather than interview Parris about his life, we talked to him about his mentors and what he learned from them. Here’s...

It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast . This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered: •   how h...

This episode is completely different from anything we’ve done before. If you’re here for copywriting and business tips, you might want to skip this one. But, if you want to get a sense of the breadth of musical talent in The Copywriter Club , tune in, because this one is fun. When we announced we were updating the podcast for episode 200 (coming next week), we put out a call for the musicians in o...

Copywriter Allea Grummert is our guest for episode 199 of The Copywriter Club Podcast. Wait… are we really about to cross the 200 episode frontier? Yep, and Allea is the perfect guest to wrap up the last 100 episodes before we make a few changes to the format. We talked to Allea about her processes, her switch from blogging to copywriting, and how she’s made so much progress in the past year. Here...

Copywriter and Creative Director Sam Pollen is our guest for the 198th episode of The Copywriter Club Podcast. Sam works in-house at an agency focused entirely on copy—there are no designers—which might be a dream for a lot of copywriters. We asked Sam about the differences between the freelance world and the work his team does. Here’s an idea of what we covered during the interview: •   how Sam w...

Red hot copywriter Lorrie Morgan is our guest for the 197th episode of The Copywriter Club Podcast. As a stay-at-home mom she looked for a job that she could do from home. When a client asked for a 52-part auto responder, she knew she had to get serious about the craft. And she shared her decades of experience, as we asked about: •   her journey from actor to copywriter to direct response guru • ...

Copywriter and persuasion expert Adil Amarsi is the guest for the 196th episode of The Copywriter Club Podcast. Adil is working on a book on Persuasion and recently changed the title he prefers from Copywriter to Creative Director because he does so much more than copy. We covered quite a bit of ground during our discussion, including: •  how writing daily stories as a kid led to a gig as a copywr...