The Content 10x Podcast

Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging, even for the most prolific of content creators! A mistake that I see a lot of people make is that they share too much all at once, missing the op...

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, share your expertise and generate an income. But, how do you go about creating your own online course? Can you repurpose content in order to create a course? Can you repurpose your courses?! Thankfully, my...

How does a busy business owner and content creator launch a book when time is not on his side? The answer is simple. Repurposing! My guest this week is Mike Morrison from The Membership Guys. We discuss the ways in which he leveraged his content in different formats to produce 2 books.  How he repurposed his podcast into book content Using a 30-day email challenge as the starting point f...

Consistent messaging is key to growing any business and personal brand, and content repurposing can help. If you offer your customers a specific solution, you want to shout all about it. That’s why it’s so important that your message doesn’t get lost under a heap of scattergun content. Once you are clear on your message and the problem that you solve, your message must be consistent across multipl...

This week is a super exciting week for Content 10x and this podcast, because on the 23 rd October I officially launched my book Content 10x: More Content, Less Time, Maximum Results. Marketing a book can be incredibly time consuming. I’ve found it a real challenge as I’m also running a busy creative agency, traveling and speaking at events, and growing my team. But all the time that I’ve been crea...

Facebook ads can seem intimidating to many business owners. But it is such a powerful tool that you really shouldn’t ignore! Good news is that you can incorporate repurposing into your FB ads strategy. My guest this week, Zach Hesterberg, says that Facebook is THE most powerful advertising platform around.  Zach is a Facebook ads expert and he shared his knowledge and offered some great...

It’s the Content 10x Podcast’s 2 nd birthday. A big thanks to everyone who has listened and supported the show. Ever feel like you are constantly re-inventing the wheel in your marketing and struggling to come up with new content ideas to market your membership service or premium content? Well, there is a way to ensure you have a consistent pipeline of marketing material that can give you back con...

If you want to use one piece of content to repurpose into 10x the amount, video content is a great place to start. When you start with a video as your pillar content, you have exactly what you need to repurpose it into a host of other content. But what happens once you’ve created all of that content? How should you go about publishing it and how are you going to get as many eyes on your repurposed...

Did you know that you can repurpose your blog posts onto Quora? Quora is a minefield of questions waiting to be answered and an ideal place to demonstrate your expertise, build a following and of course, repurpose your blog posts! Repurposing your blog posts on Quora is a great way to put your content and your business/brand in front of the right people…people who want to learn from your expertise...

Do you want to learn how masterminds in the world of content marketing repurpose their content? Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast to discuss how he repurposes content from The Talk Triggers Show, and more, and he shares tips to help you repurpose your content like a true (social) pro! Jay has truly leveraged the power of repur...

It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went, my team and I have taken this huge milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 episodes! As we reach our 100th episode, it’s incredible to look back at ou...

Have you ever thought about repurposing content from your guest appearances? For example, you can feature your guest interview on your own podcast or video show, or repost your guest article elsewhere (perhaps reworded), share video footage of your talk on your social media…there are plenty of ways to make the most out of your hard work and have more quality content to share with your own audience...

Twitter is a fantastic platform to engage with people instantly, build connections and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the platform? I spoke to social media marketing expert Dan Knowlton all about Twitter - he shared his ex...

The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales message actually comes from our own happy customers. Once you have client testimonials you really want to make the most of them since you worked so hard and...

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow. These metrics help us to work out if people are actually consuming our content…in other words if they care and if they wil...

On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can repurpose social media content too, for example, your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in...

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'? If so, think again. You're about to hear an inspiring story of how we have worked with a great clien...

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August. I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to bas...

Have you tried using LinkedIn Live yet? Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live. But, is it all hype or will is succeed? And, how does it work? Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find...

Are you consistent with your content? Or, do you struggle to keep up?   If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all.  In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so...

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells . But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer?  Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that...

Did you know that IGTV is no longer a vertical video only platform?  If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions! Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal vi...

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming. In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka St...

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance.  In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know...

Delivering a TEDx Talk is a highly sought-after accolade for many speakers.  Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel!  On episode 86 of the podcast, I sat down with my good friend, Mar...