The Content 10x Podcast

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too. Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary...

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts. Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators.  Find out about: My t...

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up! Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media. Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000%...

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone. Nobody was or could have been prepared for this global crisis. Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’! Not only is Phil a bes...

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all: Know your audience, be engaging and creative, and good content is good content, no matter where it is shared. If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million...

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences. Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight. Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and soc...

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there? Well, she’s an amazing content creator for a start. But a great repurposing strategy has helped her stay front of mind for her audience and contributed to growing, and maintaining her dedicated following. So what does this member of YouTube royalty do to repurpose her videos for so...

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans. I think there’s one solution to both of those problems. A big repurposing project – going further than creating an audiogram from a podcast episode – will give you high-value, extensive assets that have staying power and...

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most. For some, finding new ways to monetize their services and content in the digital space might come naturally. For others, it might feel pretty alien. Not every business can pivot to digital content, but you’d be surprised at how many are able to....

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times. Hard times bring the best out of people and I’ve already heard news of countless good deeds worldwide, from communities coming together to help self-isolating neighbors to the beautiful singing echoing across Ita...

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. With the power of content repurposing, your speech can help you get that feeling more often. By turning photos and video footage of your talk into a set of powerful conten...

When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without thinking about it, we need to have spent some quality time with them first. The great news is that quality time is quality time – it doesn’t matter whether it’s in-person or through a screen… that’s where content repurposing comes into it. Content rep...

One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?” It’s understandable, right? After you’ve realized every piece of content you make can be repurposed into countless more pieces of content, the possibilities become overwhelming! I want to help you break that feeling of overwhelm and start repurposing your content so you can get more results from...

When I talk to people about repurposing their content on social media, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok. What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other times it’s because they don’t even know what it is! You might be sur...

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal. Oh, case studies – one of the most tired and testing marketing tools when used incorrectly. They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution. With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw...

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. Despite this, Facebook is still growing its userbase and earning more money. Talk about mixed messages! So, I wanted to speak to someone who underst...

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content repurposing but, if you take it one step at a time, it will be much easier to make content repurpo...

What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content. All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, a...

Your tweets might not be the first content you think of repurposing, but you might be missing out on book deals, TV shows, and newspaper columns… There’s no guarantee your Twitter account will get you any of that, but it is possible! Very British Problems is the perfect example of how a content repurposing mindset can produce incredible results – even with the shortest content imaginable. In this...

As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your content on Instagram. Instagram is the ideal social hub for repurposing content because you can share different forms of content across Instagram’s ‘four neighborhoods,’ – the main feed, IGTV, Stories, a...

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. At Content 10x we are always looking at what’s working and not working, what’s hot and not…regardless of the time of year. Listen in to hear my 8 predictions for 2020. Listen in to hear: Why I think video content is going to be such a focus in 2020 and the platforms I think will do...

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information and it can help, or hinder, our progress.  But have you ever hear...

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Of course, being a little obsessed with content repurposing, I couldn’t just write a book, convert it into an audiobook and leave it at that…not when I’m a podcaster.  So, in true Content 10x spirit, I decided to repurpos...

Writing a book is hard . No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book, they need to completely start from scratch…yet they are prolific content creators. You can save a lot...

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long form content TOGETHER into even bigger masterpieces?! Bonus if those big, master...