The Content Cocktail Hour

Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. 0:00 Intro 1:15 Conversation with Lauren 3:3...

Kate VanLue is The Juice’s newest member, the first person on the sales team, and the Director of the Sales. Kate and Brett discuss the relationship and blurring lines of sales and marketing and what it’s like starting a startup in the early stages. Great salespeople are likable and able to build authentic and trusting relationships by letting the other person speak. 0:00 Intro 1:06 Conversation w...

Jimmy Daly is the CEO and cofounder at Superpath, the number one content marketing community. It’s a place for content marketers to network, encourage one another, find positions, brainstorm ideas, and share their career progressions in this relatively new field. Jimmy shares his experience working at Animalz and why listening is an important skill in marketing. 0:00 Intro 1:32 Conversation with J...

Jonathan and Brett are excited about the newest hire, Kate, who will be the Director of Sales. Finding qualified applicants in the pre-product phase at a start-up has been a methodical process. It’s taking time to put together a talented team with the right experience, attitude, and ingenuity. 0:00 Intro 1:20 Conversation to JG 4:45 Is it the end of 9 to 5 8:00 Acquiring new talent 13:30 Recruitin...

 Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.” 0:00 Intro 0:53 Conversation with Deb 3:30 Interest in B2B SasS 5:48 Freelancing, finding target audien...

 With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far w...

Leah Friedman is the Sr Content Marketing Manager at Guru, a knowledge management platform. Leah boils down what Content Marketing is really about— growth and building trust. They also discuss the delicate balance of creating content optimized for SEO, while also being genuinely valuable and not just a boatload of key words. 0:00 Intro 1:11 Conversation with Leah 2:20 Being on Jeopardy! 5:15 Guru...

Brett and Jonathan talk about The Juice’s recent board meeting, their newest team member, and content curation. The Juice creates content that simultaneously facilitates conversations, forms connections and trust, and builds their brand. Brett and Jonathan speculate where the resistance for change is coming in the B2B marketing industry. 0:00 Intro 1:02 Conversation with Jonathan 2:30 Board meetin...

Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a st...

Brett and Jonathan discuss The Juice’s approach to presenting the first call deck to important stakeholders. Telling an engaging story, truly listening to the prospect’s pain points, and letting them lead the conversation are all key. By the end of a great call deck, the prospect will sell to themselves. 0:00 Intro 1:30 Conversation with Jonathan 3:20 100 conversations with 100 marketers 6:50 List...

Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to marketing. 0:00 Intro 1:04 Conversation with Hiba 2:54 Networking with marketing peers 5:23 Soap Box 7:55 M...

Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones that can adapt. 0:00...

Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes. 0:00 Intro 1:16 Conversation with S...

Alaina Thompson, Growth Marketer at The Juice, comes on the podcast again to share what she learned running the Money Well Spent Campaign, the interesting analytics of their Facebook and Instagram ads, and why she’s creating a User Constitution for the website. Thinking ahead, Alaina is trying to avoid user privacy issues to ensure safety and trust in their community. 0:00 Intro 1:15 Conversation...

Natalie Severino is the VP of Marketing at Chorus.ai, a conversation intelligence platform that automatically records and transcribes meetings to give companies’ more insight. She describes herself as a marketer with a bias for sales and explains why marketers need to build trust with their sales team in order to succeed together. 0:00 Intro 1:12 Interview with Natalie 5:02 Chorus  6:36 Marketing...

Fresh from a beach vacation, Brett invites Jonathan for a conversation on PTO policies at The Juice. They discuss cabin fever coming out quarantine, unexpected drawbacks of unlimited PTO, wellbeing and mental health, and the shift in office culture. 0:00 Intro 1:18 Interview with Jonathan 4:05 Traditional PTO VS unlimited PTO 8:12 Pros and cons of working from home 12:20 The Juice’s PTO policy 14:...

Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. 0:00 Intro 1:06 Interview with Jus...

On this episode of the 3C Podcast, Brett talks about his blog post, “Creating a Show with Great Guests in B2B Marketing.” He shares the five reasons he’s building The Juice’s marketing with great guests and his talk show host inspiration. 0:00 Intro 2:28 Creating a Show with Great Guests in B2B Marketing 6:10 Shift in B2B Marketing 8:22 5 Reasons to find great guests 9:00 1- Social proof is everyt...

0:00 Intro 1:50 Conversation with Ben 5:00 Marketing in North Dakota 12:15 Why podcast 23:00 Opportunities for conversations 26:15 Streamlining podcast production 30:10 Consistent format and theme 32:40 Preparing for interviews 36:00 Podcast aha moments 44:30 Outro Get our newsletter and sign up to be on our waitlist ! Ben: | Twitter | Actionable Marketing Podcast | CoSchedule Follow Fathom:| Webs...

Marketers Brett and Jonathan talk all about sales. The Juice just posted a job description for an Account Executive to join as the first sales team member. Jonathan shares the three great qualities he’s seen in sales people— listening, collaboration, and action. 0:00 Intro 1:35 Conversation with JG 2:56 JG’s experience in sales 11:05 Qualities of great sales people 17:50 Why The Juice needs a sale...

Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. 0:00 Intro 1:10 Conversation with Nicole 4:56 Aligning Revenue and Marketing teams 8:56 Meas...

Brett and CEO Jonathan Gandolf have a conversation on alignment. In the early stages of a new company, it’s critical to get everyone on the same page and seeing the big picture strategic vision. The Juice is looking to hire and build a sales team, so Jonathan shares what he’s looking for in a great sales person. 0:00 Intro 1:13 Conversation begins 3:00 Managing workload 4:12 Strategic vision 11:05...

Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption. 0:00 Intro 1:15 Conversation begins 2:50 Swiss Army kn...

Brett and CEO Jonathan Gandolf discuss the critical internal decisions The Juice team is making on the product side to better serve Content Marketers. There have been some hiccups and eyebrows raised throughout the process, but taking risks and acting like a pirate is what startups are all about. 0:00 Intro 1:35 Conversation begins 2:48 Weekly team meeting 7:22 Raising eyebrows 13:26 Sharing conte...

Brett interviews Dominic Kent, the Content Director at Mio, a freelance SaaS Content Marketer, and a specialist in UComs and CCTR. They discuss Dominic’s recent article— “The State of B2B Marketing Content in 2021", freelancing, issues writers face writing for companies, and the state of B2B marketing. 0:00 Intro 1:12 Conversation begins 5:50 Freelancing marketing clients 10:30 The State of B2B Ma...