The Content Experiment Podcast

Virtual summits continue to be popular among the online business community, and I don't see it slowing down anytime soon. Maybe business owners are looking at different ways to deliver the summit or the structure shifts a bit, but I believe that summits are here to stay. If you've hosted a summit before, or you're thinking about it, it doesn't have to be a one-and-done event. You can create someth...

What happens to new subscribers once they're on your email list?  Do you deliver whatever free thing you used to attract them to your list…and then ignore them? Or just deliver the freebie and add them to your nurturing emails? If you're doing either of these, you're missing a big opportunity. The opportunity to nurture those new subscribers so they know what you do, who you do it for, what you of...

What's going on in your head is kind of a big deal when you're running a business. It can mean the difference between a productive week and one where you're ready to throw in the towel. But I think mindfulness often gets overlooked and we talk about manifesting things (money, clients, email subscribers, etc.) instead. Those things aren't going to show up if you're not intentional with your time, g...

Podcasters have two main ways to reach their audience right where they are: in their earbuds and in their inboxes. It's important to leverage both of these regularly and simultaneously. But how? Thankfully, when you're a podcaster, you already have the platform, the scripts and language, and the tools you need to grow your email list. You just need to use them all. This week on the podcast, I'm sh...

Ready for your next big launch? Then you need to tune into this episode!  Launches, when following a prescribed format, can feel heavy, overwhelming, and complicated. And when you're feeling overwhelmed, chances are you won't bring the energy you need to your launch. That means low sales and likely feeling really discouraged about your results and business. But you can still have a big (aka high r...

Knowing what content to create for your audience doesn't have to be a mystery. You just need some time to do a little research to help you figure out what they need, what you need, and what you're capable of creating content around. Then, of course, you need a content strategy. But not before you do the pre-work. This week on the podcast, I'm sharing three things to do before you take the time to...

What's holding you back in business right now? Don't like your voice/look, imposter syndrome, time, perfection syndrome, fear of haters? Maybe a few of these? Video is one of the most powerful ways to show up online because you can really show off your personality and expertise at the same time. And video can be incredibly entertaining too! Just ask the guest of today's episode! I originally start...

If connecting with audience members through some more personal, vulnerable content is something that you're wanting to try…listen up! There's an art to this process. Simply sharing personal content is not something to jump into. It takes some thought and consideration to decide what to share and where. Like, why do you want to share it in the first place?  This week on the podcast I'm giving you s...

You know that building relationships is important to grow your business, but with us all being online…and Facebook is no longer working as it used to…where's a business owner to turn? LinkedIn, of course! The original online professional networking tool, LinkedIn will help you cut through the political posts and the cute puppy pics and allow you to connect with professionals who can help you grow...

Few things feel better than shutting down the computer before a much-needed vacation or at the start of a holiday break. As business owners, we deserve some time away so we can maintain some semblance of work/life harmony. Working around the calendar just isn't healthy.  But it's also hard to take time away. We're so afraid that something will break or an email will go unanswered (and we'll lose t...

Want to sell more in 2022? It's time to get your content marketing in order for the new year. But before you start planning out your content, I want you to listen in to this episode. Because your content marketing probably doesn't need a big overhaul; what you need is a few little changes or refreshes to make it 2022-ready. We're talking little things like showing up in the right places, talking t...

We have a lot on our plates, and there's a lot to distract us. From life events to phone notifications to all the programs and offers we feel like we "need," there's no shortage of things to take us away from what's important. But what IS important to you right now? Hopefully it's a little bit of life harmony. It is for me! As this episode is being released, my team and I are days away from taking...

Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It's about repeating your message in different ways and on different platforms and it's not as difficult as it may seem. This week on the podcast, I'm sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog. But it...

Branding encompasses so much more than your logo, fonts, and brand colors. It's also about your values, your core message, and what you believe in. And part of your branding could also be your unique niche. This week on the podcast, guest Mallika Malhotra and I are talking about what this looks like and how to set boundaries so you're only taking on ideal clients. We also talk about being more coh...

Content marketing is incredibly valuable in educating prospects and showcasing your expertise. It's not always helpful in getting discovered by new people, especially if you're not investing a lot of time and resources into your SEO. Here's the thing: Content marketing isn't just about pushing content, like your blogs, podcasts, and YouTube videos, out into the world. There's more to it than that,...

You're ready to hire a new team member...or are you? Hiring and onboarding talent into your business isn't about putting out a job description and hosting really great interviews. Have you considered the prospect pool, attracting the right people, and the concept of "always be hiring"? That's exactly what you'll learn on this episode, courtesy of Shelli Warren, team and leadership coach with BizCh...

Stop trying to do it all! You do not have to be in "all of the places" to market your business effectively. And too many business owners sit paralyzed because they don't know what to create, where to publish it, or how often. If you're a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of tha...

We have all our own strategies for creating productivity in our lives: Pomodoro method, to-do lists (both digital and analog), time blocking, time tracking, you name it. And I've tried it all, to some success. But rather than writing and rewriting your to-do list from day to day and week to week (you know who you are!), what if you had a true system to follow that ensured you got it all done so yo...

One of the best ways to keep in touch with your audience is through email marketing. (Nope, not social media posts.) Emails meet people right where they are--in their inboxes. But first, you need to get them on your email list. If you don't have a quality opt-in (also known as a lead magnet or freebie), go listen to episode 150 first. Then come back here as I share how to promote that opt-in. Beca...

Visibility goes well beyond publishing some podcast episodes or writing a few blogs. It's about having a compelling message and sharing that message across multiple channels. And in 2020 and 2021, it's also about navigating social justice and racial reckoning. Without it being something you simply check off your to-do list. Let's talk about what that looks like. Because there's no shortage of busi...

Every business needs an email list. Every. Single. One. Some (those who are trying to sell a lower-priced offer or a group program or a membership) need a larger list than others (those who are selling a higher-ticket offer to just a few 1:1 clients), but everyone truly does need a list. There are a lot of ways to get people on your list; one of those ways is a quality opt-in. But a checklist isn'...

Making adult friends is hard; trying to connect with already busy business owners feels insurmountable. It's not! With the right strategy and a good dose of action, you can connect with the right people for your business. On this episode of The Content Experiment Podcast, I'm talking with Amelia Roberts about how to make those quality connections and be really intentional about who you're reaching...

Back when I started my business, blogging was the thing to do to build brand awareness. That and posting to social media. And while both are still valuable, neither gets the reach that they used to. That's why we need to think outside box and consider some strategies that can complement your blogging and social media presence.  What are those strategies? That's exactly what I'm talking about on th...

Every corner of the internet is filled with content. And in the small business world, it can feel really overwhelming to try to "keep up" with others. (Where are you going to find the time!?) The truth is, you already have the time (if you use the right tools to help). Oh, and you don't actually have to "keep up" with anyone. You do content your own way. Today on the podcast, guest Melissa Morris...

Do you love hearing the experiences of other business owners? I do! And I'm hoping you do too because today I'm sharing with you my journey through two full years of weekly (and more!) podcasting. Over the last two years, I've published 146 episodes, which works out to be 2.8 episodes per week. That's a LOT of episodes. And things are going to change up a bit in Year Three of the podcast.  In this...