The Content 10x Podcast

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that.   In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics that came out of this highly-reputable in...

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team.   These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented in a way that addresses them as team...

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails.   By providing valuable and useful information that grabs attention, you can transform your outrea...

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content.   In this episode of the Con...

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build.    In this episode of the Content 10x Podcast, host Amy Woods takes a look at what constitutes u...

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content…   Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do y...

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!   Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact…   In this episo...

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns?  In this episode of the Content 10x podcast, our host Amy Woods talks to co-fou...

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment!   The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants just once!   So, there’s not...

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent?   In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose...

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when you reach your last slide and take a bow, it can b...

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely...

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this pl...

In the new year it’s good practice to review your content strategy.   There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing.  This year, we reviewed our content strategy and thi...

How do you prepare and conduct a really excellent expert interview?    To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker.   Sarah delivered a tal...

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…   And if you haven’t thought about it, perhaps you should!   The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to onli...

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content market...

Is the ultimate end goal of content repurposing to be everywhere?  Because if you’re everywhere, you will reach, connect with and convert more people…   The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.   There’s no doubt that you put loads of time and effort into your content. Therefore, you wan...

You can’t get around the fact that it’s tough out there for content creators and marketers.   It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.   So how do marketers navigate...

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive.   Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and need...

As a content marketer, you will know and understand the power of evergreen content. It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. It really is the gift that keeps on giving! In this episode Amy looks at how we define evergreen content and how it can make...

Creating and repurposing content is great, but it only really works if your audience finds your content helpful and want to come back to it over and over again. So, how do you find out exactly what they care about most, and what they really want solutions for? In this week’s episode, Amy breaks down eight ways that you can ask your audience exactly what they want to see more of from you and how to...

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. Robert is the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute, as well as being a best-selling author, keynote speaker, and one of the world's most recogn...

Every content marketer wants to produce relevant content that speaks straight to their ideal client and encourages lots of engagement. But how do you ensure those content ideas keep flowing? The truth is our ideal clients are providing hints about the content that would be most useful to them all the time. We just need to know where to dig for them. In this week’s episode, Amy reveals her top five...

It’s the Content 10x Podcast’s 5th birthday! The first episode went live on 19th October 2017 and it’s amazing to see how far it’s come, how many repurposing angles have been analyzed and dissected, and how much amazing support it has picked up along the way. In this episode, Amy shares five of the most important lessons learned about creating episodic content over the past five years and how thes...