The Content Cocktail Hour

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf reveal big news about  renaming the company. The two discuss why this change is happening now and how they landed on The Juice. 0:00 Intro 2:00 Conversation with Jonathan 9:00 RIP Fathom 12:45 Catalyst to change name 17:30 Redesigning the brand 20:10 Advice to leaders on rebranding 24:40 Outro Join our waitlist and sign up for our...

On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to...

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf share their thoughts on HubSpot acquiring the media company, The Hustle. They also discuss the evolution and renaissance of newsletters over the past decade. Jonathan shares his experience working at a craft brewery start-up and how they made their newsletter heart-felt and personal to connect with customers. 0:00 Intro 1:46 Conver...

On this episode of the 3C Podcast, Brett hosts the first international interview with a Polish marketer he met through a Slack group, Kas Szatylowicz. Kas is an expert in SEO and Link Building and works at a startup called Tidio in Warsaw. She shares some of her strategies for creating and sharing content that reaches the right people. 0:00 Intro 2:18 Conversation with Kas 5:32 Link Building 9:46...

On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow. 0:00 Intro 2:50 Conversation with Eric 9:00 Improving the co...

On this episode of the 3C Podcast, Brett interviews Rachel and Olivia, marketers at Lessonly, a training software company based in Indianapolis. They discuss their unique company culture, their new clothing line, which companies inspire them, and all agree that it’s past time to improve the old and irritating processes of B2B marketing. 0:00 Intro 1:35 Conversation with Rachel and Olivia 4:40 Who...

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing. 0:00 Int...

On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. 0:00 Intro 2:13 Conversation with Katherine 5:40 Who is Narrative Scien...

On this episode of the 3C Podcast, Brett talks to his teammate Alaina, the Growth Marketer at Fathom. They discuss big swing mentally, what it’s like working at a small startup, how optimism landed her the job, and launching the first campaign—“Money Well Spent.” 0:00 Intro 1:30 Conversation with Alaina 4:50 Optimism 7:25 Growth marketing 11:40 Metrics and lofty goals 14:24 Big swing mentality 18:...

On this episode of the Three C Podcast, presented by Fathom, Brett interviews tagteam content marketers Brad and Jillian from Terminus Marketing. Brad and Jillian are making B2B Marketing fresh and exciting again. They discuss making viral content, strategies to distribute and reach the right audience, as well as the challenges of marketing to marketers. 0:00 Intro 5:45 Conversation with Jillian a...

On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human. 0:00 Intro 1:40 Conversation with Jonathan 5:40 Brett...

On this episode of the Three C Podcast, presented by Fathom, Brett interviews Liz Prugh, VP of Marketing at Base and Founder of Pure Fandom. Brett and Liz were coworkers on the RFP team at ExactTarget years ago. Liz shares her journey going from bartending at P.F. Chang’s to writing TV recaps for Entertainment Weekly to becoming a successful marketer. She also shares valuable tips on live streamin...

Fathom presents the 3C Podcast - Curating Content Creators. On the first episode host Brett McGrath, Vice President of Marketing at Fathom, interviews Fathom CEO, Jonathan Gandolf, about the goals of this podcast, the problems and changes he sees in B2B marketing, and what it was like building a company from scratch remotely. 0:00 Introducing Brett McGrath and Fathom 5:32 Conversation with Jonatha...

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