The Content Cocktail Hour

“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill , CMO at DoWhatWorks .  In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means....

“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley , VP of Marketing at Unbounce , Insightly , and LeadsRX .  In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, land...

“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario , Customer Education Manager at Seamless. AI .  In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can be the secret weapon for both onboarding and...

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine , Senior Director of Growth Marketing at Siteimprove .  In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing tre...

“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom , Founder and Brand Strategist of Map & Fire and SmokeLadder . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, pa...

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook , Co-Founder and Chief Marketing Officer at Fullcast .  In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s p...

“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker , Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance .  In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic....

"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni , Senior Integrated Marketing Manager at TrustRadius . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi share...

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo , Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with les...

“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin , Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapu...

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley , Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern marketers. From billboards and digital signage to guerr...

“Favor fit over fame for influencer marketing success,” says Vivien Garnès , co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer mark...

“Focus beats frenzy every time,” says Jason Hubbard , founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-mar...

“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler , messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong. Zach shares the three deceptively simple questions every founder and marketer should be able to answe...

“Bold moves get bold results,” says JH Scherck , founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares...

“Our content should be worth someone’s time—and money,” says David Ebner , founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would...

“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey , founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world. Rachel breaks down the differ...

“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe , founder and CEO of Verbatim . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets. Brianna sha...

“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton , Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey...

“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek , founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the r...

“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath , co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands...

“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby , CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M...

“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne , CTO of Oshyn  In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian expla...

“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult , co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric...

“People relate to people, not tasting notes,” says Haley Moore , founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tas...