The Content Cocktail Hour

This week, Brett and Jonathan discuss a video and blog from Alyce titled “How to Build a B2B Brand that Stands Out,” a conversation between Dave Gerhardt and Pete Lorenco. Jonathan asks Brett what he’s done at The Juice to make them stand out. It’s an exciting time as they launch the Creator Pages, build on momentum, and grow the modern-day marketer community. 0:00 Intro 1:09 Conversation with JG...

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo.  0:00 Intro  0:45 Conversat...

The “Creator Pages” is launching Wednesday, making it a busy week at The Juice. Brett and Jonathan make some time to discuss the importance of market research and an article by Louis Grenier titled “How to do market research in 4 steps: a lean approach to marketing research.” Jonathan reflects on the one hundred interviews he conducted with marketers when he first started The Juice. Market researc...

Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan’s stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketer...

Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled “Know you hand-raisers: why marketing to your user base isn’t working anymore.” What is hand-raiser and what makes someone raise their hand? Why aren’t users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these...

Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of “The Follow-Up Question” podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more.  0:00 Intro  1:01 Conversation...

Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophie...

Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. 0:00 Intro 0:58 Conversation 4:00...

Brett and Jonathan discuss an article titled “How Advanced Analytics Changed My Career” by Camela Thompson, Director of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain....

Melissa Meredith is the owner of Content Creative, a full-service marketing, branding, and content agency that’s with you from strategy to execution. On this episode, Brett and Melissa discuss what is means to have a hospitality mindset in marketing. She also explains the benefits of being both authoritative and vulnerable with content. 0:00 Intro 0:51 Conversation with Melissa 4:05 Content Creati...

Brett and Jonathan break down and discuss a recorded conversation between Jimmy Daly of Superpath and Ross Simmonds of Foundation titled “What Will Content Distribution Look Like in 2022?” The team at The Juice is thinking critically about content distribution. In the future, marketing teams could have dedicated content distributors. 0:00 Intro 1:16 Conversation with JG 6:56 Main themes of convers...

Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing.  0:00 Intro  1:21 Conversation with Nemanja  6:40 Consistent content that...

Brett and Jonathan dedicated an episode to discuss Jason Bradwell’s latest newsletter article, Why MQL’s Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn’t have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked...

Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills t...

 Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. 0:00 Intro 2:32 Finding podcast guests 6:00 Jason Bradwell 8:10 Collaboration 8:50 Mistakes when creating marketing strategies 12:30 Camela Thompson at CaliberMind 14:56 De...

Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer.  0:00 Intro  1:16 Conversation wi...

Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did by focusing on progress over perfection.  0:00 Int...

Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reaches the right audience. 0:00 Intro 1:00 Conversatio...

A new year, a new podcast name! Welcome to the Modern Day Marketer podcast. Your host, Brett McGrath, is excited as ever for another year to pick the brains of Modern Day Marketers. The Juice had a momentous first year and the podcast provided many benefits and connections along the way. In this episode Brett explains the reason for the change and discusses what is ahead for the show. 0:00 Intro ...

On the last episode of 2021, Jonathan and Brett discuss the number one trait of the modern-day marketer, putting the audience first. Gone are the days of the me-centered marketers that are blinded by hitting their KPI goals. It’s critical to build trust with your audience, truly understand their needs, and make it easy and accessible for them to come to you when they’re ready. The Juice wishes you...

Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth.  0:00 Intro  0:51 Conversation with M...

Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly. 0:00 Intro 0:54 Conversation with JG 3:30 Role of CEO 5:42 “We need...

Meisha Bochicchio is a Content Marketing Manager at Wistia, a video marketing platform that makes it easy for businesses to find, engage, and grow their audience. Meisha shares what it’s like operating within a high-functioning content team, how they effectively communicate internally, and ways the teams have aligned to create relevant content.  0:00 Intro  1:08 Conversation with Meisha  4:13 Wist...

Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same.  0:00 Intro  1:18 Conver...

Matthew Desrosiers is the newly hired Director of Content Marketing at Uberflip, a content experience platform that empowers marketing and sales teams to make relevant and engaging content. Matthew says the link between journalism and B2B marketing is natural curiosity. You don’t need to be an expert in a subject to write about or market it. Brett and Matthew discuss the steps in evaluating conten...