The Content Mix Podcast

Can AI transform content creation without replacing human creativity? In the latest episode of The Global Marketer, hosts Shaheen Samavati and Kegan Gates sat down with Naomi Bleakley, Editorial AI and Process Manager at VeraContent, to dive into how AI is reshaping the way we create multilingual content. From integrating tools like ChatGPT to balancing automation with human expertise, Naomi share...

Ready to launch your brand on TikTok? Our latest podcast episode is packed with insights to help you get started! Hosts Shaheen Samavati and Kegan Gates sit down with Paula Uccelli, VeraContent's resident social media expert, to explore what it takes to succeed on the platform. From creating an original voice to navigating trends and localization, Paula shares practical tips to build a strategy th...

Is it time to incorporate AI video translation into your marketing localization workflow? Today on the podcast, host Shaheen Samavati chats with three professional linguists who work at VeraContent to discuss the current state of AI video translations and voice overs.  After testing HeyGen's AI video translation tool in 12 languages, Irene Zamora , Lara Luig , Liu Jian (Tom) and Shaheen share thei...

Niki Albon has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox and huge influencers such as Mr. Beast with 178m subscribers on YouTube. However, he says you don't need a huge budget to get started with influencer marketing. You just need to know your audience, and be strategic about partnering with the right people. If you're considering or already doing influencer mark...

"Silicon Valley Bank was slow to react on social media, but they also didn't make it easy to understand what was happening through their other communications channels." - Leigh Dow Last month, we saw an unprecedented reaction to a Twitter frenzy seeing investors and depositors attempting to pull out a staggering $42 billion from Silicon Valley Bank in a single day. What exactly happened, and what...

The virality of ChatGPT has shown us the massive potential that AI has for improving business functions—including content creation. While we still believe that humans form an essential part of creating effective content marketing, we can't ignore what AI writing tools bring to the table. Check out our latest episode, where co-host Shaheen Samavati chats with Marty Englander, an expert in using AI...

"You want around a 90/10 split in terms of how much value you're giving vs. how much you're trying to sell your services." In today's podcast episode, co-host Kyler Canastra chats with freelance marketer, Josh Saxon, about how to use content marketing to get more leads for your business. Tune in for the full conversation as they talk about when to use paid vs. organic content, different types of l...

You don't need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today's podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more...

With so many moving parts, the key to creating a lot of good content—and being consistent—is having airtight processes. In our latest podcast episode, co-hosts Shaheen Samavati and Kyler Canatra share their experience and insights around developing processes to successfully create content at scale. Tune in to learn more about selecting and evaluating writers, creating solid briefs, setting up cont...

Have you ever thought about writing a book? If your answer is yes, you'll want to tune into today's podcast episode. Co-host Shaheen Samavati chats with Stacy Ennis, a best-selling author, book coach and speaker, about the process behind writing a book and how it's the ultimate form of content marketing. During their conversation, they chat about where to start the book-writing process, how writin...

When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content? There's no clear-cut answer, as it really comes down to your business strategy.  For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translat...

Remote work has been a part of our company culture from the very start of VeraContent in 2016. It's something that's worked really well for us and has played a significant role in how we've grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the ad...

"Our company's name 'Vera' comes from the Latin term meaning 'true,' as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate." We hold high editorial standards on every piece of content we put out—both internally and for our clients. That's why we're so obsessed with having documented and structured editorial processes in place...

"Automation offers time-saving right off the bat, which is immediately a positive ROI." In today's podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat with James Scherer, VP of growth sales at Codeless, about automating and streamlining content creation. Tune in to learn how AI tools can help accelerate your content production, including examples of the tools they use at Codeless.

"Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel." In today's podcast episode, VeraContent's new head of project management, Joana Aina Sánchez , chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns. Tune in to learn about why all brands—big and small—should consider investing in paid social ads and...

In our latest podcast episode, Kyler Canastra chats with our very own senior content editor and community manager, Meag Gardner, about all things creative translation. Their conversation touches on why more and more brands today need translation services, the most important steps in the translation process, how to translate highly creative texts, why translators should use CAT tools, and much more...

When launching a global social media strategy, how do you know which regions and content to focus on? Can you repurpose your content, or should it all be created from scratch? And how many global social media accounts should you even have? Check out our latest podcast episode as Kyler Canastra and Shaheen Samavati of VeraContent chat with Adriana Carles, head of content and social media at Ladenze...

Tune in to hear expert tips on how to launch successful global marketing campaigns in this interview with three Lisbon-based content marketers: Kyler Canastra of VeraContent, Mário Costa of MANZ and Allan Formigoni of WeTravel. They stress the importance of understanding your audience's nuanced language, connecting with locals and finding the right channels to reach them. They also discuss how to...

"I believe brands are built on content nowadays. You need content as a brand." Brazil-native Thiago Kiwi has built a career in content, first as a journalist and now as a content marketer. Thiago is also extremely passionate about education and development, having worked for various brands like the London School of Business and Global University Systems. Thiago's current role as the head of market...

Louise McFetridge's love for the English language and writing started at school, where she enjoyed writing poetry and stories. She was also a huge fan of magazines, which led her to get a journalism degree. Louise's passion for writing later transpired into a career in digital marketing, starting as a copywriter and working her way up to her current role as the head of content and digital PR at Gr...

"Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve." For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality. Airthings is a Norwegian-founded manufacturer of radon detectors and indoor air quality mon...

"Be humble and be close to your customers and colleagues. Listen to people because this is the only way you can be a better human and a better professional." In today's podcast interview, Mário Costa, communications director at MANZ in Portugal, and former brand manager at Metro AG in Germany, shares key tips that he learned while coordinating content campaigns for 26 countries, as well as insight...

Today's guest has nearly 15 years of experience marketing a product that we all loveーchocolate! German-native Annika Engelbrecht has held various marketing roles across Europe and Asia at famous chocolate brands Lindt & Sprüngli and Pernigotti. Annika recently switched from chocolate to basketball, as she's currently helping the Italian basketball team, Pallacanestro Varese, to reposition their b...

"It's only scary for the first two months, and then it becomes easy." If you're thinking about making a career change to marketing, our latest episode will inspire you to make the jump. Estefania Veira is currently the marketing campaign director for Clyde & Co, a London-based global law firm. But she started her career in the film industry as a screenwriter, editor and distributor in her home cou...

"People follow people, and in our case, they follow travel experts." The pandemic has turned the travel industry upside down and, as it's starting to recover, marketing teams at travel companies have had to find new ways to adapt. For European travel search platform HolidayPirates, they've taken on the role of being the "helping hand" for travelers during the pandemic—from sharing up-to-date and a...