The Content Mix Podcast

Brand repositioning is no small feat — and today's podcast guest knows that firsthand. Today Vibha Thusu joins Shaheen Samavati to chat about her role as marketing communications leader for EMEA at HIMEL and the overhaul the global brand has gone through in recent years, including finding their voice in a digital landscape through the power of great content. Tune in as Vibha and Shaheen dissect th...

Is it ever too late to learn something new? In today's episode, Geoffroy de Lestrange sits down with Shaheen Samavati to discuss the importance of leveraging technology to increase customer engagement, plus why he's refreshing his knowledge of business fundamentals. Tune in as Geoffroy chats about his seasoned marketing career spanning over two decades, the benefits of country-specific market anal...

It doesn't matter what stage you're at in your career. When your passions urge you to change your path, you should go for it. Today on the podcast, Jennifer Montague shares her inspiring story of how she pursued an internship as an adult which led to her current position as director of marketing for Copenhagen-based startup, Dixa . Tune in as Jennifer talks with Shaheen Samavati about the world of...

Milo Van Boeijen's bold decision to start his own camper van rental business in the south of France may have seemed a little off-the-wall at the time. But in the end, it worked wonders for his creativity and ultimately opened his eyes to the importance of marketing as a catalyst for sales enablement. Fast forward to today and he's now the director of marketing for the EMEA/APJ regions at MarkLogic...

Nothing is more exciting than creating something from your own ideas and inspirations. This entrepreneurial spirit has always been at Elise Duchateau 's core, from initiatives at university to founding marketing departments at two separate companies. Now, as the EMEA marketing director at Nuxeo , Elise channels her momentum into authentic content creation so that her brand communicates meaningfull...

Is your branding consistent across all channels? In today's interview, Shaheen Samavati sits down with Abigail Cruz from The Hut Group to chat about the power of developing your social media narrative and why jumping on bandwagons and lacking consistency can cost your brand credibility. Tune in as Abigail chats about the power of creating a strong brand narrative, her advice when it comes to stand...

What's a major marketing lesson you learned last year? In today's interview, Mark de Bruijn, director of marketing EMEA at Smartly.io, shares how he has learned time and time again—especially last year—why the customer experience is absolutely vital for any brand's success. He points out the strong connection between content marketing and the customer's evaluation of his or her experience with any...

"Don't be scared of adapting. Embrace it and have a bit of fun with it." This great advice comes from Graham Forsyth , director of marketing of EMEA, Australia and New Zealand for global customer engagement software Khoros . After leaving a large company for a startup, he experienced firsthand the empowerment of successfully leading a small organization through the initial growth stages. In today'...

2020 got off to a pretty rocky start for media expert Alex McNab-Lundbäck when he was made redundant as a result of the economic downturn caused by the pandemic . Thankfully, he quickly found his feet and landed himself an exciting role at Swedish accessible travel startup, Handiscover . Having worn many hats over the course of his career, Alex now heads up the company's communications department,...

How did LinkedIn come up with the creative ideas behind its emotion-evoking campaigns in 2020? In today's podcast episode, Shaheen Samavati sits down with Zara Easton , one of the masterminds behind the company's "Working It Out" and "The Front Line" campaigns that highlighted challenges many of us faced and encouraged supporting one another during tough times. As brand marketing manager at Linked...

After a successful stint in journalism, Ignacio Blanco gained a wealth of transferable skills which helped him start a career in marketing, plus the ability to identify the importance of storytelling across industries. Ignacio is now marketing manager for SFx Smart Manufacturing at Hexagon Manufacturing Intelligence where he is responsible for B2B marketing campaigns, bridging the gap between tech...

Virtual meeting fatigue doesn't equate to the death of digital events. Norwegian video conferencing company Pexip has proven that by tuning into audiences and producing authentic content that resonates with them, demonstrating that you can achieve impressive levels of engagement in any environment. In today's interview Carolina Grønsleth , EMEA Marketing Manager at Pexip , discusses the importance...

