The Business That Story Built

In this episode, I tackle one of the most common questions I’m asked: “Do I really need a personal brand?” Many professionals secretly hope the answer is no, but the truth is, if you’re leading a business, driving growth, or representing your organization publicly, the answer is absolutely yes. I explain who benefits most from building a personal brand and share the three key reasons it’s essentia...

In this episode, I examine Cracker Barrel’s rebrand disaster that dominated social media and the news last week. The company traded its nostalgic, country-store feel and iconic “Old Timer” logo for a modernized version that customers called bland, sterile, and soulless. The backlash was immediate and relentless: negative headlines, viral videos, and $143 million in lost market value. At first, Cra...

Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear. In this episode, I break down a messaging framework to communicate your message clearly and effectively. Timestamps: 00:00 Introduction: Why even experienced professionals struggle with marketing themselves 00:56 The high stakes of messaging—how the right words can win clients, funding, or even save a business 02:2...

Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources. A well-executed podcast builds trust with a highly engaged audience, attracts qualified lea...

In today’s episode, I speak with Patricia Lizarraga, managing partner at Hypatia Capital. She founded the Hypatia Women CEO ETF, the only investment fund dedicated to publicly traded companies led by women. After decades on Wall Street, she’s seen firsthand what separates high-performing leaders from those who struggle to scale. From funding pitfalls to marketing missteps to the power of bold deci...

In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns.  You’ll also hear actionable tips on how to be authentic in email...

How to grow your brand and business on LinkedIn without posting. find the right people get them to notice you initiate conversations that lead to discovery calls Timestamps: 00:00 Introduction: Why LinkedIn is critical for brand growth in B2B 01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers 03:09 Filtering for precision: Using specific s...

In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision.  Whether it’s tackling pain points, sharing behind-the-s...

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth. I also cover some great places and ways to share your brand stories to maximize their value.  Timestamps: 00:00 – I...

To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In today's episode, I’m joined by Jacque McCormack, a performance and ICF-certified executive coach and consultant with more than 15 years of experience.  Since the way we respond to situations not only impacts us but our teams, families, and those around us, we firs...

Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what master storytellers have done for centuries, I share how to make your personal brand stories memorable with your audience. I provide a step-by-step breakdown of how to craft compelling stories that resonate with audiences, the power of conflict, clarity,...

In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - strategies and mindsets you can cling to when emotions try to overwhelm you and derail your efforts and goals.  Whether you want to build your platform, create more videos and speak publicly, make a significant career pivot, or overcome leadership challe...

Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it’s crucial to go beyond just competence and pricing when presenting yourself to prospects. Timestamps:...

In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out in the media by personalizing their brand, the importance of defining a strong brand before pursuing media opportunities, and how to differentiate your brand in a crowded marketplace. Vanessa shares actionable advice on identifying your brand...

In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention.  Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platfo...

In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of brands that each evoke a unique emotional response to help you determine what you want your personal brand to communicate. I also explain the "invisible gap"—what happens when your online presence doesn’t match the expectations set by your...

To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to give us tools to do this. He is the founder of GiANT, a best-selling author, speaker, creator of the 5 Voices assessment, and several other leadership and communication books and tools.  Jeremie shares insights and tools to help us notice, understand, a...

In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal branding agency, Latinpresarios. We discuss why introverts can and should pursue growing a personal brand based on his own experience, the most common challenges introverts experience with building personal brands and how to overcome them, as well as strategies...

In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly.  These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others.  Timestamps 00:00 - 00:27: Introduction to the episode and my background 00:28 - 01:20: The importance of a polished and authentic personal brand 01:21 - 02:10: Exer...

Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characteristics that will strengthen your brand. To learn more about working with Christie Bilbrey, go to www.christiebilbrey.com .  Today, we kick off our new series on personal branding, designed to help you uncover and communicate what makes you unique in a way that el...

In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practi...

Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s reflect. A few takeaways …  Look for easy ways to slow down, take a break from the frenzy of life right now, and enjoy re-centering your thoughts on what is good and things that matter outside of your work life. Rate, Review, & Follow on Apple Po...

A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes PR Series In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports & entertainment, eSports, and video gaming. We discuss the importance of taking your business development online and engaging with potential...

PR Series In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as how to more effectively take advantage of all that social media has to offer your business. A few takeaways …  Many B2B companies don’t take advantage of differentiating their bu...

Meaningful Metrics for PR with Mark Weiner PR Series In this episode I interview Mark Weiner, the PR industry’s leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to successfully communicate with each other, develop fruitful relationships, and dive into the details of data that shows what’s working, what needs to change, and how to make strategic decisions b...