The Conference Room with Simon Lader

In this week’s episode, we welcome a coaching entrepreneur Jay Williams as he shares how to boost one’s motivation and be unstoppable in pursuit of the life & business you want. KEY TAKEAWAYS FROM THIS EPISODE: Realizing business is not that easy but using my grit, my determination, and try to make it work Discussing motivational maps – what it really is? NLP is the study of success in which p...

In this week’s episode, we welcome a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother, Christina Flach as she shares her accounts of accomplishment and gives motivation to other people. KEY TAKEAWAYS FROM THIS EPISODE: Getting a decent strategy - pay attention to individuals that have been in the business Using the available tools that can help your company Balancing life to...

In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business. KEY TAKEAWAYS FROM THIS EPISODE: Brand Strategy – what and how does it communicate to your business? Developing the design to make sure you’re in line with your core idea The connection between your target audience and...

In this week’s episode, we welcome LinkedIn and Social Selling expert Bill McCormick into The Conference Room to discuss the good, the bad, and the downright ineffective of selling on LinkedIn. In one of our most value-filled episodes, Bill walks us through an effective strategy for building relationships on LinkedIn, and what peach ice cream can tell you about your social selling strategy! KEY TA...

In this episode, we welcome David Levine , the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company who shares his journey from how a conversation with his wife led to him starting up a technology business, scaling it, and ultimately achieving a successful exit.  KEY TAKEAWAYS FROM THIS EPISODE: How to turn a problem - and the drive to solve...

In this episode, we welcome social media consultant, podcast host and Influencer Bari Mitzmann to one of our most value-packed episodes. Bari shares her passion for creating compelling stories and authentic content to help businesses scale their brands and their revenue.  KEY TAKEAWAYS FROM THIS EPISODE: Authenticity is all-important! Living your life on social media can build up a following, but...

In this episode, we welcome the amazing Amber Dancy , a Systems Strategist who helps business leaders maximize their efficiency by establishing repeatable processes and systems. It sounds complicated, but Amber makes it easy! KEY TAKEAWAYS FROM THIS EPISODE: The primary impact is getting the Visionary business owner back into their zone of genius  What symptoms to look for that suggest you ne...

In this episode, we welcome email marketing expert Bev Feldman , founder of email marketing consultancy Your Personal Tech Fairy, who explains the secret to great email marketing, and how to make sure all the pieces of your marketing stack work together seamlessly. KEY TAKEAWAYS FROM THIS EPISODE: Why - and how - to build an effective email marketing system that runs on autopilot Popping into your...

In this episode, we welcome Alina Nikishina ,   a business coach and mentor who helps early-stage entrepreneurs get organized to discuss the impact of business coaching. KEY TAKEAWAYS FROM THIS EPISODE: Zero-in on the key things you need to implement when starting a business Focus on your mindset and energy with money, no matter what stage of business you're in How you treat money matters. it...

In this episode, we welcome Courtney Johannesen , a corporate wellness provider mindset coach, and yoga teacher, as she shares the great impact of wellness on employees. KEY TAKEAWAYS FROM THIS EPISODE: The major return of investment of implementing wellness into the company Recommended exercises an employee can do in dealing with physical pains Quick breathing exercises THIS WEEK'S GUEST Courtney...

In this episode, we welcome Jennifer Sargeant , a business digital marketing expert and the creator of Freelance & Financial Freedom Blueprint to discuss how businesses of all sizes can scale their marketing through low-cost and simple online marketing techniques.  KEY TAKEAWAYS FROM THIS EPISODE: The three-step process to get more clients Once you get into a routine and you get into the...

In this episode, we welcome Pamela Maass , an Estate Planning attorney and host of the Working Mom's Podcast, as she shares how estate planning will protect your family should the worst happen. KEY TAKEAWAYS FROM THIS EPISODE: Estate planning is something you do in life. It's a plan for life. The most common misconception is that your spouse would automatically be in control of everything. The big...

THIS WEEK'S GUEST Heather Cox is the co-founder and President of Certify My Company, a leading certification consultancy that assists diverse businesses with all aspects of certification, and connects certified businesses with the corporations eager to do business with them. Heather educates corporations about diversity practices and collaborates with managers of supplier diversity programs to hel...

In this episode, we welcome back Lynn Power , an advertising agency CEO turned startup entrepreneur, as she shares how she went from the corporate world to starting her own brand from the ground up! KEY TAKEAWAYS FROM THIS EPISODE: The jump from the corporate world to your own business starts with a business you know all about. Starting a business means coming up with a product that can be a bette...

In this episode, commercial photographer turned motivational speaker and author J Haleem Washington shares his story and of building a business from the ground up to being an entrepreneur with 20 years of experience. He shares some strategies in creating partnerships and alliances to scale your business. KEY TAKEAWAYS FROM THIS EPISODE: Learn as much from your current job and nurture the relations...

In this episode, advertising agency CEO turned startup entrepreneur Lynn Power shares her story and experiences of building global brands including Gillette, AOL and L'Oreal, and how she has applied that knowledge to bootstrapping her own business, Masami. She shares some key strategies that anyone can apply when scaling their business with a zero marketing budget! KEY TAKEAWAYS FROM THIS EPISODE:...

In this episode, marketing and brand building expert Julie Seal-Gaustad shares her story and experiences from transitioning from her earlier teaching career to building her own marketing agency, and building brands for both startups and established companies. She shares some of the most important success-building techniques that businesses should follow as we emerge from the COVID-19 pandemic. KEY...

In this episode, broadcaster and real estate investor Jeffrey Holst discusses overcoming adversity with a simple philosophy - never have a bad day! He explains how he developed this life-path, and how it helped him through a cancer diagnosis and near-bankruptcy, and how a positive mindset can help navigate the most difficult of life's challenges.  KEY TAKEAWAYS FROM THIS EPISODE:   Posit...

In this episode, personal brand expert and recruiter Marina Byezhanova discusses growing up in Soviet-era Ukraine and how a move to Canada changed her life. She explains how to build a personal brand and the benefits that this will bring to your business, and as a special bonus, she and Simon discuss the good, the bad and the ugly of the recruitment industry!  KEY TAKEAWAYS FROM THIS EPISODE:...

In this episode, exhibition expert and CEO of Exhibition Mastery, Steve Lloyd, gives a masterclass on how companies can use exhibitions to build their brands and scale their lead generation, and some key mistakes to avoid.  KEY TAKEAWAYS FROM THIS EPISODE: Exhibitions need planning unless your intention is to waste money. Where else can you surround yourself with partners, customers and competitor...

Storytelling and the Oscars with Minna Taylor In this episode, the founder and Lead Facilitator of Energize Your Voice, Minna Taylor, talks about her journey from being an actress to helping companies define their brands, and how story-telling can play a vital part in a business's development. KEY TAKEAWAYS FROM THIS EPISODE: Embrace the unexpectedness of life. Storytelling is selling, and selling...

TODAY’S GUEST Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location independent businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications. For more information, or to get in touch with Blake, check out:  LinkedIn...

In this episode, twenty year Work from Home veteran and author of 'Out of the Office' Maya Middlemiss reveals the strategies to successful home-working, and provides provides actionable advice and new perspectives on moving from office-based to home-based working, and how this benefits individuals, communities, and wider society. Whether you are home-working yourself or employ homeworkers, Maya's...

In this episode, world-renowned business coach Tiffany Taylor talks about how she went from sleeping on a friend's yoga mat to coaching some of the world's most successful leaders. Her goal by 2025 is to empower 10 million people to reclaim their personal power, reach their goals and build their dream life through her coaching programs and services. KEY TAKEAWAYS FROM THIS EPISODE: Don’t just look...

The Conference Room Smashing the Glass Ceiling in a Male-Dominated World with Veena Jetti In this episode, the founder and CEO of Vive Funds, Veena Jetti talks about how from being a woman with immigrant parents who left their home country to live the American dream to smashing the glass ceiling in the real estate business. KEY TAKEAWAYS FROM THIS EPISODE: Always be grateful to your parents Being...