The Content Experiment Podcast

If 2020 taught us anything, it's that not all virtual events are created equal. But that doesn't mean that you should write off the idea of creating your own virtual event to connect with your community (…even online) and grow your business. On today's podcast, Emily Muren and I talk about how to create your own high-quality, engaging virtual event, and how to convert your in-person event to a suc...

Have you ever looked at your business Facebook Messenger, only to find that you have weeks-old messages you never replied to? Yep, I've been there! On more than one occasion. On today's episode of the Stories in Small Business Podcast, Jenna Dancy is sharing how to use messenger bots to build relationships with followers and turn those into sales--without feeling sleazy. Jenna goes into how you ca...

Believe it or not, anyone can use live video to grow their audience and build connections – even introverts. And it's not the end of the world – or the broadcast – if the Amazon delivery driver rings your bell or your toddler needs attention. How do we deal with such disruptions, and what are the dos and don'ts of making live videos to benefit your business? How does one even get started? Today on...

Churning out your own content is great, but having the social proof and credibility of a media mention is absolute gold.  Sometimes, as business owners, we overlook more traditional means of publicity because at first glance it might not seem like the right fit for our company. Or we might not be sure what to do with that publicity once we get it.  Today on the Stories in Small Business podcast ,...

You know video is important for your business, but you're over Instagram stories and Facebook lives. Those are easy places to start, but you're ready for some more original ideas. Video is huge for business, and today's guest, Marvin Flavien , has some new ideas for where to use video so that it feels good to you and gets you the return on your investment you're looking for. In this episode, we ta...

Your audience needs to be able to consume your content. They need to know where it is, how to get their hands (or eyes or ears) on it and they need to be able to physically consume it.  But what if your audience has an impairment that makes consuming your content difficult?  Accessibility might be in the back of your mind like it was for me, but it's time to think about it--and do something about...

Making a sale should not be the ultimate goal or the finish line of your marketing and business building. Yes, a sale is great, and necessary so you can stay in business. But your work with your customers is far from over when you make that sale. What happens next? How do you ensure the success of your customers? What happens when they've had success with whatever you're selling? This is what so m...

Funnels are a huge part of business today. They're seen as a necessity for running an online business because we all want to automate everything. So, we set up a funnel, turn it on, then sit back to watch the sales roll in. Right? That's not the way it works. Yes, funnels are great and they're an incredibly easy way to guide audience members through a path from just getting to know your brand to b...

Being true to yourself and your values is the only way to live, in my humble opinion. But doing that in a big, public space like your business--or the internet--can feel hard.  But wouldn't you rather be yourself and attract the right people to you every day than having calls with people who aren't sure...and who don't quite know if you're for them (and vice versa)...and who don't get you incredib...

If you're a business owner, you're probably on Facebook. (Shoot...if you're human, you're probably on Facebook.) But the nuances of being active, attracting audiences, and being found on Facebook elude so many. Today on the podcast, I'm chatting with Julia Jerg , a social media marketing coach who specializes in helping business owners elevate their visibility on Facebook. She's also a nomad with...

Is starting a podcast one of your goals? It's such a great way to connect with your audience right where they are. And it's a whole lot easier than you think it is. Just ask this week's guest, Chris Hines . He started his podcast by recording in his bathroom--the only place where he could find the quiet he needed. But he's grown that podcast into a business where he teaches others how to monetize...

Content and marketing is a huge struggle for so many business owners, mostly because you're afraid you'll get something wrong. And anything less than perfect is unacceptable, right? Nope, wrong! Done is always better than perfect and imperfection shows that you're human.  Just put your content out there, see how it lands, then make adjustments as you go. Of course, you still need to do your homewo...

Getting ready for the new year is always one of my favorite things. There's just nothing like the quiet of the inbox around the holidays and the behind the scenes planning that goes on.  The biggest downside, I think, is that there are so many possibilities. It's tempting to start everything fresh and to change course completely. This year I'm taking a bit of a different approach. I'm looking at s...

Starting a new business is scary; starting a business as a single mom with five little ones depending on you while navigating the emotions of a divorce is even more so. But where there's a will, there's a way. And today's guest, Melissa Rose, dug in and made it work. This episode is for all of you who feel like you need to look and be perfect online. You don't. In fact, it's time to stop following...

Being active on social media is tough. It's time-consuming, there's the endless ( oops! ) scroll to consider, and you're not really sure if you're showing up in the right place. And my guess is that you may not even consider all the social media platforms out there. On today's episode, I'm not going to wave a magic wand and you'll suddenly know which platform is the right one for you and your busi...

That perfectly curated Instagram feed is not a business goal, not by a longshot. < < < In my opinion, of course. What people on IG are really looking for is a real human being or brand that they can relate to. If you're paralyzed by feeling like everything has to be perfect on social media, listen in to this episode. You'll learn about why posting selfies on your feed is perfectly okay, what to in...

I think LinkedIn gets swept to the side in the online business world. We're so focused on connecting on Instagram and being active in Facebook groups that we get stuck in the scroll and forget that our audience might be on LinkedIn. I'm completely guilty of that too, and I know that many of my 1:1 clients are actually hanging out on LinkedIn. So let's stop forgetting about this network-building pl...

I know you've seen the podcast episodes, blog posts, and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I'm guessing that's why you clicked on this episode and decided you'd give it a try. Well, the title might be a little clickbaity. Because it's not going to teach you how to plan out your content for the coming year. W...

Branding is essential to ensuring your business is recognizable to others. It's what makes you stand out and more visible across social media. Without consistency, others won't be able to identify who you are and what you do.  But branding is much more than your fonts and colors. It's about building a strong foundation for your business and ensuring that you're solid in delivering the right messag...

This year has been a doozie, but that doesn't mean you should pack up shop and give up. It means that you need to look at the opportunities you now have--and run with them. So says Kim Dawson , business strategist, lifelong entrepreneur, and also today's guest. We can't control what's happening in the world, but we can control how we react to it. I believe if we react with positivity and think abo...

For so many business owners, the idea of creating content is paralyzing. To so many, content is synonymous with blog or writing . And while, yes, a lot of content is written. SO much is not. (BTW, it's also really easy to get help with your written content. Just sayin'.) But that's not what this episode is about. It's about how to think about content in a different way, in a way that makes it easy...

With the whole world moving online in 2020, maybe it feels like a good time to create a course for your business. You're not alone! Courses and summits are ruling the interwebs--and for good reason. With conferences and retreats canceled, we're all looking for ways to reach our audience online. But maybe the thought of creating a course feels overwhelming to you. After all, looking at some of the...

You take time and money to create content. Wouldn't it be great if you could use that content over and over again--in multiple different ways? Well, you can! And today's guest is going to tell you exactly how to do that. Your content isn't meant to sit on a shelf and collect dust after you've shared it once. Keep it alive by finding new uses for it. In this episode, we talk about: What content rep...

No matter what kind of business you run or what your life looks like, you pay people for services. Whether it's a tune-up for your car, your virtual assistant for posting social media posts for you, a business coach to guide you to your next goal or an accountant to help with your taxes or bookkeeping...you don't do life or business alone. But something that comes up again and again (and again!) i...

You know how important it is that the images in your business look branded. Same colors on graphics, same color scheme and feel in your photos, same fonts. But branding goes well beyond colors and fonts and logos. Your branding is also about the feel of your business. The way your messaging and the way you work with your clients make them feel. It's about your mission and values, and how you prese...