The Copywriter Club Podcast

When we launched  The Copywriter Club Podcast , we made a list of copywriters we wanted to interview and the guest for episode 51, David Garfinkel, was at the top. Known as the World’s Greatest Copywriting Coach, David is a world-class copywriter who regularly consults with clients like Agora Financial and GKIC along with several high-level copywriters to help improve the performance of thei...

Direct response copywriter and video sales letter expert, Valentina Volcinschi, is in the house for episode 51 of  The Copywriter Club Podcast . Kira and Rob ask her about how she became a direct response copywriter and how she developed her skills—she’s written a ton of successful promotions including one that pulled in $7 million in 5 months and saved a company that was headed toward bankruptcy....

For our 50th episode of The Copywriter Club Podcast , we’re doing things a little differently. Actually, quite a bit differently. We’ve flipped the microphone and invited Ry Schwartz back for another visit—but this time to ask questions of copywriters Kira Hug and Rob Marsh (your humble hosts for all the other episodes). Ry does his best to get the goods from us. In the process we cover… •  ...

For the 49th episode of The Copywriter Club Podcast , Sean D’Souza is here to talk about about the psychological tactics that get people to respond to your sales message. Kira and Rob go deep with Sean asking about how he started his business and what he wants from it today. Sean talks about: •  how he got into copywriting, then out, then back in. •  how a short presentation inspired by Jay...

Copywriter Marcella Allison is the only person who has “cubbed” for the biggest names in copywriting including Parris Lampropolous, Clayton Makepeace, David Deutch and Mark Ford. And she’s learned a lot along the way. Marcella stopped by our virtual studio to chat with Rob and Kira about: •  how she got started as a copywriter (twice) •  whether copywriters can develop a talent for writing about c...

Do you struggle with impostor syndrome (or more accurately impostor complex)? Then you’re going to love this episode. Tanya Geisler stops by The Copywriter Club Podcast to talk with Rob and Kira all about why we struggle to believe in ourselves and our work. It’s an evolutionary behavior that’s designed to protect us, but in today’s modern world, often keeps us from doing our best and most importa...

Because this is a short informational episode all about our upcoming mastermind group that we’re calling The Copywriter Think Tank , we’re not doing a transcript for this one. However, to find out more about The Think Tank and what we have planned you can go to www.copywriterthinktank.com and get on the notification list. Click to listen…

For the 46th episode of  The Copywriter Club Podcast , our friend, copywriter and comedian, Lianna Patch stops by to tell her story (she starts at the very beginning) about making copywriting her career. During the next 40ish minutes share also shares: •  Why she chose humor as her “hook” for copywriting clients •  her snarky answer to the dumbest question Rob has ever asked •  the enormously help...

This is the 45th episode of  The Copywriter Club Podcast and we’re joined by online business expert Zach Spuckler. As you listen, you’ll see that Zach’s energy and enthusiasm is contagious—and it quickly becomes clear why we booked him for the show. Zach shares how he started his first business at age 12, started a food blog and a few other businesses before deciding he needed to work in a b...

Copywriter Abbey Woodcock stops by The Copywriter Club Podcast studio to share how she went from being a single mom and journalist struggling to make ends meet to a highly paid copywriter specializing in complex launch sequences. And she shares a few of the hard-won lessons along the way. Things like: •  when you should absolutely NOT buy that course or coaching program •  the #1 thing she learned...

Former professional basketball player and current email copywriter, Big Jason Henderson, joins Rob and Kira for the 43rd episode of  The Copywriter Club Podcast . Jason shares how he went from Australian basketball star to highly paid email copywriter and in the process talks about: •  the too-easy-to-believe advice for writing great emails •  how he keeps his emails personal by writing to “one” p...

In the 42nd episode of  The Copywriter Club Podcast , Kira and Rob talk with Casey Slaughter Stanton about his career path and how he found his way into marketing by pushing a lawn mower. Today he runs his own marketing and tech business, and focuses on what he calls “functional marketing”. During our conversation, we asked Casey about his approach to business and working with customers. He shared...

Copy Chief Kevin Rogers is in the club for a special inbetween-isode. This is a rare, second episode this week and it’s a good one. Kevin shares his journey from high school drop out with ambitions of stocking shelves at the grocery store to highly paid copywriter, then chief of his own community for copywriters and other business owners. Here’s a sample of what we covered: •  How Kevin landed his...

