The Conference Room with Simon Lader

In this week’s episode, we welcome Bob Kruse , CEO of security automation startup RevelStoke into The Conference Room to discuss how he launched the company from scratch.  KEY TAKEAWAYS FROM THIS EPISODE:  The key characteristics of successful business owners The primary areas any would-be startup CRO needs to know before starting a business  Figuring out how to do to build a team o...

In this week’s episode, CEO and Business Startup expert Tammy Johnston came into The Conference Room and gave a masterclass on how to spot and eliminate the avoidable mistakes most businesses make and where to prioritize your efforts to ensure your business is successful.  KEY TAKEAWAYS FROM THIS EPISODE:  Typical problems that make business owners fail  Systems that can be implemen...

In this week’s episode, we welcome the Chief Executive Officer of NetAbstraction, Inc., Gordon Lawson to discuss his approach to business growth, sales leadership, hiring, and managing people both within and outside a sales structure. KEY TAKEAWAYS FROM THIS EPISODE: Key things to look for when hiring a sales team, How being a leader in the military can prepare you for leadership in the private se...

In this week’s episode, 29-year-old founder and CEO of Home Studio List, Hannah Pobar talks about how she bootstrapped her multimillion-dollar business from scratch, spending ZERO DOLLARS on advertising!  KEY TAKEAWAYS FROM THIS EPISODE:  Growing a seven-figure business without spending money on ads  The key lessons from bootstrapping a business  The key initiatives in marketin...

In this week’s episode, if your business attracts new clients through marketing, over the last 12 months, we've had some of the most incredible experts from all facets of online and offline marketing come into the conference room and this best off is the marketing special. For more information or to get in touch with the guests, and to listen for the full episodes, check out: Bari Mitzmann Full Po...

In this week’s episode, we have a very special episode where we'll be looking back at the very best of 2021. We've had an unbelievable first year of the podcast and welcome some extraordinary guests. All of them have given us the most amazing value, actionable tips, and guidance based on the lessons they've learned throughout their career. To listen for the full episodes and for more information o...

In this week’s episode, we welcome Chief Profitability Officer, Rocky Lalvani as he shares some key strategies to optimizing your business finances.  KEY TAKEAWAYS FROM THIS EPISODE:  How to design a profitable business  Dealing with unpredictability in how we plan our business  The most common problem every business owners experience.  What the role of a CPA should - and...

In this week’s episode, we welcome the CEO of Social Treats, Deasha Waddup as she talks about growing your business using Facebook groups.  KEY TAKEAWAYS FROM THIS EPISODE:  Generating clients through Facebook groups  The benefits of having a Facebook group  How to engage people in other groups without crossing the line or breaking the rules  Determining the right groups y...

In this week’s episode, we welcome a serial entrepreneur, Jason Oswald as he discusses business credit and how it can be improved.  KEY TAKEAWAYS FROM THIS EPISODE:  The four C’s that every business owner needs  How to achieve financial freedom  Building up a strong business  How to start building credit  Three tips to successfully build business credit  THIS WEE...

In this week’s episode, we welcome a marketing professor turned online entrepreneur, Dr. Destini Copp , as she discusses the keys to successfully launching your online business, the pitfalls, and the possibilities.  KEY TAKEAWAYS FROM THIS EPISODE:  How to launch an online business?  The key mistakes when starting a business and how to avoid them  How much time and resources sh...

In this week’s episode, we welcome CEO of Captivate.ai and serial entrepreneur, Justin Nassiri as he shares some awesome content hacks.  KEY TAKEAWAYS FROM THIS EPISODE:   Primary way curating a content  To stay top of mind with your audience  How easy can somebody produce meaningful content on a consistent basis  Three actionable tips to have a successful engagement on yo...

In this week’s episode, we welcome Marketing Strategist, Kristi Mitchell to talk about how data can inform your marketing activity.  KEY TAKEAWAYS FROM THIS EPISODE:  Why marketing is overwhelming  Navigating through the difficulties that comes with marketing  The role of data and analytics in marketing  Primary points to look for when connecting marketing to sales  T...

