The Content Mix Podcast

"Work for places that build you up and build confidence." This is just one of the many pieces of advice that Natalia Bochenska, senior strategic marketing manager at Somo Global , offers to fellow marketers in today's interview.  Tune in as Natalia sits down with Shaheen Samavati to discuss why Somo has been repeatedly awarded as one of the best workplaces across both the UK and the US, how she he...

" Just have fun and have a cool story."  That's just one of Hristos Fleturis' many YouTube marketing tips you'll hear in today's interview.  As former global social media manager at Red Bull and now digital marketing manager for Scott Sports' bike division, Hristos stresses the importance of enjoying the process of content creation and telling stories for your audience—and don't get too caught up...

Do you ever feel isolated as a B2B marketer? You're not alone, according to Alex Price. That's why he created FINITE, a global community for B2B tech marketers to connect with their peers, seek advice, and combat the unique challenges they face in the industry. In today's episode of The Content Mix, Alex tells Shaheen Samavati how he built FINITE, in addition to his other digital agencies, 93digit...

In today's podcast episode, Sabina Bonaiuti, EMEA Campaign Marketing Manager at Adobe, chats with Shaheen Samavati about campaign marketing in the tech world. Listen in as Sabina tells us how she got into marketing and what she's learned throughout her career, having previously worked at Google, Bazaarvoice and Kuoni Global Travel. Sabina offers valuable tips for aspiring marketers, such as how to...

Marketing is like a puzzle and fitting all the pieces together can be overwhelming at times. That's why marketing consultant Joana Veiga Ferreira suggests taking things one step at a time. Get your website right, get your content right, and get your name out there. Then everything else will follow. If you're looking to grow your online presence, don't miss today's episode as Joana sits down with S...

Have you ever worked at a startup? In today's interview, Natalie Binns from ecommerce email marketing and SMS startup, Omnisend, joins us to talk about her role as the company's senior director of demand generation. Tune in as Natalie gives us a glimpse into what it's like working in the fast-paced world of startups and details the ins and outs of demand generation marketing.

"The only constant in life is change" – Heraclitus. Carlos Werner is someone who is very familiar with change. Today on the podcast, Carlos joins Shaheen Samavati to discuss his role as EMEA marketing director for global building materials company, Assa Abloy. Tune in as Carlos and Shaheen talk about shifting trends in marketing, adapting to digital events and why great content is the foundation o...

"Jargon is more than just lazy; it's marketing air pollution. I call it Jargon-Monoxide Poisoning." – Kathy Klotz-Guest Today on the podcast, Gabriela Orellana joins us to talk about her role as senior marketing and communications manager at the Barcelona-based fintech and telecommunications company, fonYou. Tune in as she talks to Shaheen Samavati about the tricks to keeping audiences engaged and...

Think social media is just for certain brands or people? According to Ricardo Pereira from FRICON, it's for everyone. Tune in to today's episode as Ricardo joins Shaheen Samavati to explain why social media is vital for every brand, regardless of the industry. Find out how his company has benefited enormously from their newfound social media presence, plus how they're conquering the hurdles presen...

Do you consider yourself a good public speaker? Anyone can become one, according to Harriet Patience-Davies, storytelling coach and founder of Patience-Davies Consulting. In today's episode, Harriet joins Shaheen Samavati to discuss the art of great communication and explain why narrative and storytelling are key when it comes to connecting with audiences on stage. Don't miss as Harriet offers gre...

How has traveling or living abroad influenced your life today? For Elena Atanasova, it's influenced the way she thinks, communicates, works —and more . Today on the podcast, Elena joins Shaheen Samavati to talk about her 15+ years in the marketing industry and how her experiences living in various countries — from the US to Europe to India —have made her a more sensitive and sensible marketer. Tun...

Have you ever thought about starting your own podcast? Then take the plunge, according to Tiffany Hart and Tanya Garma, creators of GrowGetters, a weekly podcast and multi-platform brand offering advice for advancing in your career and expanding your business. Today on the podcast, Tiffany and Tanya join Shaheen Samavati to talk about how they created their podcast from the ground up on a shoestri...

