The Content Cocktail Hour

Kat Locascio, who runs Customer Success at The Juice, shares how she’s settling into her new position and personalizing customer outreach. Kat has been using The Juice platform herself to learn about B2B Marketing and is excited for more customers to start Juicing and stop Googling. 0:00 Intro 1:09 Conversation with Kat 3:44 Personalizing customer outreach 6:06 Using The Juice 8:40 Research topics...

Cassie Pallesen, who’s on the Content & Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers. 0:00 Intro 0:55 Con...

 Alaina Thompson, Growth Marketing Manager at The Juice, joins Brett on the podcast the day after their official launch. Alaina has been using The Juice platform to research specific and useful content for her job. She shares some user tips and explains the newest feature, playlists.  0:00 Intro  1:42 Conversation with Alaina  3:04 Momentum leading to launch  8:15 Using The Juice for researching ...

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro 1:00 Conversation with Scott 4:00 Marketers’ relationship with customers 7:40 Authentic connections 13:30 Marketin...

This is the week. Tuesday is the official launch date of The Juice! Brett McGrath reflects on all the hard work the team has accomplished leading to this moment and thanks all the early supporters, customers, and modern-day B2B marketers who have backed up The Juice’s vision. 0:00 Intro 2:22 Shout out The Juice team 7:04 New hire, Lead Product Designer 9:00 Appreciating supporters 9:50 “B2B Market...

Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe’s recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse.  0:00 Intro  1:10 Conve...

In the final episode of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett wrap up the conversation on momentum, community, launching, and what it’s like to watch their vision turn into a live product. From the beginning, Jonathan has created their hero story of fighting the common enemy, bad outdated marketing that needs to be stopped.  0:00 Intro  1:10 Conversation with Jonat...

Ethan Beute is the Chief Evangelist at BombBomb, a video messaging tool for building relationships. He’s also the author of Re-humanize Your Business and the host of the Customer Experience Podcast. Ethan and Brett discuss his approach to content, background in television, the rise of video and social media, and the key to being an evangelist.  0:00 Intro  1:00 Conversation with Ethan  2:25 Approa...

In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers.  0:00 Intro  1:00 Conversation with Jonathan  1:30 Go to market meeting  4:30 Organizing the passion  5:26 Divergent thinking,...

Stuart Balcombe is the Co-Founder of Procket, a company that helps busy founders and marketing teams get more mileage out of their content. Brett reached out to Stuart after reading his Twitter thread where he tweeted, “Content marketing is experiencing a Blockbuster → Netflix style shift.”  0:00 Intro  0:46 Conversation with Stuart  1:57 Twitter VS LinkedIn  5:36 Stuart’s background  8:00 Procket...

In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17. 0:00 Intro 0:45 Conversation 3:20 Thought process behind launch 5:00 Hype 6:00 Brett’s marketing...

Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what’s not working in marketing anymore. 0:00 Intro 0:55 Conversation with Devin 3:05 History of Animalz 8:30 Abundance mindset 10:45 Progress is...

In part two of “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan discuss the importance of having a few great early stage customers. They also discuss the advantage of being a new company, founder-led sales, the value of customer feedback, and building strong customer relationships.  0:00 Intro  1:13 Conversation with Jonathan  6:45 Founder-led sales  11:00 Abundance mindset ...

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitt...

In the first of five episodes in the mini series, “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan share how they use their message to create connections. Jonathan reflects on the earliest days of the company when he was a team of one, and how he listened the pain points of over a hundred marketers. Since then, the team has grown and they have refined their message and built...

Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups. 0:00 Intro 0:58 Conversation with Victoria 3:00 Position at Plivo 6:30 Marketing for product launche...

On this solo episode, Brett McGrath shares more exciting news about The Juice. Coming soon, there will be a new mini series on the podcast about using community to launch a B2B MarTech company. Even more exciting, a launch date for The Juice is set. Mark your calendar, because The Juice platform will be up and running on July 12! 0:00 Intro 1:55 Community 4:17 Short-term VS long-game marketer 8:04...

Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching market...

Brett talks with Kat Locascio, the first Customer Success hire at The Juice. This is Kat’s first time in a CS role, after years of professional experience in recruiting, non-profits, and tech. Kat shares her views on Customer Success, what success looks like to her in this new role, and her 80/20 rule. 0:00 Intro 1:18 Conversation with Kat 4:20 Kat’s background 8:53 Bad experiences in tech 15:44 R...

Brooklin Nash is the Head of Content at Sales Hacker and the content marketer for Outreach. Brooklin and Brett discuss “content facilitation” as a way for content marketers to connect with industry experts and avoid writing content on subjects they only know a little bit about. Great content is a collaborative process. 0:00 Intro 0:58 Conversation with Brooklin 3:35 Sales Hacker 5:09 Content facil...

In the midst of gathering information before The Juice’s launch, Brett posted a four question poll about research habits for fellow B2B marketers to answer. Jonathan and Brett discuss the poll results, the fact that 76% of respondents said their go-to place to research is Google, and how The Juice will be a better place for marketers to find answers and a community. 0:00 Intro 0:55 Conversation wi...

Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practi...

At the five month mark, Jonathan, Brett, and everyone at The Juice are in the thick of planning the launch. It’s critical that the right messaging is conveyed at the launch, the keyword being TRUST. 0:00 Intro 0:58 Conversation with Jonathan Gandolf 5:05 Work/life balance as the CEO 8:06 Planning the launch 14:35 What is the message 17:00 Trust 21:48 Outro Join our waitlist and sign up for our new...

Brian Rants,  is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent....

Jonathan and Brett have finally met the entire The Juice team in-person, face-to-face, in the flesh. Sangram Vajre, co-founder at Terminus, met with them to discuss finding their ideal customer, a specific individual like “Holly.” 0:00 Intro 1:10 Conversation with JG 4:00 Meeting with Sangram 7:20 Holly the individual 9:10 Brett’s career in marketing 12:05 User-based marketing 14:30 Finding ideal...