The Conference Room with Simon Lader

In this episode, Simon sits down with Karla Reffold , Chief Insights Officer at Surefire Cyber , where she transforms real-world cyber incident data into actionable business intelligence that helps organizations strengthen their cybersecurity posture. Drawing on her unique journey from founding one of the UK's first cybersecurity recruitment firms to leading cyber insights at Surefire Cyber, K...

In this episode, Simon sits down with Jeff Majka, Founder & CEO of Security Bulldog , an AI-driven cybersecurity intelligence platform designed to help organizations make faster, smarter security decisions. With more than 20 years of experience in cybersecurity marketing, enterprise technology, and go-to-market strategy, Jeff shares why traditional cybersecurity approaches are no longer enough...

In this episode, Simon sits down with Etinosa Agbonlahor, behavioral economist, CEO of Decision Alpha, and author of How to Talk to Your Parents About Money . Together, they explore why so many business owners struggle with pricing confidence, how behavioral economics influences customer decisions, and why the right pricing strategy can dramatically increase profitability without simply charging m...

In this episode of The Conference Room , Simon welcomes Joshua Jones , Founder and CEO of Crush Security , for an eye-opening conversation about the hidden flaws within today's cybersecurity partner ecosystem. Drawing on more than 20 years of industry experience, Joshua explains why many CISOs struggle to receive unbiased guidance when purchasing security technologies and how traditional resel...

In this episode of The Conference Room , Simon welcomes Calvin Corelli, founder and CEO of Simpler, entrepreneur, software engineer, and creator of the Mind Bug framework. Calvin shares how his journey from programming and entrepreneurship evolved into a deeper exploration of mindset, identity, and personal transformation. The conversation explores the challenges business owners face with fragment...

In this episode, Simon Lader sits down with Lori Asbury , a seasoned executive with over 25 years in brand strategy, operations, and consumer marketing. From shaping billion-dollar brands like HGTV, Fox, and CBS to leading her own agency through challenges like COVID, Lori shares actionable advice on strategic planning, authentic storytelling, balancing vision with execution, and scaling small bus...

In this inspiring episode, Anya Cheng shares her remarkable journey from a non-technical immigrant background to leading product and growth at giants like Facebook, eBay, Target, and McDonald's, and ultimately founding Taylor—an AI-driven menswear rental and styling service for busy professionals. Drawing from her experiences during the 2008 recession, Anya discusses overcoming job-hunting hur...

In this episode of The Conference Room, host Simon is joined by serial entrepreneur  Kasim Aslam.  Kasim shares his inspiring journey from humble beginnings in Albuquerque to building multiple seven and eight-figure businesses, including the top-ranked Google ad agency Solutions 8, which he sold in 2022. He discusses his entrepreneurial origin story, the challenges he faced, and how he cracked the...

In this insightful episode, Simon sits down with Luiz Rozo, a FIFA licensed football agent and director of Pro Elevate XIV, a global sports agency focused on elevating elite football talent from Latin America to international markets, especially the Middle East. Luis shares his personal journey from Colombia to becoming a football agent, the unique challenges and opportunities in Latin American fo...

Welcome to a special episode of The Conference Room , where we revisit some of the most insightful conversations from 2025. This episode features a dynamic panel of experts sharing their unique perspectives on business growth, innovation, marketing, and cybersecurity. Key Moments: Successful market entry requires thorough analysis of market fit, financial potential, and execution capability. The U...

In this episode of The Conference Room, host Simon Leader welcomes a panel of distinguished guests from diverse business backgrounds to discuss critical topics affecting entrepreneurs and business leaders in 2025. The conversation covers the evolving nature of recruitment, startup growth strategies, the impact of chronic stress and burnout, leveraging AI for business efficiency, leadership challen...

In this episode, Simon welcomes back Andre Lester, managing partner of MS3IT Business Solutions, to discuss the transformative power of AI in business development. With 18 years of experience in IT and cybersecurity, Andre shares insights on how AI can streamline operations, enhance customer engagement, and ultimately drive revenue. The conversation delves into practical applications of AI, includ...

In this episode of the Conference Room podcast, host Simon welcomes Andre Lassiter, the managing partner of MS3IT Business Solutions. With over 18 years of experience in IT and cybersecurity, Andre shares his journey from cybersecurity expert to AI specialist. He discusses how AI can transform repetitive business tasks into revenue-generating opportunities, emphasizing the importance of understand...

In this episode, we welcome Lisa Zawrotny, a productivity coach with a rich background as a caregiver, mother, and business owner. Lisa shares her journey from caregiving to coaching, emphasizing the importance of compassionate and sustainable productivity systems, especially for those managing ADHD or high-stress roles. We discuss the nuances of burnout versus overwhelm, the significance of self-...

In this episode of "The Conference Room," we welcome Tiffani Bibb, a leadership coach, speaker, and former Chief People and Culture Officer. With over 15 years of HR leadership experience, Tiffani specializes in helping mid-career women navigate significant life and career transitions. She shares her journey from HR to coaching, her insights on leadership and organizational culture, and her unique...

In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Evelina shares her insights on using AI tools effecti...

In this episode of The Conference Room, Simon Lader welcomes back Evelina Kagan for part three of their insightful conversation on copywriting. Evelina, a high-conversion copywriter, shares her expertise on crafting compelling sales pages that convert visitors into customers. She discusses the importance of understanding the difference between features and benefits, the structure of an effective s...

In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of ef...

In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation d...

In this episode of The Conference Room, Simon Lader sits down with Dan Rhodes, an accomplished executive in cybersecurity talent acquisition. With over two decades of experience in IT recruiting, Dan shares his journey from starting in customer service to leading executive search for high-growth security vendors. The conversation delves into the evolution of recruitment, the impact of technology,...

In this  episode Simon welcomes Dan Tocchini, a seasoned business consultant with over 35 years of experience in transforming leadership teams. Dan shares his journey from a family of entrepreneurs to becoming a sought-after consultant for companies like ESPN and nonprofits like Homeboy Industries. He discusses the challenges leaders face when trying to elevate their teams and the importance of co...

In this episode, Simon welcomes Christelle Biiga to discuss the benefits of podcast guesting and how it can serve as a powerful marketing tool for entrepreneurs. Christelle  shares her journey from starting her own pitching business to becoming a sought-after expert in podcast placements. Key Moments Helps entrepreneurs amplify visibility and establish credibility through podcast appearances. Bega...

In this episode of The Conference Room, Simon Lader welcomes Yichen Jin, co-founder of Fleak, a technology company transforming how enterprises manage complex data transformations. She shares her journey from studying industrial engineering at Stanford to co-founding Fleak after nearly a decade at Rocketship, a venture capital firm. Yichen Jin discusses her nine-year experience at Rocketship, a ve...

In this episode of the Conference Room, host Simon Lader welcomes Patrick Guay, a seasoned sales and leadership expert with over 20 years of experience in the technology sector. Patrick shares his journey from leading sales at various Israeli startups, culminating in his current role as Chief Revenue Officer at Stream Security. He discusses the challenges of building a go-to-market strategy for Is...

In this week's episode of The Conference Room, host Simon Lader sits down with Jeremy Vaughan, an entrepreneur, investor, and CEO of Start Left Security. Jeremy shares his journey from graduating from the University of North Florida to becoming a successful entrepreneur. He discusses the importance of taking risks, the challenges of startup life, and the mission behind Start Left Security. 00:00: ...