The Content 10x Podcast

As content marketers, we want our content to be next-level-stop-scrolling amazing. It has to be to cut through the noise. But when we’re stuck in a busy cycle of creating and repurposing content on a daily, weekly or monthly basis it’s hard to maintain the high standards we need – and when the core content is average, the repurposed content comes out as equally average. In this week’s episode, Amy...

An engaged, thriving community is the dream of every content marketer. But how do you use your content to build one? Our podcast guest is award-winning podcaster and presenter coach, Kate Cocker, whose podcast, Everyday Positivity, won the Best Daily Podcast at the British Podcast Awards. It delivers a short, powerful daily snippet that really resonates with the listenership and has blossomed into...

Have you heard of scorecard marketing? A scorecard is a questionnaire/quiz but instead of just collecting answers it immediately responds with a personalized report. It’s a valuable lead magnet for you, and your audience gets so much value from it too. The good news is, scorecard marketing and content repurposing go hand in hand. In this episode discover everything you need to know about repurposi...

Does your team have a content repurposing mindset? While systems and processes are important when it comes to your content repurposing, so is having the right mindset. If you’re team aren’t approaching content creation with a content repurposing mindset, you could be missing out on a myriad of ways to maximize the content you have worked so hard on. In this episode, Amy focuses on what a content r...

Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too. Effective systems and processes help you achieve consistency, which is important for your audience and liked by algorithms – it also helps you manage your workflow. Plus, they can ensure you repeat successes and avoid repeati...

There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?” ‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to...

Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for LinkedIn specifically? In this episode, Alicia Henderson, a LinkedIn Video and Business Strategist, shares her top tips on how to create binge-worthy videos for LinkedIn. Find out: The ideal formats and lengths...

Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, there has been a huge rise in the significance of YouTube Shorts. So, how do these short videos differ from the others, and how can you utilize content repurposing to get noticed? In this episode, Amy looks a...

Have you considered creating an online course? Well, maybe now is the time! Global Market Insights claim the global e-learning market surpassed $315 billion in 2021. It’s a booming industry, the demand is still strong and there’s room for more! Good news! If you’re sitting on a mountain of content from across multiple platforms, you may be able to repurpose it into the basis of a great course. In...

White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads. In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it. Find out: What a white paper is (and isn’t!) Why a white paper is worth creating, i...

Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads. In this episode, guest Daniel Priestley shares his expertise on creating content to scale a business. Daniel is the author of Key Person of Influence and Oversubscribed, and co-founder of Dent Global and Score...

Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience, while helping to cement your reputation as an industry leader. In this episode, Amy shares three ways that you can take your blog posts, podcast episodes, videos and/or webinar content and extend it even f...

Have you considered adopting a video-first approach in your marketing? 87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015! Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content. But how does this translate into content marketing? And what are the benefits of taking a video-first app...

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges. Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continu...

Are you creating content for Pinterest? If not, why not? As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you? In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest. Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on ho...

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that? Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the...

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential? If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different t...

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  This is the case whether it’s a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content. In this episode, we discuss how to give your event content a new...

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too. In this episode, Christine MacKay, founder and CEO of Salamandra Animation Studios, shares her top tips on how marketers can use animation in innovative ways to add a new dimension to their content marketing. Christine outlines some the inventive ways...

Messing up your lines, kids interrupting, dogs barking, construction workers making a racket…all reasons to press ‘stop’ on your video or audio content and start over. But don’t scrap that screw-up! Could you repurpose your mishaps into new content? It’s useful to keep hold of your mistakes because they have some incredible repurposing potential. Listen to this episode to find out how you can repu...

Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it? In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI. Find out: The problem with a publish-f...

James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content. Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content. In this episode, we explain how to streamline your content creation and repurposing and gro...

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings. Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing...

TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups. The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely. More B2B brands than ever are finding out how TikTok can work for them and building a presence. L...

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators? In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing. Crea...