The Content Mix Podcast

"The trick as a CMO is not getting in the way and knowing when to let people deliver." When you're leading a global team of 70+ higher education marketing experts, trust in your team is pivotal. As the CMO at QS Quacquarelli Symonds, Tim Edwards makes sure to be available as support but to not get in the way of his team. Tune in to our latest episode as Tim chats with Kyler Canastra about his care...

Euan Brown has an impressive marketing career, having worked with top brands like the BBC, The Walt Disney Company and Coca-Cola. Now Euan is the head of digital and content at Virgin Red, Virgin's new rewards club. Tune in for the full interview as Euan chats with Kyler Canastra of VeraContent about his 20-year career journey, including working on the Coca-Cola London 2012 Olympic Games campaign...

"Learning has no age. Don't be afraid of learning from someone older or younger than you are." For Egypt-native Nermeen Habashy, learning and keeping up with the latest business and marketing developments is part of her daily routine. As the head of content quality and SEO at B.TECH, the largest retailer in Egypt, she's in charge of leading two teams, both of which focus on creating high-quality c...

As a kid, UK-native Stuart Cording was always crazy about electronics and programming. So much so that every year he'd read the 650-page catalog by Maplin Electronics (sadly closed now) and practically memorize all the components by heart.  This passion led Stuart to dedicate his career to technical marketing in the electronics industry, working for large semiconductor vendors such as Texas Instru...

"Being safe with your content and not taking risks is probably the worst thing you can do." Today's guest on the podcast is all about taking risks and creating disruptive content for brands looking to challenge the status quo. London-based Rory McEntee is the brand and marketing director at Gymbox—a fitness company offering London's most unique exercise classes. Tune in as Rory chats with Kyler ab...

"You have to make content that is digestible for people, even if it's hard and unique data." This week's episode on the podcast dives deep into the world of content marketing with Adriana Carles, head of content and social media at Visual Meta. Among the main takeaways that we got from the interview is the importance of respecting the content marketing process and creating content that's truly rel...

Today's guest on the podcast is all about being courageous, taking risks and letting her passion drive her career. With a background in design and having worked on both the creative agency and client-side of marketing, Hayley Collingswood brings her passion for branding to every project she works on. Tune in as Hayley chats with Kyler Canastra about her extensive marketing experience along with he...

In today's interview, we speak with Daniela Klein, content marketing manager at Trusted Shops, a German-based company offering trust-building services to online shops and their customers throughout Europe. Learn how Trusted Shops use content marketing to foster trust among their audience by educating online shoppers around online shopping security. Tune in as Kyler Canastra chats with Daniela abou...

"Don't study marketing, study anything that you're passionate about and then bring that passion to marketing." Today's guest on the podcast, Gastón Tourn, is a huge believer in formal education, but only in things that you're passionate about. With a degree in communications, an MBA in marketing and a master's degree in creative writing (and another in software engineering in the works), Gastón is...

"Drop perfection. Just keep it simple and get on with it." For Ant Martland, co-founder and marketing director of Dubai's leading fitness chain GymNation, this message underpins a lot of what he's done throughout his successful career. It's also one of his top pieces of advice—don't overcomplicate things. Check out the full conversation with Ant and Kyler Canastra to hear all of his great insights...

What's the best way to optimize your LinkedIn profile and network?  Find out the answer in today's interview, as expert social seller Oliver S. Bauer from Allianz Global Investors shares solid advice on getting the most out of LinkedIn. Oliver also explains the ins and outs of social selling, as well as how to empower sales teams in today's digital environment. Pro tip: Rather than creating so man...

"There is such a thing as good timing, but there's also such a thing as making excuses. Just do it." In today's interview, agency co-owner and self-proclaimed "digital hustler" Andrea Aldana speaks about her path to becoming an entrepreneur. After working for several marketing agencies and as a freelancer on Upwork, she recently launched her own company, Expulso. Tune in to this engaging interview...

"You don't speak to people in Russia like you would to people in Brazil. Everything has to be adapted to local markets, from the content to the channels. And this is what we are after." Tune in to our recent interview with Paris-based Bertrand Serrano, who speaks with Kyler Canastra about his career as an agency co-owner and now marketing manager at Danone. Highlights include the importance of cre...

In today's interview, Sorana Duca sits down with Kyler Canastra to share her top insights from over 12 years' experience in content marketing across Europe and the US. A marketing and PR professional who speaks five languages, Sorana delves into how she ended up focusing on marketing in the charitable sector and became a founding member of the UK-based MarketingKind community, which brings togethe...

Having grown up in Dubai and worked in London for over a decade, Nilofar has a truly unique perspective on marketing in Europe and the Middle East—from both a consumer and marketer's point of view. Tune in to this insightful interview as Nilofar, who's currently Senior Marketing Manager at Charles Taylor InsureTech, sits down with Kyler Canastra of VeraContent to share her firsthand experiences an...

"Success is a habit—nobody is successful just by talent." According to Davide Pagliaro, global marketing expert with 20 years' experience, you need to have a true passion for what you do and a structured routine if you want to be successful in your career and your life. Tune in to today's insightful interview as Italy-based Davide sits down with Kyler Canastra to discuss content marketing in the m...

If you want to get closer to your audience, then you need to regionalize your content.  And working with local influencers is one of the most effective ways to do so, according to Amsterdam-based Livia Gonçalves, who has been working in international marketing, with a focus on fashion, for over a decade in her native Brazil and in Europe.  Livia was PR & Communications Manager at Crocs EMEA before...

Making a real impact on practitioners' daily lives is the most rewarding part of André da Silveira's job.  As EMEA Senior Product Marketing Manager at GE Healthcare Digital, André explains how the company's content and digital solutions provide value to their target audience, which should always be our ultimate goal as content marketers. Tune in to today's podcast interview as André sits down with...

If you want your content to reach the right audience, SEO alone isn't enough. Search engine optimization is only effective when it's incorporated into great content that's displayed on a great website. That's why collaboration among SEO specialists, content creators and web developers is key to successful content marketing. In this week's episode, Jake Peterson, SEO specialist at Atiba, shares wit...

"We live in a world where a lot of things happen at scale, especially in marketing and sales. And it's very easy to forget who's on the other side—people turn into numbers instead of being actual people." Tune in to today's episode featuring Jeroen Corthout, co-founder of Salesflare, who sits down with Kyler G. Canastra to discuss the importance of focusing on the end user in any marketing or sale...

Mickael Bensassi , marketing manager at greatcontent in Berlin, and Vikrant Agrawal , one of the organization's co-CEOs, both started working together at the beginning of the COVID-19 pandemic. Combining their experience in marketing and business development, the duo have been integral in the success of greatcontent's online platform, which provides users with a talent database of 30,000 linguists...

"It's not only a marketer's job to project the voice of the company externally, but also internally; you've got to enable your teams on what the latest programs are going on." Listen in as Rob McGlanaghy sits down with Kyler Canastra to discuss the importance of a human-centered approach to marketing campaigns, and how this is essential to his work at TIBCO. Rob also shares a few of his personal h...

Do you want to go back to the office? Or do you prefer working from home? These are questions that you should really ask yourself, according to Maya Middlemiss, author and founder of Healthy Happy Homeworking. Just because things are opening back up again doesn't mean that commuting and office life are ideal for everyone. Take this opportunity to think about what you want—whether that means workin...

"The best stories come from speaking with other people," says Avinash Srivastava, product and content marketing specialist at global fintech enterprise SaaS company HighRadius. In today's episode, Avinash joins Shaheen Samavati to talk about the most important things he's learned throughout his journey in marketing—especially when it comes to telling great stories and leveraging those from others....