The Content Experiment Podcast

Every stage of life has its challenges, especially when you're trying to find balance and happiness. But speaking from experience, midlife is tough. There are so many life changes going on and honestly, you just want to feel grounded and like you're fulfilling your life's mission. But how? It takes work, and often it takes another set of eyes and ears on your thoughts and feelings. This is just on...

One of the biggest challenges business owners seem to face is knowing what content to publish for their audience. Are you one of the many who sits and stares at the computer screen, paralyzed into publishing nothing? The solution? Ask your audience what they need and want! It's truly that simple, and on this episode I'm sharing the six big benefits of surveying your audience. So if you're unsure o...

Like it or not, service providers have their own glass ceilings. There's only so much time in the day to do spend offering your services to your clients. Eventually you'll reach a revenue limit--there's no more time in the day and it's not possible to raise your prices more. This glass ceiling is one of the big reasons why service providers choose to scale their businesses with digital products. I...

Are you good at making decisions for your business? No matter what stage you're in, it can be HARD. What if I do the wrong thing? What if what I decide to do is the wrong thing...and I need to shift? What if it costs me money? And sometimes, this is such a challenge that we end up paralyzed.  When you're working from a strategic plan, decision-making is much easier to do. And on this episode of Th...

How much do you outsource in your business? A little? A lot? Everything? I don't know many small business owners who outsource everything, but I do know some who outsource a lot. And while there's nothing wrong with that at all (I outsource quite a bit too!), there's something to be said for being able to do the work yourself too. There's nothing worse than needing something to be done--pronto--an...

Are you hesitant to start your client work with a contract because you're worried you might seem too aggressive or upset your clients? Creating a contract ensures your projects are well-defined, have boundaries, and establish mutual level integrity. Who wouldn't want that? Contracts and agreements are some of the pieces of content that we don't really think about as content because they're behind...

No matter where you look, you're going to find messaging around all the things you should be doing in your business. Heck, I talk about it, too! But the reality is that you need to weigh those "have-tos" and "shoulds" and decide what works for you in your business and your life. Being a business owner is an amazing gift and challenge and I personally wouldn't do it any other way. But in my convers...

Coming up with content ideas can be tough, if you don't know what to talk about. Sounds reasonable, right? There are a lot of factors involved in developing your content ideas, including talking to your audience to find out what they need and want from you. But there's work that you need to do on your end first, and that's developing your own zones of genius. Your zones of genius already exist, bu...

How many times have you visited someone's website or Instagram page, and thought to yourself, "Wow, I love their vibe" or "They have a great personality?" What about the opposite? You're online trying to find the perfect person to hire or buy from, and everyone you come across looks the same. Bland.  It's really important that your online presence be truly YOU, which is exactly what today's guest...

Okay, we're more than halfway through 2021, are you making steady progress toward your vision? Do you remember what your vision even is? Life happens! Client work happens. Business happens. And it's okay to change your mind and your direction if it aligns with where you want to go. The important part is knowing what you value and your vision. Today on the podcast I am talking with Anne Hill, CEO o...

Planning ahead is important. You know this. But there's such a thing as too much of a good thing. That's right. Not all your content can be planned well in advance. In fact, I recommend that you're only about 90 days ahead on most of your content. Why's that? Listen in! I'm sharing all the things that could go wrong or change over the course of your content plan. It's a lot! And what content can y...

I have to tell you that I am SO incredibly excited about today's episode. I mean fan-girl level excited.  Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed.  After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the a...

When you're the one calling the shots in your business, it's easy to make major decisions—quickly. But if your major decision is a launch, you have to think about your audience. You can't just wake up one day and ask your audience to shell out their hard earned money just because you decided at the last minute you wanted to sell.  You need to nurture them and allow them to grow to know, like, and...

Why are you creating the content you're creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next? Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and your business. Because like everything, it's unique to you and your vision. Today...

When was the last time you were scrolling through your social media, saw someone's "quick" success, and immediately felt bad about your own business progression? All too often, right? This episode is a great reminder to place value on fun, rest, and quality time as well as your business goals. Choosing to grow your business sustainably, puts you back in control of your lifestyle—and your bottom li...

You went into your business as a way to help and support other people. So many of the clients I work with have started their business from a personal passion, and a desire to make a positive change in peoples' lives. Today's episode is different from any other episode I've done before. You may not recognize our guest, but he's a master at online content. I discovered Paul Churchill last summer thr...

I know you think that mapping out content in your business is impossible because it's so unpredictable. That may be the case for some of your content, but the truth is that having a plan for some of your content will open up so much space for the content that just pops up with no warning. And having a plan in place may just open up the door for more space for creativity. Today we're talking about...

Instagram is an important part of a healthy online presence, but I miiiight have a few pet peeves when it comes to people posting Reels—only because it makes it really difficult for your audience to consume your message. Today, we're talking about Instagram with Monica Monfre—specifically Instagram Reels. Monica is a business coach and social media strategist who teaches female entrepreneurs how t...

I have a confession. I have been avoiding Clubhouse like it's the plague. I've been very anti-Clubhouse since it first came out because, let's face it, the online space has seen its fair share of overly hyped platforms. But things are changing a bit and that's why I decided it was time to look more closely at Clubhouse as a viable platform for people who are marketing their businesses online. Toda...

How would you like to have enough content created to take a vacation AND create it faster while staying completely inside your zones of genius? Does that sound too good to be true? Well, if it does, you're invited to keep listening in. I'm going to share with you the benefits of batching your content AND give you a tool to help along the way. I'd be lying if I didn't tell you that batching can be...

You're busy, and you know you need help—desperately. It's time to hire. But rushing into hiring a new team member will not fix your problems. It might actually make them worse. You have to know what you need to hire for, find the right person, and then onboard them correctly. I can say for certain that I've failed at onboarding on more than one occasion, and trust me you want to do it right. Today...

You landed a guest spot on a podcast. The publicity for your business is great, but how will you STAY in front of the new audience once the recording ends?  For most people, there is a BIG missing piece reducing the value of their guest appearances—a clear, decisive call to action. We've talked a ton about getting in front of new audiences on other people's stages, but creating a true next step is...

Life is a journey. Business ownership is a journey. And sometimes, it's even a roller coaster. A lot of blood, sweat, and tears have gone into creating this business—and quite a bit of anxiety also. Sounds familiar? I'm sure it does. I'm giving you a little peek behind the scenes of The Content Experiment-—a bit of where it started back in 2007, how it's grown since I left my day job in 2013, wher...

You started your own business because you wanted to forge your path. Only to find a surplus of online gurus who have all the opinions about what YOU need to do to grow and market YOUR business. The truth is they don't know what is best for you—you do! Today I'm chatting with Wendy Breakstone, online marketing and sales operation expert and host of the Rulebreaker's Marketing & Sales Summit.  Wendy...

In August 2020, I didn't have plans to host a summit. I didn't have a team and I definitely didn't have the time to put an online event together. Know the feeling? After chatting with Krista in episode 55, the idea started percolating and seven months later my first summit baby was born. I loved that conversation I had with Krista because I feel like it really laid the foundation for what it looks...