Irina Cardos joins us today to talk about her role as global marketing communications manager for ABB, the Switzerland-based global technology giant. Tune in as Irina speaks with Shaheen Samavati about the importance of case studies in the B2B sphere and how they can benefit your business. Irina also shares her opinions on the acceleration of digital marketing due to COVID-19 and how she makes sur...

The value of localization cannot be overstated, and Sharon Cronin knows this firsthand. As marketing manager at Schneider Electric for Ireland, Sharon's role entails making sure nothing slips through the cracks when it comes to creating ideal content for the Irish market. Today on the podcast, Sharon joins Shaheen Samavati to chat about the importance of localization and what makes the Irish marke...

Are you passionate about your job? For Yasmina Kazitani, waking up for a job she's passionate about over the last 20 years has made all the difference in her career. Tune in to today's episode to hear about Yasmina's impressive background in marketing, working across the globe and within a wide range of industries, plus her latest venture of becoming a partner at a strategic advisory firm, SKLS Co...

Social media is constantly evolving. That means our strategies are, too. Thomas Wakelin joins Shaheen Samavati in today's episode to talk about his role as social media marketing manager for Microsoft's UK branch. Tune in as Thomas shares best practices for optimizing content across today's top platforms, plus his advice on how to decide between cross-posting content across platforms or creating s...

There are many debates in the world of marketing, such as working freelance vs. in-house at a marketing agency. Kerry Anderson has done it all—and even created her own consulting company, Indelible Comms. In today's episode, Kerry speaks with Shaheen Samavati about her decade-long career, as well as what led her to start her own business. Don't miss Kerry's exciting story, plus her advice for bran...

Don't underestimate the value of an incredibly niche market. That's where the gold dust lies, according to Mark Duffy. As the digital marketing manager for the EMEA region at Lumenis, Mark's an expert on reaching specific audiences through tailored campaigns and targeted LinkedIn ads.  Shaheen Samavati interviews Mark in today's podcast episode, discussing topics such as the benefits of super nich...

Mark Colgan knows a good match when he sees one. As co-founder and CRO of Speak On Podcasts, he channels his impressive sales and recruitment experience into securing podcast interviews to help his clients fuel their reputations. Join Mark and Shaheen Samavati in today's episode of The Content Mix to learn more about the benefits of podcast guesting and his approach when it comes to generating hig...

Did you "accidentally" wind up working in marketing? Today's podcast guest did—and now he's a full-fledged marketing master. Tune in as James Stacey sits down with Shaheen Samavati to chat about the round-about way he broke into the industry, plus everything he's learned along the way about B2B marketing, from what companies get wrong when it comes to content marketing to why the best content is o...

Have you got your community's full attention? Pooja Kanabar from Disciple joins us on the podcast today to chat with Shaheen Samavati about the multiple benefits of using a private community platform and discusses why she thinks Facebook groups have lost their traction. Tune in as Pooja discusses the importance of buyer personas and the content strategies that Disciple uses to connect with their d...

Influencers play a central role in today's marketing endeavors. Laura Uslar from LVMH Group joins us today to talk about her role as global brand & 360 communications manager for a major cosmetics company. Tune in as Laura chats with Shaheen Samavati about what it's really like working with influences (tip: the diva narrative might be a false one depending on who you're working with!), and the ben...

When Carlos Cantu first stepped into the job market, Twitter didn't even exist. Fast forward a few decades, and he now heads the company's EMEA business marketing team from their Dublin office. As the Director of Marketing, Carlos is responsible for conveying the value of marketing on Twitter to marketers and agencies, and for taking a leading role in creating the company's business marketing stra...

Age is just a number.  This mentality applies not only to people, but also to companies looking to innovate after they've already been around for a while.  Today we chat with VTEX's global head of marketing enablement Jade Lim Maravillas and head of content and brand marketing Bernardo Lemgruber as they exemplify how an established company can still take on an entrepreneurial nature and go down en...

Over the last year we've mostly lived online. We now study online, order groceries online, and even wait in line online. Anna Oom from Qmatic, a global leader in customer journey management software, joins us on the podcast today to talk with Shaheen Samavati about how the brand has adapted its queue management and appointment management services to fit the needs of its customers throughout the pa...