The Content Cocktail Hour

Brett adds another quality to the growing list of what makes a modern-day marketer, the foresight to focus on quality over quantity. He also announces his new e-book, The Modern Day Marketers Guide to Turning Down Volume Game and Turning Up Quality Content, and calls out the many collaborators involved. 0:00 Intro 3:02 Mistakes in demand generation 5:45 Need for leads 6:50 Batch and blast 11:20 Ne...

Brett and Jonathan agree that modern-day marketers are community-driven. Luckily, that doesn’t mean having to build a community from scratch; it’s about finding awesome communities that already exist and getting involved in a meaningful way. The Juice has made themselves a part of many of these groups, including Superpath. Why scuba dive in a pool, when there’s already an ocean? 0:00 Intro 1:03 Co...

James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue.  0:00 Intro  2:27 Who is James  7:52 Benef...

The conversation on modern-day marketers continues, with Jonathan and Brett discussing content distribution. Modern-day marketers shouldn’t create new content, without ensuring that what they’ve already published is reaching the right audience. The Juice improves the discoverability of content that already exists.  0:00 Intro  1:46 Episodic content  4:20 Content distribution  7:40 Car selling anal...

Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging. 1:16 Conversation with Janet 2:13 Clearbit 3:08 Cross-functional work 5:00 Short term/direct response marketing 7:30 Long term marketing 9:30 Communicating val...

Transparency is an important quality of the modern-day marketer. Brett and Jonathan discuss how being honest and open about both their successes and failures has sped the rate of growth at The Juice. Being transparent builds reciprocity and trust in the community.  2:16 Conversation with JG  5:34 Building in public  7:24 Being open about the process  9:30 “Lucky” and “serendipitous” moments  11:50...

Abby Borden is the VP of Marketing at Lexer, a Customer Data and Experience Platform that helps retailers better understand their customers. Abby and Brett discuss her career path from Customer Success to the VP of marketing. A truly great customer experience can lead to advocacy. 1:04 Conversation with Abby 3:00 Who is Lexer 4:15 Role in Customer Success 7:22 Advocacy 8:36 Transition to marketing...

Freshly back from paternity leave, Brett is reflecting on the traits of a modern-day marketer. Part of marketing is storytelling. In this story, the modern-day marketer is the hero and the villain is outdated, SEO-crazed, gated, and manipulative marketing tactics.  0:00 Intro  0:10 Paternity leave  3:10 Real Marketers Podcast  6:10 Modern-day Marketer Miniseries  7:18 Visual identity  10:00 Traits...

Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers.  0:00 Intro  0:55 Conversation  2:15 Career in FinTech  7:20 Be...

The fourth and final episode of the Modern-day Marketers Miniseries is about moving away from comarketing to community building. Modern-day marketers, Jonathan and Brett knew that nurturing one to one to one relationships with like-minded individuals in the marketing field would be an invaluable step in getting The Juice off the ground. 0:00 Intro 0:56 Conversation starts 2:00 Paternity leave 4:10...

Devin Reed is the Head of Content Strategy at Gong, a revenue intelligence platform and one of the most popular B2B brands out there. Since transitioning from sales to content, Devin has created some of the best sales content on the internet. On this episode, Brett and Devin discuss domain expertise, brand tone, teams with diverse talent, and the secret sauce of Gong’s success.  0:00 Intro  1:17 C...

The third episode of the Modern-day Marketer Miniseries is about removing roadblocks and creating a better buyer experience. Nobody wants to feel manipulated, tricked, or treated like a lead. The Modern Day Marketer is self-aware, builds community, posts gate-free content, and forms genuine relationships.  0:00 Intro  0:53 Conversation starts  3:10 Experience  9:08 No one wants to be a lead  12:04...

Sophia Solanki is the Founder of Narrato, a platform that streamlines the processes involved in content creation and collaboration, based in Australia. By consolidating processes and limiting obstacles, content creators have more time to be creative. Sophia wants to eliminate the unnecessary hurdles that content creators have been putting up with for too long.  0:00 Intro  2:18 Sophia’s background...

On the second episode of the Modern-day Marketer Miniseries, Jonathan and Brett talk about writing for people, not machines. It’s perfectly fine to have an SEO strategy, but it’s more important to ensure the content you publish is actually useful and valuable for real humans to read and appreciate. Additionally, there needs to be a solid distribution strategy in order to reach the right audience. ...

Chae O’Brien is the Founder and Head of Strategy at Thought Bakery, a growth marketing content studio that helps technology companies launch successful products with personalized customer experiences. Chae shares her perspective on community-led marketing, internal alignment, customer research, and growth. An important question B2B marketers should ask is— how do our products influence a person’s...

On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from “attribution intoxication.” Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity w...

Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online. 0:00 Intro  0:58 Conversation with Alessandra  2:47 M...

In this episode we bring you the fireside discussion, "The Future of Content Marketing" that we hosted on the launch day of The Juice. High Alpha Partner, Kristian Anderson facilitates a conversation between Lindsay Tjepkema (CEO, Casted), Holly Enneking (VP Marketing, Lev), Devin Bramhill (CEO, Animalz), and Jonathan Gandolf (CEO, The Juice) about how we can push B2B marketing forward.  Join The...

Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit). 0:00 Intro 1:05 Conversation with Sangram 3:10 Growing on LinkedIn 4:3...

On this episode, Brett reflects on the series of events that led him to define a “Modern Day Marketer.” The Modern Day Marketer is adaptable, a catalyst for change, challenges the status quo and fixation on metrics, and creates content with value. Brett is excited to connect with more modern-day marketers through the podcast and hear their perspectives on the industry. 0:00 Intro 4:50 Talk to cust...

Sarah Greesonbach is the Founder of B2B Writing Institute, a practical hub of knowledge about B2B writing. Having fallen into the most profitable and stable writing niche, Sarah is now helping other freelance writers hone in their skills in the B2B marketing space. Brett and Sarah discuss writing as an art form, being mindful of the audience, reaching executives, and providing real value for real...

CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community. 0:00 Intro 1:00 Con...

Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved. 0:00 Intro 0:50 Conversation with Chelsea 1:40 Background in writin...

Kate VanLue, Director of Sales at The Juice, has been overloaded with calls since their launch. She shares some of the commonalities of these conversations with marketers and the rewarding lightbulb moments. With so much going on, The Juice is hiring to grow the sales team. 0:00 Intro 1:00 Conversation with Kate 3:00 Friendly approach to sales 5:00 Commonalities of conversations 10:20 Researching...

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer...