The Content 10x Podcast

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.   I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The...

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?  In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!!  This really insightful research study reveals lots of interesting insights about th...

Is there something you know you should be doing  more  of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.   On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposi...

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!   Great news! You don’t need to delete all of your bloopers, you can repurpose them!  In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context.  Discover:...

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?   Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any.  But, how can you use hashtags on Instagram to get the best results? &nbsp...

It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.   In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or...

2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn? Do want to find out what’s working and not working, and how to really rock on the platform? I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out: How to optimize your LinkedIn profile Exactly what...

Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page? We’ve all been there. Finding the right words and phrases is not easy.  Copywriting is not easy! The good news is that all of the time and effort that you...

Would you like to learn more about how to stay true to your brand when repurposing your content?   Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content.   Learn all about:  The importance of branding for business  Top tips for creati...

Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button? Also, do you take action to help ensure that your content will get found by search engines? When I was at Podfest...

There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform. Or, if you’re already creating lots of content on Facebook, how can you repurpose it? I had the pleasure of speaking with Liz Melville , a highly regarded Facebook ads and mar...

You’ve created some fantastic content, but that’s just the start. What use is great content if nobody knows about it? By using promotional tactics from the movie industry, you can create great awareness of your content and your audience will be chomping at the bit for its release. Tune in to this week’s episode to learn: Four ways to get your audience talking about the release of your content usin...

Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV? Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really...

Conferences, trade shows, workshops, seminars, networking events and so on puts your business in front of highly targeted leads. It’s also a great chance to forge business relationships and network with potential partners. But, in a sea of businesses with lots going on around you, how can you make sure that yours stand out? In this podcast episode, I share the repurposing considerations that we ha...

My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happened to be a publisher! We discuss the following: How you can repurpose a podcast into that winning book Why repurposing content created a ready-made audience The importance of knowing the right tools for t...

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog? Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content. On this episode of the podcast, I sha...

Did you know that over 43 million people in the US have a smart speaker? People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food and groceries, controlling household devices, flash briefings and so much more. Flash briefings are short, informative pieces of pre-recorded audio that last up to 10 minutes long. And, you can even cre...

When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book! In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of...

Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media.  There’s no doubt that video is a powerful way to grow your business. But are you leveraging video marketing for your business as much as you should? To help you answer that question, I’ve invited Jason Hsiao, the co-f...

Do you want to learn how to convert video to audio?  By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 converter app! In this episode, I share my top four tips on how to convert your video to audio. Tune in to learn: How to repurpose your video...

I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent. I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that...

In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve done and the experience I have in content marketing and lay down my 5 big predictions for 2019 that will help you maximise your efforts this year. Tune in to learn: The social media platforms to get involve...

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing - sharing specific tip, tricks and advice on how to repurpose your content and get the most value from your hard work and reach more people.  Thanks to each and every one of you for your continued support...

Would you like to learn how you can plan your content strategy for the whole year and have a content strategy that directly links to your business goals and endeavors? Join me and my special guest, Janet Murray, on the podcast to find out how you can plan a year of content with help from Janet’s 2019 Media Diary paired with a very simple step-by-step content planning process! Learn all about: Why...

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas? Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity. Whilst you’re searching for giveaway ideas, have you considered that you can repurpose your...