The Content Experiment Podcast

You know you need to know your numbers in your business, but do you know how connected your business and personal numbers really are? If your business is your livelihood, the answer is " very much so ".  That's why I knew this conversation I had with Keina Newell of Wealth Over Now was so important. Keina helps people get more clarity over their numbers--both personal finances and business finance...

Marketing your business doesn't need to be as difficult as you might be making it. The challenge is that many marketers talk about marketing and content in blanket statements, that this works or no you shouldn't do that . (I'm guilty of that too.) Here's the thing: So much of marketing (and, frankly, business in general) depends. It depends on what you're selling, what type of business you have, w...

There's a lot of talk online about marketing for online businesses, and I hear from product-based businesses that they feel forgotten about. I don't blame them! And even as an online, service-based business, I've seen it. But so many product businesses have seen a huge hit to their income during the season of this pandemic. Brick and mortar shops closed up and even if they opened back up quickly,...

Working a side hustle is no joke. You have to find time around your day job, personal responsibilities, life… Today's guest on the Stories in Small Business podcast has made not one but TWO side hustles her norm, along with a part time job as a physical therapist. But Kari Roberts has made it work and has no plans to leave her day job. This episode isn't just for side hustlers; it's for anyone who...

What happens after you sell a digital product? Do you wish your buyers well and be on your way? That's one way to do it--if you don't care about the relationship you have with your buyers or their success. A better way is to nurture them after the sale. Check in with them periodically to make sure they know how to access what they purchased and remind them of the incentive for doing the thing. (Wh...

What if you could take what you're doing for clients right now and package it into a digital product that you could sell over and over again (with limited time investment)? Would you do it? Um... heck yes ! That's exactly what I'm talking about today on the Stories in Small Business podcast with digital product expert Eden Fried . She shares behind the scenes of her business, including how she's s...

What's the future of your business? Business owners often get started by wanting to share a product or service with an audience, but then they fail to plan the future of that business. (I'm certainly guilty of this too!) But knowing where you're going to go is essential to growing the way you want. And it will also help you in making the right hires along the way.  In this week's episode, Natalie...

You'd never offer medical advice to a passing stranger or offer to cook a gourmet meal when you struggle to make Ramen. But are you offering up content to your audience that's outside your area of expertise (your zones of genius)? I think this is common, mostly because so many business owners struggle with what content to create, where to publish it, and even who they're talking to. So if you're i...

In-person meetups and networking events are so important to your business--whether you love doing them or not. (I'm in the "not" category, but I still do them and I still see value in them.) Because they're so important, I asked Tiffany English , founder of Women in Business Connect , to the podcast to talk about how to make those valuable connections--even when you can't meet in person. She has s...

As business owners, we often put off taking care of ourselves. We're busy building our businesses and taking care of our families. But unless we're taking care of ourselves too, it can easily all fall apart.  This week's episode is a bit of a personal one. I've been working with Allison Jordan , a functional medicine specialist and digestive health expert, for about two months now and I wanted to...

H appy One Year Anniversary to the Stories in Small Business podcast! I'm thrilled to be celebrating one year with you today.  As you'll hear from this episode, a podcast was not at all in my plans for my business. I'm a writer, after all. Who am I to publish a podcast? Well, if I've learned anything from my time as a business owner, I AM someone--and I have things to say. This week on the podcast...

We all have stories we tell ourselves in business and often those stories are holding us back from truly niching down and reaching our potential in business. This week on the podcast, I'm talking to someone who has helped me overcome my own inner mean girl and grow more than I thought possible.  Natalie Eckdahl is a business strategist and coach for growth-minded business owners. I appreciate her...

You know it's impossible to make more time in the day. But you can make more time in your day by being more productive and using the time you do have more wisely. No one can give you a magical fix that works for everyone. Rather, you need to find what works for you. It's a matter of trial and error and trying a few strategies. That's exactly what I'm talking about in this week's episode of the Sto...

You need to make money in your business. That's what it's all about, right? Yes, but if you want to make those sales, you need to attract the right audience to you. That means creating content that's about your audience and what they need, rather than making your content about you and your products or services. I know that's tough to do sometimes, but it's a necessity. In today's episode of the St...

You deserve to get help--at home and in the business, and that means no longer thinking of yourself as a solopreneur but seeing yourself as the CEO you are. So many business owners are stuck in the messy middle of trying to make that shift.  It's about creating systems and hiring the right people in your business and home so you can focus on the money-making activities that you do best. You do not...

Online summits are all the rage right now, especially with conferences being cancelled and travel bans in place. What I love about summits is that I can consume loads of content at a fraction of the price of an in-person event (all while not putting on shoes at all).  But putting together a summit is no joke. It takes a huge amount of time and organization, coordinating speakers and technology and...

You know you need visibility in your business. So you keep showing up online: posting to social media, attending those virtual networking events, pitching to be on those podcasts or online summits. But you get crickets or, almost worse, you're attracting the exact wrong type of client to you. Before you throw in the towel, I recommend taking a step back and looking at how you're presenting yoursel...

So many business owners jump into business without thinking about all the behind-the-scenes work that needs doing. That leaves you and your business vulnerable.  Don't learn the hard way; learn directly from a legal and tax expert. Today's guest can help! I'm talking with Braden Drake about the five layers of protection that every business must have. He covers everything from what insurance you sh...

When you're creating content for your business, are you thinking about what's going on in your audience's head? You should! That's what's driving them to do business with you. This is what Lisa Princic, today's guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging. Through learning and testing in her own business, Lisa was able to de...

You've likely heard of client journey before. But do you know what it is and why it's so important to your content (and the overall health of your business)? Client journey is about getting your audience's attention, educating them, showing that you're an expert, nurturing them to purchase, growing their place on your client roster and even retaining the relationship after you've gone your separat...

Email marketing is one of the most powerful marketing tools you can use to connect with your audience, if not THE most powerful tools. But instead of taking my word for it again, I'm excited to bring on Aleia Walker, an email marketing copywriting expert to talk about it with me. In this episode, we talk about the considerations to take into account when selecting your email marketing platform, wh...

Building a content strategy is essential if you want to get more visible online. It saves time and helps target your message, and it also gives you so much clarity in your business. But don't take my word for it! Listen to what my client and friend Caitlin Faas has to say! In this episode, Caitlin talks about how she finds the time to do all the things that need to be done in her business--includi...

There are certain things you must have in your business--a way to accept payments, a place for your audience to find you, a way for people to contact you. Every business needs these things.  Something else every business needs? A content strategy--a way to get the message out about the products and services you offer. And in order for your content strategy to work, you need to take three key actio...

You're looking to diversify your brand visually, so you find some stock images of people who look different from you and throw those up on your social media. [Whew! Right?] Wrong. Diversity is so much more than just making it look like you serve people of all colors, shapes and backgrounds. This week on the Stories in Small Business podcast, I'm talking to Christina Jones, a Florida-based brand ph...

Difficult conversations aren't fun, but sometimes you need to have them. It sure beats allowing negativity to fester in the back of your mind and destroy relationships. A difficult conversation is exactly where this week's episode of the Stories in Small Business podcast came from. Something this week's guest, Jaclyn Mellone, did upset me. And rather than let it go, I processed my emotions, discov...