The Content 10x Podcast

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website?  Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities? Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B...

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions. In this episode, I share the repurposing strategy that drills down i...

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer. But when you’ve created and published a brilliant season of content – now what? You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air. In this episode, I shar...

12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series. In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more. Hit play to hear the most vital takeaways from these content hero jou...

How do you create high-quality content week after week for 9+ years? As our incredible friend and client Jay Baer reaches 500 episodes of his podcast, Social Pros, I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content. Jay is a profound figure in the content marketing industry. He’s a leading podcaster, author, and speaker...

Is the best way to repurpose content transforming long-form pieces into shorter content? Or is there another way? The fantastic thing about content repurposing is that there’s no ONE way to repurpose your content. If there’s potential for your content to become something else, then go ahead and create it! In this episode, I share how to shift your content repurposing mindset to uncover a new realm...

Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it. Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little d...

How did micro-magic trick content conjure up worldwide video success? At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator. The video illusionist has taken the social media video game to an entirely new level and, at the...

A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental is social media? I invited personal branding expert, Ash Jones, onto the show to find out. Ash is...

When you’re sitting on a mountain of content…what do you do with it? In this special, celebratory 200 th episode of The Content 10x Podcast, I’m going behind the scenes once more and sharing what I plan to do with all this content. Tune in to hear what my next steps are for those 200 weeks of podcast episodes and repurposed content, and find out how I’m going to keep all that content relevant, in...

How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if yo...

Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? Historically, it’s been a real challenge to repurpose content to Twitter. If you create long-form content, it can take a lot of creativity to repurpose it into bite-size (or should I say crumb-size) pieces of content that fit the character limit. However, threads give you much more flexib...

It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched, nobody quite realized its true potential. Tim Schmoyer, however, was determined to work it out. In this episode of our  It Started with Content  case study series, I share Tim’s story. Spoiler alert: Tim pioneered YouTube video as we know...

Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more than 25 years of sales experience under her belt, has written three s...

Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. You could be pouring your energy into content that just doesn’t perform the way it used to or resonate with your audience anymore. Plus, you could be missing out on content opportunities that have much greater potential! In this episode, I’m sharing the three ways you...

If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides. Instagram Guides are incredibly powerful for building credibility, showing expertise, and extending the life of your Instagram content. Plus, if you’re already creating content for Instagram, all it takes is 5 simple steps to repurpose that content into a Guide. In thi...

What ingredients do you need to turn a passion project into a hugely successful brand and business? A cup of great content… Two cups of repurposing… And your own secret sauce! Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the conte...

Your product or service solves a problem that your audience has – but they may not know it yet. If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them? In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clie...

How do you tell people about your business, product, or service in your content without sounding too salesy? Providing helpful content is key to building an audience. But if people don’t know what you do or what you sell, is creating content really a marketing strategy – or just a hobby? The key is to balance helping your audience while directing them to your product and/or service. It’s tricky, b...

When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck with me and shaped my journey. So, I’m taking this opportunity to share just some of the most important lessons. Hopefully, these will be helpful to you, whether you’re just starting out with your business,...

Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it. In fact, many businesses and brands started their content journeys on Twitter. After all, it’s a platform like no other for potential audience reach. Dominic McGregor, Co-Founder of Social Chain, and Rob Temple, author of Very British Problems, both found success through t...

Writing is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets. So picking up a few tips and tricks about how to write better content can go a really, really long way. In this podcast episode, I speak to one of the best writing coaches in th...

Have you ever been shocked at the price of creative work? In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content. Content that grows a brand, drives results, and requires years of expert...

Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is! Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself. So, I...

How can creating just one type of content grow a business empire? Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few realize the power of honing your skills so acutely that you can build an entire business on the back of it. In this episode of the It Started with Content case study series, I reveal how Marie Forleo’s sing...