The Channel Buzz

Content fatigue is real—especially in B2B marketing. In this episode of Channel Up Your Marketing , I chat with Kara Martin , Senior Content Creator at Navient and founder of Content Marketing with Kara , to reveal the real secret to staying consistent with content (without losing your mind). From repurposing strategies to video marketing on a budget, Kara shares what’s working right now for B2B m...

In this bite-sized episode of Buzz 🐝 Bites , we dive into the best strategies for keeping your audience engaged after a webinar. If you’re simply sending a “Thanks for attending!” email and moving on… you’re leaving money on the table! In this episode, you’ll learn: ✅ The #1 mistake people make with webinar follow-ups ✅ How to segment your attendees for better engagement ✅ The exact emails &am...

In this episode of Channel Up Your Marketing, Amiee Keenan and Kate Coffey-Bacon discuss the challenges of building a brand, the importance of embracing the process over the outcome, and the significance of sharing struggles in the professional space. They delve into the concept of imposter syndrome, the necessity of consistency in branding, and how to reframe failure as a stepping stone to succes...

Buzz 🐝 Bites Episode 4, sharing actionable tips for conducting effective partner meetings. It's all about the importance of collaboration, setting clear agendas, and ensuring that both parties benefit from the partnership. 🔑 Key Takeaways: 🎯 Focus on What’s In It for Them Make the meeting about how you can succeed together, not just about your own goals. Share real examples of past wins and suc...

🚨 Big news! 🚨 My podcast has a new name! The ISV Society Podcast is now Channel Up Your Marketing 🎉 Why the change? Because this podcast is all about marketing for ISVs and VARs —helping you stand out, generate leads, and scale. The new name speaks directly to our mission! And what better way to kick off this rebrand than with an episode packed with email marketing insights from the amazing Mon...

You just wrapped up that big conference—now what? The real work begins after the event! In this episode of Buzz Bites , I’m sharing my best tips and tricks to ensure you make the most of your sponsorship investment. Learn how to follow up fast, repurpose event content, keep social media engagement alive, and analyze key metrics to optimize future events. Key Takeaways: ✅ Follow Up Fast: Reach out...

Welcome to the ISV Society Podcast! In this episode, we dive deep into the world of email marketing with Tyler Cook , an expert from Hypermedia Marketing who has sent over 500 million emails and helped businesses scale through effective email funnels, customer journeys, and deliverability strategies. 📩 What You'll Learn in This Episode: ✅ Inbox Placement & Deliverability – Why your emails ar...

Welcome to Buzz Bites , the quick and buzz-worthy segment of The ISV Society Podcast! I’m your host, Amiee Keenan, and in this bite-sized episode, we’re diving into one of the most critical elements of email marketing: subject lines. Whether you're crafting emails for webinars, newsletters, or promotions, your subject line is the key to getting your audience to open your message. In this episode,...

It's the first guest episode of 2025! In this episode of The ISV Society podcast, Amiee Keenan interviews Josh Cons from Notice Media, focusing on strategies for leveraging LinkedIn for personal branding and business growth. Josh shares insights on optimizing LinkedIn profiles, creating effective content, engaging with communities through commenting, and outreach strategies that foster genuine...

In the inaugural episode of the NEW Buzz Bites series, Amiee Keenan introduces a new format aimed at providing actionable marketing tips for ISVs and VARs. This episode focuses on three key strategies to enhance engagement on LinkedIn: utilizing polls, sharing stories, and commenting on posts. Amiee emphasizes the importance of these strategies in building relationships and boosting audience inter...

In this episode of the ISV Society podcast, I chat with David Marcotte, a communications and skills development specialist. We discuss the significance of soft skills in business, the importance of effective presentation and public speaking skills, and the impact of storytelling in business communication. David shares insights on mastering virtual communication and emphasizes the need for organiza...

You're listening to The ISV Society podcast and this is part 2 of my conversation with Stephanie McColly from Crestwood Associates. In this episode, we delve into the intricacies of using HubSpot as a marketing automation platform. We discuss the importance of maximizing resources, building scalable processes, and the challenges of licensing and implementation. Stephanie shares insights on utilizi...

