The Channel Buzz

It's episode 34! I'm thrilled to have a conversation with Kent Richeson, a seasoned professional with over 20 years of experience in the ERP space for SMB customers. His extensive background includes ERP and ISV Sales and Pre-Sales Experience, making him a trusted voice in the industry. What burning questions did we tackle in this episode, ones that are likely on your mind too? Should I sell produ...

It's episode 33, and yes, it's just me. But don't worry, I have more guests lined up, so stay tuned. If you follow me on LinkedIn, you may have seen a poll asking if you would be interested in a course on Partner Marketing. Well, the majority said, YES! So, I thought why not create a podcast about what I was thinking, the outline, and what I would like to cover. So take a listen and let me know wh...

It's here! Episode 32! I got to chat with Suzanne Scanlan, Director of Marketing Operations and Digital Experience at ArcherPoint. We chatted about a book, Smart Brevity, by Jim VandeHei, Mike Allen, and Roy Schwartz. The topics we covered are: What is it? How can you incorporate it into your meetings, emails, presentations, and more? Have you read it? Let us know.

It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. ⁠Check it out⁠. What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow ⁠Bobby⁠ on LinkedIn. Follow ⁠me⁠ on LinkedIn.

It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. Check it out . What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow Bobby on LinkedIn. Follow me on LinkedIn.

Welcome to episode 30 of The ISV Society Podcast. Yes, it's just me this week. But don't worry I've more guests lined up for you. Marketing success as an ISV doesn't require a bottomless budget! In this podcast episode, I dive into these 3 practical tips: Free and freemium tools Repurposing content creatively Strategically engaging on social media As I mentioned on the Podcast. Check out Just Conn...

It's time for episode 29, and my guest is Ashley Spence, Marketing Manager at Klear Systems, Inc. What did we chat about: Focus for 2024 Coffee Chats Personalization/Personal Touch Not always about the numbers Trusted form of referral Follow Ashley on LinkedIn Follow ⁠⁠⁠⁠⁠me⁠⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ⁠ISV Guide to Grow Your Audience⁠⁠⁠⁠⁠ ⁠⁠⁠⁠2024 ⁠Event Calendar⁠ for ISVs⁠

It's episode 28, and my guest, Anne Sawyer, Executive Director of 90 Minds, Inc.  What did we chat about? Community engagement Aligning ISVs and Partners Direction of 90 Minds It's all about collaboration, helping each other, building relationships, and extending your reach. In the end, we all want to be part of a community, engage with others, and build our network. Learn more about ⁠90 M...

It's episode 27! My guest this week is none other than Asher Mathew, CEO of Partnership Leaders. What did we chat about? Partnerships - all the different types The direction of the ecosystem Why partnerships are important for ISVs Check out Partnership Leaders . Follow ⁠⁠⁠⁠ me⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ISV Guide to Grow Your Audience⁠⁠⁠⁠ ⁠⁠⁠⁠2024 Event Calendar for ISVs⁠

Welcome to episode 26! This week's guest is Jeremy Potoka, Founder and Principal Solutions Architect at Technology Leaders Company. What did we chat about? Discovery call best practices Demo best practices Product Marketing - why and the benefits Follow Jeremy on LinkedIn Learn more about their services: pre-sales demos product marketing Follow ⁠⁠⁠me⁠⁠⁠ on LinkedIn. Download these ISV assets:...

Welcome to the first episode of 2024! Yes, it's just me, but don't worry, I have a great lineup of guests, so stay tuned for that. Today, I'm talking about Partner Relationship Platforms. Key points are: The Partner Portal Advantage 4 Tips for Launching & Optimizing Your Partner Portal What to look for Exploring Platform Options While implementing a partner management platform may...

Hello everyone! Here's season 2 episode 23. I had the opportunity to chat with Amanda Sherry who is the Director of Marketing at Western Computer. What did we chat about? Community Summit and the process and behind the scenes of giving away a car LinkedIn Ads - tips and tricks 2024 Initiatives Follow Amanda on LinkedIn. Register for LinkedIn Ads workshop, https://www.channelmktgacademy.com/cla...

It's season 2, episode 24! The last one to wrap up 2023. Excited to have Feyzi Fatehi, CEO of Corent, as he answers these questions and more: Can you clarify the difference between the cloud and SaaS or Software as a Service? Have you ever wondered about SaaSOps as the Netflix for Software? Who can benefit from SaaSOps? Is there more to SaaS than just subscription models? Special complimentary...