In this week’s episode, we welcome Business and Marketing Strategist, Vince Warnock as he shares some valuable insights into marketing for scaling businesses.  KEY TAKEAWAYS FROM THIS EPISODE:  What is Code Red?  How the brain works when it comes to decision-making.  Three tips when starting a marketing campaign.  The right approach to marketing is to build up a personal c...

In this week’s episode, we welcome an alternative finance expert, Michael Yasny as he explains the available options to utilize when growing or starting a business.  KEY TAKEAWAYS FROM THIS EPISODE:  What is alternative financing?  The difference between financing and money  The challenges before and after considering the alternative methods of financing  Tips when startin...

In this week’s episode, we welcome Sales Funnel Strategist and pioneer of the 'Fab Factor', Kylie Lang as she talks about building a sustainable online business that generates income.  KEY TAKEAWAYS FROM THIS EPISODE:  How Kylie became a sales funnel expert The ways to network without relying on social media Defining what a sales funnel really is How to make a killer lead magnet  TH...

In this week’s episode, we welcome an international communication and leadership speaker, Melanie Woods as she shares about dealing with the challenges of public speaking. KEY TAKEAWAYS FROM THIS EPISODE: The primary communication challenges mostly new business owners come up Overcoming impostor syndrome Dealing the feedbacks on social media content THIS WEEK'S GUEST Melanie Wood is an Internation...

In this week’s episode, we welcome co-founder of purple Knight marketing, Ely Delaney as he talks about discovering the tools, technology, and systems to automate their sales and to go from surviving to thriving in their industry. KEY TAKEAWAYS FROM THIS EPISODE: Working out from passion and networking to building up a company What are the hallmarks that clients desperately need? Primary steps tha...

In this week’s episode, we welcome the founder and CEO of B2B digital assistance, Patty Rogers as she shares more about automation, delegation, and how to scale the business. KEY TAKEAWAYS FROM THIS EPISODE: The importance of a CRM to store all your prospect’s data  Primary problems and advice when dealing with customers Steps to take when determining whether what or not to automate in your b...

In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she shares her journey on starting a podcast. KEY TAKEAWAYS FROM THIS EPISODE: Was having a teaching experience helpful in starting a podcast – does creating a podcast content the same as formulating a lesson plan The steps to launching a podcast – from being a newbie to having a fantastic number o...

In this week’s episode, we welcome the founder and CEO of HeatherP Solutions, Heather Polivka as she shares some ideas on how to make your business a more productive and more engaging place to work. KEY TAKEAWAYS FROM THIS EPISODE: Employee engagement - it's a key component of a productive business How to make employees feel more engaged with the business  The primary indications of an organi...

In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she talks about understanding the three philosophies and how they can be applied both to the personal and the professional. KEY TAKEAWAYS FROM THIS EPISODE: Accomplishing things in the simplest way possible would be much easier no matter how busy we are The “Three E’s Philosophy” – Essential, Enhan...

In this week’s episode, we welcome editorial coach Joanne Grant as she brings inspiration and motivates writers to achieve their goals. KEY TAKEAWAYS FROM THIS EPISODE: Getting someone like a gatekeeper can help your book to be published Finding the opportunity to develop your skill and doing what you love to do Making the easiest first manageable step towards the stage you want to take: if you've...

In this week’s episode, we welcome a passionate entrepreneur Dianne Caldwell as she shares that living your passion can have the satisfaction of living with reason and making every single day count. KEY TAKEAWAYS FROM THIS EPISODE: Each individual has a natural talent The key to being able to then channel where you want to work and what you want to do The flow profile test works for traditional bu...

In this week’s episode, we welcome a career transformation and mindset coach Paige Mitchell to discuss profession satisfaction methodologies that are intended to assist with getting clarity in your ideal job. KEY TAKEAWAYS FROM THIS EPISODE: The top five signs that you are burnout Coaching has a completely different approach Every business owner has their own story and process In what context posi...

In this week’s episode, we welcome executive coach Gordon Jenkins as he talks about making a real impact and difference both in their professional and personal journeys. KEY TAKEAWAYS FROM THIS EPISODE: Simply be your best. Considering development is unique - we construct the organization of things to come now. People are fascinated about what you do It's on their network and their people that tel...