Christinne Cuyugan is no stranger to the world of apps. After working in Vienna for six years for Runtastic GmbH, one of the leading health and fitness apps, Christinne made the leap to sunny tech-hub Barcelona in early 2020 to work for Drops , a top language learning app, where her work centers around app user acquisition and optimization. Shaheen Samavati interviews Christinne in today's podcast...

Martijn van Eerde is senior director of marketing for EMEA and APAC regions at Maui Jim, an optical brand with Hawaiian roots specializing in high quality eyewear and manifesting the "aloha spirit" in their marketing DNA. How has a niche, independent brand managed to compete in a marketplace as crowded as fashion on a global scale and stand out from the competition? Martijn says it comes down to t...

Today on the podcast, Janine Michaels joins us to talk to Shaheen Samavati about her experience as the marketing content manager at Featurespace, a company that specializes in solutions for fraud and financial crime prevention. Hear Janine's advice, backed by an extensive career in marketing and sales, on implementing effective campaigns in the midst of the COVID-19 pandemic.

Simon Philip Rost transitioned from management consulting to marketing management after completing his MBA. One of the biggest takeaways from consulting was breaking down data and finding insights to make better informed decisions—a skill he applies every day as marketing director for EMEA at GE Healthcare. There he is responsible for the digital health and artificial intelligence portfolio, lever...

Tom Kerkhof's passion for sailing unexpectedly led him to the world of social media marketing. When his intimate knowledge of sailing impressed his sailboat rental customers, they offered him a job that combined his people working in the sailboat rental space, he was offered a social marketing job. He's become a master of all things social marketing ever since. In this interview, Shaheen Samavati...

Coming up with engaging content can be challenging —and even more so when it comes to serious topics . However, according to Jocelyn Chan from web security startup Detectify, content surrounding heavy topics such as cybersecurity can be fun, too. They've proven this with their catchy tagline "Go hack yourself" and playful tone peppered throughout their content. Tune in to today's episode hosted by...

From studying in New York to migrating to Israel for over 20 years, Yamit Nissanov gives her global perspective on attribution marketing at AppsFlyer. Yamit discusses creative virtual events including webinars, deminars (virtual product demonstration videos) and newsletters, which she utilized to rapidly digitize virtual events during the pandemic. As senior regional marketing manager for EMEA, Ya...

Someone wise once said: "Creativity is intelligence having fun." Today's podcast episode, Flavio Stiffan, echoes that notion. Tune in as Flavio offers valuable techniques to combat creative blocks—especially during the pandemic. Don't miss as he tells us about his new podcast, The Creative Minds, part of his newly-founded marketing company, Stiffan Consulting, plus his global marketing strategy, a...

Today on the podcast, Alison Tyrrell offers some valuable tips on how to build marketing experience, from pursuing personal projects to staying informed with books and podcasts. Check out Alison's interview with Shaheen Samavati to hear all about her journey into the marketing world, eventually leading to her current role as global head of content, brand marketing and media at Spark Foundry.

In today's interview, Alaric Moras shares his passion for using data as a springboard for social media marketing strategy. His exciting career of event planning, project management, communications and content management has given him extensive perspective into the power of quantitative data. As a global social media strategist at Dassault Systèmes, Alaric shares his meaningful insights into the mu...

Leonardo Oliveira literally wrote the book on paid social media campaigns. As senior global brand & media manager at Vodafone, he developed an internal playbook with best practices for each platform. In today's podcast episode, Leonardo speaks with Shaheen Samavati about how to get the most out of social media advertising, and how to gauge your success with data.

Milan-based Francesco Pastoressa joins us to talk about his role as marketing manager for Italy, Greece and Turkey at WatchGuard Technologies , an ICT security vendor headquartered in Seattle, Washington. Francesco talks about utilizing short videos or vlogs in content marketing and explains how he's successfully leveraged them in various campaigns. In particular, Francesco discusses with Shaheen...

Léo Moulinas talks with Shaheen Samavati about what today's marketers can do to set themselves apart from the crowd. His role as EMEA marketing director at Hays has shown him how recruiters are increasingly seeking marketers with a sharp understanding of data and analytics. Listen in for Léo's useful tips on navigating the marketing recruiting process, plus much more.