Hello everyone! It's episode 22. My guest is Elif, CEO and Founder of Item by Item. What did we chat about? Some comments and takeaways from Community Summit. Upgrading from AX to D365 was a big topic What are the things that customers are struggling with when preparing for an upgrade? What are some opportunities, low hanging fruit as a company is considering an upgrade? If there were a few th...

Yes, Foy Mainor is back for episode 21. What did we chat about? The Acumatica ISV Program The different levels - did you know there are 3 What these levels entail To learn more and chat with Foy, feel free to schedule a call. Follow me on LinkedIn. Download the 2024 Event Calendar for ISVs.

Are you ready for season 2 episode 20? My guest is none other than Tim Rodman, Independent Acumatica Reporting Consultant. What did we chat about: His role and what he focuses on Insights on the partner and ISV ecosystem Acumatica Summit - yes we will both be there How has the ecosystem evolved over the years Check out Tim's resources below: Tim's Acumatica Podcast Acumatica Forums on AugF...

It's time for season 2, episode 19. My guest is none other than Jay McBain, speaker, author, and innovator in the IT industry as well as Chief Analyst of Channel Partners and Ecosystems at Canalys - which BTW means channel in Latin. What did I ask him: Why do we need to think about the channel globally? What are the 14 spheres of influence and where should we be visible and how often? What is...

It's Season 2, Episode 18! Today, I had the chance to chat with Khaled Nassra, Head of Marketing at Binary Stream, Co-Founder, Marketing Chair of Futures of Dynamics, and Podcast Host for The BizApps Springboard What did we chat about: How do you create a successful relationship with Microsoft as an ISV?  How do you motivate partners to resell your solutions? What are the biggest challenges wh...

We're bringing some episodes of What's the Buzz to The ISV Society Podcast. How exciting! Join me for Episode 18 as I chat with Matt St. John, Senior Sales Executive, from V-Technologies. We chatted about: Cloud Solutions – Always on the Latest Version - Imagine never worrying about outdated software again!  Reasons to Consider Upgrading Legacy ERPs - Is your legacy ERP system feeling a bi...

It's Episode 17 and I had the opportunity to chat with an Award-winning Keynote Speaker, Presenter, Winery Consultant, Author, Leader, as well as President of ITA. Who is this amazing woman? Geni Whitehouse. She wrote a book called How to Make a Boring Subject Interesting - 52 Ways Even a Nerd Can Be Heard So I thought why not share the following: Why you wrote the book ( the backstory) Why 52...

It's Season 2, episode 16! I had the opportunity to chat with someone I've known for a while and I had the privilege to work with in the past as one of my partners: Samantha Flynn, Hyperscaler Partner Marketing Manager at Dynatrace. What did we chat about? Topics: Content development The multifaceted approach How to maximize the value of content Tune in as we unpack the strategies for The...

It's episode 15 and I had the opportunity to speak with Sarah Scudder at SourceDay. Sarah Scudder is a self-proclaimed supply chain nerd. Sarah is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to get a dinner date with him for over three years. The struggle is real. She’s good at loading the dishwasher but can’t keep potted plants alive. Green is her favorite c...

It's episode 14 and I have Pam Misialek, Community Director, and Ryan Gonzales, Sr Director of Sales and BD, from Dynamics Communities. What did we talk about: The community and why it's so important Summit - breaking records Users getting the most of the Summit experience ISVs - still time to sponsor and be part of this major event It really all comes back to relationships and community....

Hello all! It's episode 13 and I'm excited to chat with Digital Marketing Expert and Marketing Automation Expert, Roland Chi, Marketing Manager at Technology Management Concepts. The topic is Showcasing our expertise through our people’s personal branding. Hear how Roland is improving key employees' LinkedIn presence through personal branding and creating videos (interviews) to answer...

Hello all! It's season 2, episode 12. This week's guest is Erica Hakonson, Principal and Founder of Maven Collective Marketing. Erica Hakonson is the Principal and Founder of Maven Collective Marketing, the multi-award-winning Microsoft Partner Marketing agency, as well as a recognized and awarded entrepreneur, woman-in-tech and business leader. Hakonson has been awarded Female Entrepreneu...