The Content Crib Podcast

We talk through the shock of seeing a powerful new Claude model appear and then get suspended, and we wrestle with what “national security” means when advanced AI becomes pay to play. We also dig into local AI hardware hype and how we plan to teach practical AI workflows and thought leadership at Content Crib 7.0.  • Claude’s new top tier model and why it got pulled  • National security concerns a...

The fight over where orthopedic surgery happens is really a fight over who holds the power. Ryan Van Puffelen joins us to explain how ambulatory surgery centers (ASCs) moved from “lower acuity” options to the center of modern ASC strategy, shifting control away from the hospital and toward surgeons, administrators, and new financial players. We unpack the KOL to DOL transition, from key opinion le...

We celebrate Chris Grosse’s book launch of You Can’t AutomAIte Trust and dig into why real trust still beats any AI shortcut. We also preview Content Crib 7.0, where we’re bringing practical AI tools and agents that save time and push people toward higher-value work.  • why the book is built for sellers, founders, and leaders operating in the AI era  • how sobriety rebuilds trust with yourself fir...

People don’t just buy healthcare products and services. They buy confidence in the people behind them. If a prospective customer, partner, or recruit hears your company name and then Googles the CEO, what story does your LinkedIn profile tell in the first 30 seconds? We walk through why LinkedIn has become the default “trust check” for healthcare executives, founders, and operators and why it so o...

Watching your post rack up 185,000 impressions feels amazing until you realize most of those eyes never cared enough to act. We share a candid breakdown of a paid LinkedIn campaign we ran to promote a book, course, and a digital trust audit, what we expected to happen, what actually happened, and why “promoted” can quietly poison engagement with the exact audiences you want most. From there we piv...

Healthcare leaders are being asked to step into the spotlight like never before and the ask is coming from every direction. Boards want a visible CEO. Investors want a confident narrative. Teams want leadership they can rally around. Customers and patients want a person they can trust, not another polished PDF flyer on LinkedIn. The problem is obvious: executive calendars are packed, the stakes ar...

Recruiters aren’t just reading resumes anymore. They’re buying AI tools that scan the internet for signals of credibility, expertise, and relevance, then handing a shortlist to a human who decides who gets the call. If your online presence is thin or generic, you can get filtered out before you even know the role exists. That’s the uncomfortable reality we dig into, and it’s also the opportunity....

AI is moving fast, but most people are still using it like a toy or worse, using it to pump out fake content that quietly kills trust. We dig into a more useful approach: keep the creative and relationship building work human, then use AI agents to take the repetitive tasks off your plate so your real voice travels farther. We talk through how we’re using agentic AI to canvass YouTube from creator...

Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload PDFs of your favorite business and productivity books into a custom GPT, then use tight, detailed prompts to get advice that feels grounded instead of generic. If you’ve been frustrated by vague AI outp...

A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: what happens when AI isn’t just writing marketing copy, but manufacturing medical credibility at scale? We walk through how a lean telehealth brand can...

We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you.  • moving from Word to Google Docs for a living draft and notes  • hiring affordable editing and formatting help through Fiverr  • pressure-t...

We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually own instead of relying on rented attention. • E-E-A-T as the new baseline for visibility  • Why consistency without authenticity backfires  • AI slop on soc...

Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is shifting toward E-E-A-T (experience, expertise, authoritativeness, trustworthiness) and what that means for your LinkedIn strategy, your personal brand, and any business trying to earn attention without lo...

Google is starting to feel like the old cable TV model, and we can’t ignore what that means for healthcare marketing. When search is packed with ads and generic answers, people do the obvious thing: they ask AI. We talk through the uncomfortable reality that patients and customers are increasingly turning to ChatGPT, Claude, and Perplexity for recommendations and “what should I do next” decisions,...

We bounce from snowstorm chaos and AI anxiety to a grounded idea: automation can speed up sales work, but it cannot replace trust. We also share a new book project, why marketing is now part of the job, and an open invite to Content Crib in Bentonville.  • the shift from being a great salesperson to becoming a great marketer  • the AI bot social network scare and questions about government regulat...

Feeling stuck sending applications into a black hole? We unpack a smarter path: reverse recruiting. Instead of competing with hundreds of thousands of applicants, you build a visible reputation that brings the right roles to you. We talk through why job boards stall careers, how recruiters actually search on LinkedIn, and the mindset shift that turns your profile into a living portfolio that prove...

Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting turns authority into revenue without buying a single ad. The secret isn’t dancing videos or discount codes. It’s storytelling that starts with your audience’s pain, shows your unique approach, and prove...

We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice matters before AI speaks for you. • why one plus one equals three in practice • identity before tactics for personal brand • napkin ideas shaped into shippable...

We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and device brands to build trust in public, drive real attribution, and form partnerships that convert. • AI toll booth replacing traditional SEO • case for physician thought leadership and personal brands • t...

We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue. • defining the engagement trap and its costs • consistency as the driver of trust and recall • case study of posts converting physicians • why niche, edgy takes attract right buyer...

We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs. • record and send without over-editing • A4M insights on trust and demand in longevity • authority beats audience size for outcomes • v...

We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption. • minimal gear to start recording with clarity • budget mics, webcams, and lighting choices • Squadcast and Riverside for se...

We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch. • buyers entering with more research than reps • authority and public trust replacing aggressive tactics • collective intelligence as a team production model • event...

We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility. • authentic video outperforms synthetic content • new AI browser...

We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond. • recap of the Bentonville event and sponsor alignment • portfolio impact stories and credibility in the room • why thoug...