The Content Experiment Podcast

One of those things that we hear a lot about is the client journey--the path people take with your brand. The truth is the client journey starts well before the initial discovery call. Your client's journey begins the moment they've identified the problem that you solve.  In this episode, I'm going to walk you through the client journey--what the stages are, what that content looks like, and some...

Most people associate vulnerability with weakness. In reality, vulnerability is closely related to authenticity and integrity—all traits a strong leader should embody.  Today we're talking about, you guessed it—leadership. My guest is my amazing client Wendy Ryan, CEO of Kadabra, who works with organizations on leadership, change, allyship, equity, and inclusion. Wendy and I talk about vulnerabili...

You've heard me say it before—you can't do your business journey alone. But how do you create meaningful, genuine, and authentic connections from a 20-minute Zoom call? Don't worry, it is still possible. Today, I'm chatting with Kathy Kasten, an executive coach and trainer and CEO of Lion Crest Leadership about all things connection--and how to navigate true connection online.  We touch on communi...

The truth is many small businesses don't succeed. The health and success of your business don't necessarily equate to who works the hardest (even though hard work is a BIG part of it). Your success and staying power depend on WHO you surround yourself with and HOW you show up for them. Today I'm talking about the other people in (and around) your business—your business friends, the people you mast...

You know you need a content strategy. But what about the visual side of your content? How are you creating a confident look and feel that represents you—authentically? Today's guest is a personal stylist who does SO much more than tell you what to wear. She supports you in your messaging and empowers you to step into the most confident version of yourself. I'm chatting with Trish Taylor, a stylist...

You wear all the hats in your business—but let's face it, there absolutely comes a point in your business where you can't do it all alone.  Often the first place we hire help is with a virtual assistant. Today's guest is Jamie Boggeln, a virtual assistant who specializes in helping business owners pull off summits. Jamie and I talk about how summits have changed over the years (she hosted her firs...

Are you doing YOU in business? It's so tempting to take someone's teachings and ideas and implement them into your own business without thinking about the impact. Learning new strategies and concepts is part of doing business, but being the CEO means that you take the time to find ways that these new ideas work in your business. Because not everything will...and you also don't have time to impleme...

Waiting until you're 100% ready is a setup. Chances are you'll never be completely ready to do anything. Just DO the thing, my friend. Try out something new and do the thing. You don't have to be ready—but you do have to be willing. Today we're talking about branding and visibility...specifically your brand photos. I'm chatting with Terri Burke, a branding photographer who has a mission to bring h...

Why aren't you emailing your list? 🤔 Are you worried about coming across as desperate and salesy or is your email list too small to try? 🤷‍♀️ It all boils down to confidence.✨ The good news is the more you flex your confidence muscle, the better you get. After all, being on your email list is a privilege. 💁‍♀️ On today's episode, Kate and I chat about email best practices, how to create an ema...

In case you weren't paying attention, The Content Experiment recently hosted a summit. It both was wildly successful AND gave us the framework for doing a lot of things differently next time. (Yes, there will be a next time.) ✨ If you've been curious about what was going on behind the scenes before, during, and after the summit, this is the episode where I'm dishing it out. 💁‍♀️ In today's episo...

Creating content is necessary to grow your business. But gaining the visibility you need to attract the right audience can leave you wondering if you or your content is even good enough.  The problem isn't the content. It's your mindset.  It takes some guts to put yourself out there. You have to make sure your head is in the right place, identify self-limiting beliefs, and find the resiliency to k...

Are you avoiding incorporating a video strategy into your business? Planning video content doesn't have to mean reinventing the wheel. Try out a few things, experiment, and realize it will take some time to get there. Video is a long-term strategy. Today on the podcast I have my very first repeat guest to talk you off of your camera-shy ledge!  I'm talking with Holly Gillen about creating a video...

Sitting in front of your Google Analytics dashboard is probably not your idea of a good time. But with a little help from your data, you can stop blindly publishing content and start making informed decisions about what content you need to share with your audience. I promise you'll save SO much time and frustration. In today's episode, I'm chatting with Jennifer Grayeb, CEO of The Nimble Co. about...

Are you holding yourself back from making big changes in your business because you're afraid to lose sales? Or that people won't be able to find you online? In today's episode I'm chatting with Kristin Arilus, founder of The Foreplay Factory, about not letting fear hold you back, seducing your audience, and taking your customers to the boom boom room--metaphorically speaking.   And, of course, Kri...

You can't just create content and push it out there when you feel like it. You need a strategy, and you most definitely need to have systems to help you stay in the flow and reduce the amount of time and frustration you're feeling around content and marketing. In today's episode, I'm chatting with Theresa Truong, founder of Loop Link , about what a director of operations can do for your business,...

Partnering with affiliates is a great way to boost your income and connect with your community on a deeper level. Your affiliates attract new audiences and sales that you wouldn't have found yourself, all while you both generate income from your collaboration.  In today's episode, Zoe and I chat about what affiliate marketing actually is, why paying out affiliates is a GOOD thing, how much commiss...

With over 6 BILLION Google searches a day, how are you making your business searchable? And once visitors make it to your site, what are you doing to make sure they stay? Today on The Content Experiment Podcast, Megan Clarke of Clapping Dog Media and I explore why good SEO is good business, how to get found on Google, and what makes a great meta description -- and how talking about what you know c...

Your story is what sets you apart. No one does what you do, how you do it. But what's holding you back from getting your story out there? Today we're talking about creating your message and how to get your vision to come across, whether it's you creating the content or you're hiring someone else to create it for you. Because yes, you CAN hire someone to create for you and still have it be YOURS. O...

Email marketing is tough. It requires hard work, consistency, and a lot of strategy. When was the last time you emailed your list? Or better yet, got a solid return on your efforts? Establishing a rapport with your audience via email is a powerful way to create genuine relationships without coming across as sleazy or annoying. Today's guest is Eman Ismail, an email conversion strategist, and copyw...

You know Pinterest is a great resource for recipes and crafting, but did you realize that Pinterest is actually a powerful, search engine (not social media platform) that exists solely to drive traffic to your website?  Amber Peterson , Pinterest Specialist and Founder of Pinwheel Strategic Marketing, and I chat about how to give all your archived content new life on Pinterest, how to create eye-c...

Can you believe we are celebrating the 100th episode of The Content Experiment Podcast? If you were expecting The Stories in Small Business Podcast, you're in the right place. Welcome to version 2.0-- and you're going to love it. We will continue to explore what increases value for your audience and what grows your business without all the noise and the fluff. On today's episode, I'm sharing why i...

Making friends is scary, but completely necessary. You can't do this business thing alone, but how do you make quality relationships that you want to invest in while also finding people who want to invest in you?  In this episode, Nicole Batey and I chat about how to establish genuine connections, making a killer speaker line up at your virtual conference, and why collaborating with your biz besti...

Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications. Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day. ...

Creating memorable presentations has always been an important part of business. But how do you create a compelling and engaging experience for your audience when you can't stop staring at your own face on Zoom?  Today on the podcast, I'm talking with Mike Ganino , public speaking and storytelling pro, about bringing energy to your presentations, creating a personalized connection with your audienc...

Digi-clutter is easy to hide from view, but it stunts your ability to find what you need (quickly), to be productive, and especially to delegate and collaborate with others. In this episode, I'm talking to Dara Sklar , a Google tools pro and master of improving efficiency through digital organization. We talk about how to clear digital clutter, getting closer to the elusive Inbox Zero, and how to...