In this episode of the ISV Society podcast, we have Stephanie McColly, Chief Marketing Officer and Integrator at Crestwood Associates, talking all about the importance of relationship building in the ERP industry, the future of GP, and Crestwood's commitment to supporting GP clients. Stephanie shares insights on preparing for the Acumatica Summit, strategies for effective follow-up post-summit, an...

In this episode of the ISV Society podcast, I got to chat with George B. Thomas, a HubSpot expert and owner of Sidekick Strategies. We discussed various topics including the differences between inbound and outbound marketing and practical HubSpot tips and tricks. George emphasizes the significance of a human-centric approach in marketing and the value of building relationships. He introduces his '...

Welcome back to the ISV Society Podcast! In this episode, I get to chat with Kristen Koenig, the Regional Vice President and General Manager of Video Meetings, Webinars, and Events at RingCentral. With over 15 years of experience in the events and marketing industry, Kristen shares her expertise on the evolution of virtual and hybrid events, content marketing trends, and the future of audience eng...

Yes, it's just me again. I'm so excited to chat with you today! In this episode, I discuss the concepts of personal branding and thought leadership, highlighting their differences and importance in the ERP space. There is a need for both to establish credibility and foster connections in niche industries. I'll share how you can effectively combine personal branding and thought leadersh...

It's season 2, episode 43! It's also just me this week. I discuss the importance of positioning oneself as a thought leader in the ERP space. I discuss actionable steps to enhance thought leadership, including leveraging podcasts, sharing unique insights, engaging in discussions, and creating valuable resources like webinars and guides. Key takeaways: Thought leadership is about being a trusted vo...

It's season2, episode 42 of The ISV Society Podcast. My guest is Joe Ambrose, the Practice Director of Expert Services at Panorama Consulting. Joe dives into key considerations such as the importance of aligning ERP systems with a company’s five-year plan, the impact of cloud and AI on ERP solutions, and strategies to mitigate risks during ERP projects. This episode is packed with valuable ins...

In episode 41 of The ISV Society Podcast, I chat with John Siefert, the driving force behind Dynamic Communities, to explore the evolution and future of tech communities. John shares the incredible journey of Dynamic Communities, which has grown from focusing on user groups to becoming a comprehensive platform supporting a diverse range of industries and technologies. Key Takeaways: From User Grou...

It's episode 40 of season 2! I got to chat with Wayne Schulz. He has been a consultant in the accounting software industry since 1996, specializing in Sage 100. He shares his expertise through a weekly Sage 100 email newsletter and an industry newsletter he co-publishes with Enterprise Software Podcast. He's also a founding member of The 90 Minds Group, a collaborative network of over 150...

It's time for season 2, episode 39! Dennis Easter from Algorithm shares the two golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships. Also, find out what his wish list is. Don't forget to follow us on LinkedIn. Follow Dennis Easter Follow Amiee Keenan

In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ.  Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights: The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance. Cha...

In this episode of the ISV Society podcast, Amiee Keenan interviews CJ Boguszewski, the Senior Vice President of Partner Programs and Strategy at Acumatica. We discussed topics such as ERP platforms, tech trends for the future, and cloud architecture. CJ explains how Acumatica's ERP platform is designed to accommodate innovation and allow for easy modification and personalization. We also talk...

It's time for season 2, episode 36. In this episode, I chat with Morgan Lacey from LightWork Software about the challenges and benefits of the performance management process. Performance management should be a continuous process focused on growth, not just an annual evaluation. The ISV Society podcast explores how to create a performance management system that fosters ongoing development and e...

It's Season 2, Episode 35 and we have Mira Razman, she calls herself the program committee secretary and makes sure this conference goes out without a hitch. The ISV Society is excited to be a media sponsor! What did we talk about? What is it Where is it Who's it for Interested in sponsoring? Here's what's left: 4 Silver Sponsors Tuesday's part - Rock Concert Enchanted evening for speakers Pinball...