The Business That Story Built

The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explor...

In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start im...

Is growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I share some distinct ways you can include storytelling into your channel branding.

Pinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by leveraging your brand story and your keywords. Do you need to include Pinterest marketing in your strategy?

With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts. Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.

Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen. It's shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them. Is this...

Want a great example of a company who built a hugely successful business based on their brand story? You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business. This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business. They understood the power of lever...

Do you waver on making decisions because you don't want to make the wrong decision? And what kind of negative ripple effects do you fear might happen from making the wrong decision when it comes to your business? Fact: paralysis by analysis or staying safe and not taking a risk is what people do most of the time. I have done this countless times. How will you really know if you're making the right...

Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients? Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.

Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself? What is holding you back? If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you. In today's episode, you'll learn: • what determines your brand (h...

If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.

It's easy to become so focused on the brand stories and messaging we share with others in our business that we often gloss over the stories we tell ourselves with our mindset. Today's episode reveals how to avoid a big potential wipeout in your business, so that you can strengthen your foundation while enjoying a richer life in the meantime.

How do you share your biggest wins and accomplishments without coming across as a show off? This episode shows you how to share your big, proud moments in a way that’s humble and meaningful for your audience.

Learn why it makes a difference for entrepreneurs and business leaders to connect with audiences through the nostalgia of going retro with stories.

Are you sabotaging the stories in your content marketing without realizing it? That may be the reason you don't have the connection with your audience that gets bigger results with your marketing. Find out what you might be doing and how to fix it to grow your business now.

Sharing vulnerably can feel scary but nothing else comes close to drawing in an audience like vulnerability. Many business owners resist because they fear damaging their credibility with prospective customers. There’s a right way and a wrong way to share vulnerably. Today’s episode teaches how to approach vulnerability to draw in your audience like a magnet.

There are several ways to tell your brand story. Many business owners stop sharing their brand story because they don't want to sound like a broken record. But since you have new followers all the time, it's important to share your brand story regularly to connect with new followers and prospective clients. Today's episode teaches how to share your brand story in a ton of different ways for differ...

The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.