The Business That Story Built

Thought Leader series finale - My Favorite Takeaways from Each Episode in this Series Thought Leadership Series This is a solo episode in which I get to share some of my favorite takeaways from each of the 11 episodes in this series. This series includes interviews with experts who discuss topics ranging from defining exactly what a thought leader is to how to develop stronger relationships and ma...

Instagram Marketing for Women Over 40 with Amy Studer Thought Leadership Series In today’s episode, I talk with Amy Studer, a social media manager and Instagram trainer for women over 40. Amy started her social media business at 50 years old and inspires and equips other women over 40 to stand out and grow their businesses with social media.  Today’s episode discusses how to shift mindsets th...

Be The Hero of Your Story Buckle up! Today I’m sharing my beef with something that’s commonly taught in brand storytelling - that you should be the guide, not the hero.  After years of studying storytelling, brand storytelling and otherwise, creating an online course that helps business owners share better brand stories, and working with clients to craft their brand stories, I have some thoug...

In today’s episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing.  Today’s episode discusses how to approach email marketing in your business, shift your mindset to make more money from...

Thought Leadership Series In today’s episode, we hear from our guest speaker Jody Fisher, an award-winning publicist with 20+ years of experience in New York City and national media markets. At Austin Williams, he leads the agency’s public relations practice. As a former New York City radio reporter, Jody brings a new room assignment that’s savvy to his work that seeks to make stories immediately...

Episode 38: Strengthen Your Mindset with Laura Terrell Thought Leadership Series Today’s guest, Laura Terrell, is an executive coach with more than 25 years of experience as a legal and business insider. Prior to coaching, she was a Special Assistant to the President at the White House, a senior level appointee at the U.S. Department of Justice, an equity partner in two large global law firms, and...

Grow Your Business on LinkedIn with Dr. Melissa Henault Thought Leadership Series In today’s episode, we hear from LinkedIn expert Dr. Melissa Henault. Melissa teaches entrepreneurs and small business owners how to leverage LinkedIn to attract ideal clients and business partners. She leads the Burn Out to All Out mastermind as well as the LinkedIn Method Academy.  Some top tips … When it come...

Become a Better Interviewer with Mike and Kim Barnes  Thought Leadership Series In today’s episode, we learn how to become a better interviewer from our guests Mike and Kim Barnes. If you remember from our last episode, they have a unique perspective after working on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years and Mike was an award-winning sportscaste...

Become a Better Interview Guest with Mike and Kim Barnes Thought Leadership Series Today’s special guests are Kim and Mike Barnes of Barnes Team Media. They bring a unique perspective as they both worked on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years, including more than a decade at KVUE in Austin. Mike was an award-winning sportscaster at KVUE for ov...

The Secrets to TikTok for Business In today’s episode we hear from Sam Vlasceanu, a TikTok coach teaching business owners to how to create engaging content that converts followers into paying customers. She shares how TikTok isn’t just for dancing teens, but can grab and hold the attention of your ideal prospects. Sam shares that to show up as a thought leader on TikTok, you want to keep your vide...

  We have a special guest joining today’s episode. Taylorr Payne is the CEO and co-founder of SpeakerFlow, a software and coaching company that helps professional speakers grow their businesses by providing them with the coaching and systems they need to stay focused on booking more speaking gigs. Taylorr shares with us two primary ways to grow thought leadership in the digital marketing worl...

Episode 32 Thought Leadership Series Podcast Guest Speaking Today’s episode shares a strategy that grows your thought leadership by consistently speaking as an expert in front of other audiences as a podcast guest speaker. This year I moved to an agency model to help clients get booked on podcasts as guest speakers because I found it’s an incredible way to grow your business. In this episode, I di...

In today’s episode, I break down the ingredients of a thought leader and how to become one. I like Thought Leadership Lab’s definition of a thought leader, “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate th...

Episode 30: The Role of Emotions in Business Decisions with Jessica Hottle What role should emotions have in your business? Should you rely on your emotions or push them away? It’s important to pay attention to your emotions to see what needs to be addressed, not to make the decision for you. It’s your response to your feelings that can lead you to bad places. Mindset is 99% of life. Honor your fe...

This episode helps relieve some of the anxiety that comes with setting the big business goals we often set at the start of the new year. I hope this helps you think through simplifying your approach to achieve more of the success you want.

I know how frustrating it is to work hard on content only to feel like it goes into a void. To create effective content that consistently converts, make sure you have clear buyer personas. This episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas,...

2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and strengthening. I give you some questions to help you r...

You are not your brand! In today's episode, I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with...

This interview with Kat Coroy, a London-based brander, designer, and Instagram course creator, discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business, creative ways businesses are meeting the needs of their customers now, working from home with kids, life lessons to instill in kids during this crisis. We also discuss how to grow...

Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces to any major goal you want to achieve.

Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? A...

So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his re...

This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.

This episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away from you.

Today's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get to find out. We dig into Ashley's past and begin connecting the dots into how certain events shaped her heart and mind to lead her to the work she does today. Most potential clients he...