The Content Crib Podcast

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust. • insurance friction driving direct pay adoption  • physician personal brand as job security and demand engine  • PCP shortages and the rise of co...

We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adoption, and the next trust trigger: raw, human footage. • LinkedIn as a value-first platform • Feed curation, notification bell, and impression shifts • 90-day...

We break down a calm, effective way to grow on LinkedIn without posting daily. We share format tips, platform strategy, and why owning your audience with a newsletter pairs well with genuine engagement. • daily posting not required for growth • engagement as a low‑pressure starting point • carousel and video formats outperform • social media reset and audience ownership • why LinkedIn delivers gen...

A sudden layoff can shatter your plans—or sharpen them. When LinkedIn branding and sales coach Melissa Gaglione decided to aim for $30K in 30 days, she didn’t hide behind a polished funnel. She built in public, shared every step, and turned documentation into momentum. We dig into how she paired relatable, human content with tight, personalized video outreach to create trust at scale and conversio...

We share the AI tools we actually use, how we stack them, and the prompts that save hours each week. From meeting capture to decks, video clipping, and research, we show where each model fits and how to publish more with less effort. • using read.ai to capture meetings and send summaries • turning transcripts into to-do lists and follow-ups with ChatGPT • building decks in minutes with Gamma to sa...

The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools. In this candid conversation, we explore the launch of Content Crib RX – our solution for professionals struggling to maintain content consistency while navigating the rapidly ev...

Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing authentic conversations leads to better outcomes for both salespeople and clients. • The concept of "unfurling" sales—a gradual, purposeful...

Derek Berkey, founder of Invigor Medical, shares how he's building trust in healthcare through personal branding and consistent education while navigating an industry often defined by its worst actors. Through his transparent approach to complex telehealth and compounding topics, Derek demonstrates how showing up authentically creates meaningful connections and business opportunities. • Grew...

The line between authentic and artificial content has never been more significant. As digital platforms evolve, they're increasingly favoring genuine human connection over polished perfection—and savvy marketers and sales professionals are taking notice. In this revealing conversation, we dive deep into why YouTube is now pushing authentic, educational content to the forefront while demoting...

What if you could fill your medical practice with exactly the right patients—the ones who need your specific expertise, bring you the most revenue, and achieve the best outcomes? In this eye-opening conversation with Seth Turnoff, founder of CMM, we discover how data-driven patient acquisition is revolutionizing healthcare marketing. Seth takes us behind the curtain of his unique approach that com...

Personal branding has never been more important than it is today, with statistics showing it directly impacts trust, job opportunities, and conversion rates.  • 82% of people are more likely to trust companies whose leadership is active on social media • Professionals with strong personal brands get 10x more job opportunities and can earn up to 25% more • 76% of B2B buyers prefer engaging with sal...

In this episode of the Content Crib podcast we share our crazy travel stories, a wedding, and lots of tips and tricks. Thanks for listening!

In Episode 5 of the Content Crib Podcast, we sit down for a candid, conversational discussion with Preston Alexander , a seasoned healthcare entrepreneur and content creator. Preston shares firsthand insights into the most challenging aspects of today’s healthcare system and introduces his exciting new endeavor aimed at transforming that landscape. The tone is informal and engaging as we explore h...

A Long Way from Las Vegas In this episode, we take a hilarious trip down memory lane – all the way back to Content Crib 1.0 , our very first in-person meeting in a Las Vegas desert mansion. The location was sketchy to say the least – we’re talking questionable neighborhood and even bullet holes in the wall (seriously). Sure, the house had its quirks, but it’s where the magic began. We had a ragtag...

In this episode we share our life stories and how they effected what we are doing now. We cover the early years, to the drinking years, to the sober years and lots of other things. Thanks for listening!

In this episode of the Content Crib podcast Chris and Eric discuss the happenings in the world today and solve world hunger. No, actually we just share our feelings on everything and anything. Thanks for listening!

  Episode 1 — Welcome to the Crib   In the very first episode of the Content Crib Podcast, Eric I. Anderson and Chris Grosse dive headfirst into the chaotic, creative, and sometimes comically confusing world of content. Expect hot takes, unpopular opinions, and the kind of advice you wish your marketing professor gave you. We talk: Personal branding (and why yours might suck) Content creation (wit...