The Content 10x Podcast

Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after. The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it. In this e...

Are your channel decisions rooted in strategy, or just habit? For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics? Before long, there’s a whole content operation built around platforms nobody consciously chose. In this episode, Amy W...

Is your messaging making you memorable, or just visible? You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks. Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are al...

Are you doing competitor analysis, or just keeping an eye on things? Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things. Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart. In this episode, which is p...

Is your content strategy built around your business goals, or just your content calendar? Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there. That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place. In this episode...

Do you commit random acts of content? We’re excited to launch a brand new seven-part series on B2B content strategy, and this first episode is all about getting back to basics and addressing what a content strategy is. Many B2B marketing teams are producing a lot of content, but when you ask why it exists, who it's for, or whether it's working, the answers aren't always clear. Host Amy Woods expla...

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it. Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations. In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B...

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there? Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand. In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Mee...

People trust people over one-size-fits-all messaging and logos. Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen. In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for em...

Each of your employees is a potential content marketing, brand-building, lead-generating goldmine. But to tap into this opportunity, you need to move away from using a one-size-fits-all strategy. In this episode of The Content 10x Podcast, host Amy Woods talks about why it’s important to give up some control, avoid using the same approach for everyone, and help employees show up online in a genuin...

When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment. This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and...

Trust has always been one of the hardest things to earn in B2B marketing. As content volumes have increased, that challenge has only grown. When buyers are surrounded by more posts, more articles, and more opinions than ever before, it becomes harder to know who to believe and who to ignore. In this episode of The Content 10x Podcast, Amy Woods talks through why people-led content is somethin...

In this first episode of 2026, Amy Woods makes the case for one word that should guide your B2B content decisions this year: intent. Because while AI has made it easier than ever to publish at speed, a volume-first approach often creates content that is lacking purpose and feels generic (and gets ignored). Amy explores why audiences show up with different mindsets on different platforms, why one-s...

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach. In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact ac...

After 8 years and 345 episodes, what does it really take to build a sustainable B2B podcast? In this milestone episode, co-hosts Amy Woods and Hayley Evans reflect on The Content 10x Podcast’s 8-year journey. Hayley asks Amy to share her 8 most important lessons learned from 8 years of consistent podcasting. Amy reveals how the podcast started with clear goals; to build authority, establish though...

We trust leaders for their authenticity, so what happens when their words are written by AI? In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders , and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you. Shortly after the conversati...

How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets? Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn. Ash sh...

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back? In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist. This time, Hayley interviews Amy to uncover the big themes that emerged around cont...

How are top B2B marketing teams structured? What are their secrets and what do they outsource? In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist. Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the b...

How are B2B marketing teams really using AI today? In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist . First up: AI. After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation,...

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization?  In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.  ...

The content landscape has fundamentally shifted.  Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages.  In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportunity.  Sophisticated B2B audiences...

Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it. In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Acc...

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference. In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel –...

Promotion doesn't stop once the webinar begins, and follow-up is just as important. In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get your webinar in front of the right people, keep th...