The Content 10x Podcast

What’s holding you back from creating video content? Are you nervous about being in front of the camera? Or worried that you don’t have anything to say? Video content is the best type of content for establishing an immediate connection with your audience. It builds trust better than any other content type, and it’s fantastic for repurposing too. But there’s no doubt that it’s an intimidating mediu...

Do you create content to grow your business or to grow your competitors' businesses? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential customers straight into the arms of your competitors. Your content might be great at raising awareness, but it might not be so good at getting those potential custo...

How do you overcome obstacles when you embark on big content projects? Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at the start but when things start to go wrong, it can be difficult not to lose sight of your goal. After celebrating the first anniversary of my book’s publication, I started thinking about what a journey wr...

It’s the third anniversary episode of the Content 10x podcast! I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journey, and I am still amazed at how many doors the podcast has opened for me and continues to open for my business… Big thank you to everyone who listens in, I really appreciate you! On this anniversary, I'...

Do you want your content to attract as many people as possible to want to work with you? You may be thinking, “yes, that sounds perfect!” But your answer should be, “no.” Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients. Wouldn’t it be great if your content saved you precious t...

Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start? It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated bef...

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found? Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lo...

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content. It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good. Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly,...

“What is the one best type of content to repurpose?” I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for...

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing… I think that has something to do with the associations many of us have with the word ‘influencer’. The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal...

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation. You might not get the millions of views and worldwide trending status that these two get (although you never know!), but tha...

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has. Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade. When Mark agreed to join me on The Content 10x Podcast...

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic. Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to. We’re not machines – we do our due diligence and need social proof before we...

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI. But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid. AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the f...

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long. That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves. Every platfo...

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely… Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal prac...

Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services.  Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands! I’ve explained more about why sharing your sto...

If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all. But what does a great LinkedIn profile look like? I wanted to ask someone who really knows what they’re talking about, so I invited LinkedIn consultant, trainer, and speaker Louise Brogan onto the podcast to get some answers. You won’t be disappoint...

Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry. In my experience (and the experience of many Content 10x clients), video interviews are one of the most effective tools for achieving that goal. If you’re planning on sharing videos on LinkedIn, interviews are a must-have part of your strategy and plan....

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn. If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal. And guess what? There has never been a better time to get started, thanks to a unique set of circumstances. I...

Instagram carousels are an underappreciated asset on Instagram – and they’re incredibly powerful at driving engagement. If you’re repurposing your content, you’d be crazy not to be repurposing it into Instagram carousels… but how do you do it? What do great carousels look like? And what are some ways you can get started? I’ve answered all of those questions (and more!) in this episode of the podca...

Mark Wright is the founder and owner of one of the UK’s fastest growing digital marketing agencies, Climb Online. It’s just one in a long list of successful businesses he has launched and been involved with in a career that’s taken in twists, turns, and TV appearances! Yes, Mark was the winner of The Apprentice UK in 2014. He joined me on this episode of The Content 10x Podcast to explain why he t...

Some people think TV has had its day, but I think some shows are leading the way in creating amazing digital content through repurposing. In fact, it was watching a clip from The Late, Late Show with James Corden that inspired this episode. Listen in to learn how you can take inspiration from some of the biggest TV shows to create incredible segments in your content that will make repurposing easy...

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world? Speaking is one of the hardest-hit industries by the pandemic, but some shining lights from the profession are doing an amazing job of adapting to the new normal. One of the best examples of this is Erin Kin...

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on. Listen in to learn how your customer journey can be designed just like a 7 course meal and...