Author, coach and career change expert, Jenny Blake, joins Rob and Kira in  The Copywriter Club Podcast studio this week to talk about why she organizes her book shelf by color : ). We also talk about her book, Pivot: The Only Move that Matters is Your Next One. But this isn’t just a pitch for Jenny’s book. She walked us through the process but also talked about: •  How to figure out your strength...

Kim Krause Schwalm joins Rob and Kira to share her thoughts and advice about copywriting. She also talks about how she went from successful marketing director to control-beating copywriter in less than two years. It’s a great story. Along the way she shared her thoughts about: •  climbing the copywriter ladder (and why it’s so lucrative) •  how to stay in control of your writing process •  the cop...

Copywriter and cold emailing specialist, Jorden Roper, joins Kira and Rob in  The Copywriter Club Podcast  studio for the 39th episode. Jorden is a three time college dropout who lost her job (the same day her husband lost his job at the same company) and managed to find several freelance clients within a month. She shares how she did it, and how she used cold emailing to find clients plus: •  How...

Copywriter Jessica Manuszak joins Kira and Rob to talk all things copy for the 38th episode of The Copywriter Club Podcast . Jessica specializes in capturing the unique voice of her clients. In this interview, Jessica opens up and shares the details of how she’s grown her business over the past couple of years, including… (we added the ellipsis for her benefit—you’ll see why). •  How she bec...

Copywriter and business strategist, Maggie Patterson joins  The Copywriter Club Podcast  to talk about growing a sustainable consulting business. This is actually the second time Maggie has joined us to chat, but sadly, the first recordings are lost to history. In this second go-round (which just might be better than the lost episode), Kira and Rob get the low down on: •  Exactly what it takes to...

Ken McCarthy, also known as the “World’s Most Secretive Copywriter” and “Mr. Internet,” is the guest for this episode of The Copywriter Club Podcast , jammed full of great advice for any copywriter who wants to grow beyond simply writing for clients. Ken may be the only guy who can talk about speed reading, the origins of the internet, Johnny Rotten, making soup,  Tested Advertising Methods , and...

Copywriter (and photographer) Misha Hettie is in the Copywriter Club studio to talk copy and Facebook Live this week. Kira and Rob asked Misha about her business and she shared a ton of great advice, including her thoughts on: •  the importance of branding yourself as a copywriter (and not looking like everyone else) •  how she became a “brand story evangelist” •  what beginners should do to get s...

LA copywriter, actor, rapper, and comedian, Jason Pickar, is in the club for the 34th episode of the podcast. This episode of The Copywriter Club Podcast  comes with a warning label (for mentions of a controlled substances that are still illegal in most states). Jason’s an energetic writer with a portfolio full of engaging (and award-winning) work for his client s. In addition to his career...

Our first guest to make an encore appearance on the club podcast is Canadian copywriter , Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about: • the new “product” Ry is launching soon with his girlfriend • using masterminds to meet potential clients • how he deals with “freak out” • how he vets clients (sometimes he asks them to sing with him) • how he conducts hi...

This is a special “in-between-isode” with details about our new program for new(ish) copywriters called The Copywriter Accelerator . It’s all here: who it’s for (and who it’s not for), what we’re going to cover, the bonuses you’ll get, how much it costs and details about the 90-day money-back guarantee. For more details, check out www.thecopywriteraccelera...

Copywriter Sarah Grear stops by the clubhouse to share how she’s built a successful copywriting business over the past five years. Sarah’s clients include course creators and entrepreneurs about to launch their products. As usual, Rob and Kira ask questions to pull back the curtain and reveal the tactics and ideas that have made her successful, including: •  The two-year process she used to identi...

Kate Toon joins  The Copywriter Club Podcast for episode 31 —all the way from Australia. She co-hosts Hot Copy, which we’ve jokingly referred to as “the second best copywriter” podcast. She casually throws out words like “scuppered” and “rubbish” and “bloomin’” as she talks with Rob and Kira about: • the backdoor she opened to land a copywriter job at Ogilvy • the “agency” skills she learned that...