The Content 10x Podcast

Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live! Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a...

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience. PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure. Lisa specializes in helping people get in front of wider audiences and shared some of the...

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and… So, the million-dollar questions all marketers want to know is: when is the best time to post content? This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportu...

Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms? In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success...

‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?   Repurposing it into a tutorial video. In this episode, I share the step-by-step process for repurposing your blog posts into value-packed tutorial videos, and how businesses and thought-leaders use how-to content to get a...

A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Co...

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot). Growing your email list is worth your time. But it still takes time, that’s the thing. With many priorities, how do you develop email lead gen campaigns in the most effective way? The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email...

Social media visuals can boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process? In this episode, I share how to repurpose your content into social media graphics that communicate your brand person...

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts. So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years. If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into...

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets… When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder. Metadata’s Head of Brand & Pro...

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered? In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to...

Could your long-form videos become awesome social media videos? It might sound like a stretch, but with some repurposing magic, your videos could have the potential to soar on social media. Social media is a landscape that’s always changing, and no format is more fluctuant than video. In this episode, I revisit my recommendations and advice for repurposing your videos to social media platforms. He...

How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the e...

Whether you create podcasts, videos, blogs, social media posts…your content is fighting for your audience’s attention. So how do you win the battle? Matt Deegan, Creative Director at Folder Media, joins me in this episode to share his multi-platform content approach developed from years of experience in the media industry. We discuss how to align content with your audience to capture them at the r...

If you have a blog and you’re thinking about starting a podcast, or you want to unearth more content ideas for an existing podcast, this episode is for you. You have high-quality, well-researched, and value-packed blog posts sitting on your website. This makes them the perfect framework for creating an engaging podcast episode, with minimal additional work! In this episode I share the end-to-end p...

Is it time to give your content strategy a shake-up? Iterating your current content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of. In this episode, I share how we found out what our audience wanted and the content changes we’re putting in place in response. It’s a behind-the-scenes look at the hows and whys to our lat...

I’m back with my annual content marketing and repurposing predictions, where I take a look into my crystal ball and share what changes I think are going to be big in the next 12 months. With so much uncertainty, it feels like almost anything could happen in the year ahead. But after keeping a very close eye on emerging and developing trends in the B2B content marketing space, I’m confident that we...

It’s that time of the year again! I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers’ Joanna Wiebe, SparkToro’s Rand Fishkin and the one and only Jay Baer. Whether you’ve missed the episodes the first time around or want a refre...

2021 has been a year like no other. While many are looking forward to the year to come, 2021 has been a game-changer for online experiences. I’m talking about the increase of digital content we created and consumed, the rise (and fall) of Clubhouse, Twitter’s new features (will they stay or will they go)…it’s been full of surprises. Join me on this episode of The Content 10x Podcast, as I recap so...

Is your content strategy letting you down? Are you struggling to reach your audience? Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing. In this episode, I spoke to our client, Linode’s Senior Director of Marketing, R...

Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content? In this episode, I share my thoughts on automating parts of your content marketing process. I discu...

What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically? Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience. In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are righ...

Are you thinking like a thought leader? Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightforward, right? It is if you have the right mindset ­­– and are willing to put in the work. I invited Jason Van Orden, the business and marketing strategist for expert influencers, onto this episode to sha...

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition? Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and...

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first. Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives...