The Content 10x Podcast

If you think repurposing content is limited to the online world only…think again. We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possibilities that exist outside of the web. There could be plenty of digital to physical repurposing opportunities waiting for your content in the “real” world. Nicola Semple is one content creator who saw o...

How can you create content that your audience is guaranteed to engage with? Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In this podcast episode, I share how you can validate your idea before creating the content – saving you time, effort, and helping you give your audience exactly what they want. Find out: Why you should av...

Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights? Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consu...

How do successful content creators get where they are? And what can you learn from their journey? It’s easy to think that people who find great success through their content do so by way of either sheer luck, or blood, sweat and tears. But, if you look closely, you’ll start to see some common themes that you can apply to your own content journey. In this episode of our It Started with Content case...

How realistic are your expectations when it comes to your content? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot! While it’s good to be ambitious, you’re never going to get to this stage without putting in A LOT of hard work and solid investment. I often see people underinvesting i...

Does your content attract people or repel them? I’ll tell you a secret ­– it should do both! Content certainly provides a way for others to get to know, like and trust you. But it can also help people decide that they don’t like you. And this is OK. In fact, it’s a good thing. In this episode, I explore how content is a powerful tool for weeding out people whose personalities clash with your own a...

Picture this...you’ve created some great long-form content, repurposed it into bite-size content, and shared it on social media… now what? That doesn’t have to be the end of your content’s journey. In fact, if your content performs well, it should be just the start! In this episode, I’m sharing why you should revisit your best-performing pieces of content and how you can store them for unlimited r...

Can blogging still make a big impact in 2021…? Some are throwing out the more traditional content marketing strategy of blogging in favor of creating visual, video, or audio content…could this approach be completely wrong? In this "It Started With Content" case study episode, I share 3 compelling stories of people whose wildly successful businesses all started with one content type ­– a blog. List...

What type of content gets the best repurposing ROI? One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable, and can build a rapport with your audience like no other…livestream video. But don’t take my word for it! TechSmith, one of our incredible clients at Content 10x, has seen firsthand how powerful repurp...

How can a thought leadership content strategy help you stand out from your competition? In this connected world that we live in, there’s one way to make sure people pay attention to you – creating content. If you want to be seen as an authority and a trusted industry leader, thought leadership content can help you achieve this. It takes guts to put yourself out there, so you might want to know if...

Are there any repurposing opportunities on Clubhouse? This is a question I’ve been asked a lot recently. Clubhouse has taken off in 2021 with people desperate to get an invite into the exclusive (for now) audio-only platform. It presents some really unique content opportunities, but many don’t yet understand how to make the most of them. In this episode, I share my thoughts on how to connect Clubh...

How can you give your content another chance at success? You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between. Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears. In this episode, pa...

What’s more crucial to a winning content strategy – quantity or quality? Now, it’s obvious that good-quality content is a must for any creator, but I’m not alone in believing that consistency really is also really key to building your audience and growing your business. James Schramko believes that consistency is a key factor to his business success. His consistent content approach has generated n...

How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But if you have no strategy at all, or if your approach is to create content when you’re inspired, then it’s a bit like throwing your content against the wall and hoping it sticks… The three keys to a succe...

How could your podcast reach more people? If you’re a podcaster, video creator, or any kind of content creator, you want your message to reach as much of your ideal audience as possible. By limiting the platforms that you post on, are you unintentionally limiting your content’s reach? I’m seeing more and more people repurposing their podcasts onto one of the biggest media platforms (if not THE big...

What’s the secret to Joe Wicks’ success? Hard work, dedication, passion, purpose and creating good content consistently. Reportedly the highest paid person in the fitness industry, Joe Wicks started right where most businesses and brands do – with no followers, very little work, and scrambling around to get clients. But ten years later, he’s a household name, author, podcaster, CEO of a hugely suc...

How can creating content build a personal brand? If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand. A strong personal brand can position you as a thought leader in your industry. But how can content attract the right people to your business, and crucially, get them to become customers? Chris Ducker is no stranger to build...

How will content marketing change in 2021? A lot of unexpected things happened in 2020…and they impacted content marketing significantly. We saw an overwhelming number of livestreams, TikTok takeover, and more businesses began connecting with their customers through social media than ever before. But how are these changes and trends going to affect content marketing in 2021? Listen to this episode...

How many content repurposing tips can you learn from TV talk shows? If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is… A LOT! TV talk shows have given me a lot of repurposing inspiration and they’re a really fun topic to talk about. Most people have a favorite show, favorite host, or even a favorite segment that they just have to watch as soon as it’s on YouTu...

How has your content repurposing strategy changed in the last 12 months? This year I’ve had some incredible guests on my podcast and between us we’ve shared our thoughts, tips, and advice on repurposing every type of content for all kinds of platforms! I’m rounding up some of the absolute best content repurposing tips and advice from four incredible podcast guests in this episode. Believe me, it w...

In this “best of” Content 10x podcast episode, I revisit some of my favorite podcast episodes from 2020, talking all about video repurposing. I’ve loved creating, sharing, and repurposing videos this year. It’s been a great way to engage with my audience and provide podcast-quality content on a new platform! I’ve been fortunate to have some fantastic guests on the show who are passionate about cre...

For this special “best of” episode of the Content 10x podcast, we revisit some of the LinkedIn podcasts episodes we recorded in 2020. LinkedIn has been a real focus for us in 2020, so it wasn’t hard to find lots of golden nuggets to share with you again...in fact the hardest part was deciding what to share from a list of so many. As well as sharing my tips and advice on LinkedIn, I also share the...

How invested are you in your content strategy…really? Do you consistently create and publish content? Or do you find other parts of your business need your attention? Maybe you’re a bit unsure about the quality of your content so you find it hard to create content, let alone hit the publish button! Unfortunately, growing your business with content doesn’t happen overnight. It requires a lot of con...

Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social media by viral storm… That’s right – memes. Now, I know you’re thinking, “memes don’t suit my brand’s voice!” and I totally get it! I was apprehensive at first too, but then I realized that there are so ma...

How can carousel posts maximize your engagement on LinkedIn? You might have noticed that social media posts with photos and videos get more engagement. In fact, studies have shown that, on average, Facebook posts with images see 2.3x more engagement, and Tweets with images receive 150% more retweets! More and more people on LinkedIn are sharing posts with images and videos to increase their engage...