The Business That Story Built

PR Series In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was launched in 2014 and is now taught to every PR, marketing, and communications student in the United States and talked about by marketing and PR firms nationwide.  It’s a pretty b...

Why Awards Matter & How to Create Successful Entries with Mike McDougall PR Series In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many others, and judge of a host of different awards programs. We discuss why awards should be an important area to focus on in your business. From the ways they improve your skills and take y...

Podcasts & Podcast Guesting with Sydney Stern  PR Series In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the world’s most advanced podcast database. We discuss the landscape of the podcasting industry as a whole, the best ways to get started as a podcaster, reasons why you need to start if you haven’t yet, best practices for podcast guesting, how pod...

  PR Series In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the success of your business, and how to prepare for a crisis before you have one.  Some top tips …  The more goodwill you demonstrate to your audience strengthens your reput...

Pitching Journalists with Jered Martin PR Series In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, and grow your relationships with them. OnePitch is a simple and effective tool for PR and marketing professionals to quickly identify and connect with relevant journalists. The tool uses a combination of...

How B2B Can Leverage Influencer Marketing with Lindsey Gamble PR Series In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to grow their business. Lindsey is an Associate Director of Influencer Innovation at Mavrck, a leading all-in-one influencer marketing platform. He has more than five years experience wor...

In this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips for nav...

The Ethics of AI in PR with Cayce Myers PR Series In this episode of the PR series, I interview Cayce Myers, a lawyer and professor of Public Relations and director of graduate studies at the School of Communications at Virginia Tech. His focus is on media history, political communication and laws that affect public relations practice. Today’s episode focuses on AI’s place in PR, the ethics of AI,...

Target the Right Prospects with Mike Maynard PR Series Today’s guest is Mike Maynard, managing director and CEO of The Napier Group, a U.K.-based PR and Marketing agency for B2B technology companies. “A sequence of happy accidents” is how he describes his path to his role now. He started off studying engineering in college. After seeking more enjoyment, he ran a technical support team and later we...

Focus on What Matters in Life  In today’s solo episode, I share my perspective on what truly matters when looking back on my life. Social media has greatly intensified comparison and makes it easy to get caught up in what you might miss out on that seems important  and can make you lose sight of what matters most in life. I’ve had some amazing experiences as well as difficulties througho...

PR for Authors - Maximize Your Efforts Author Series In today’s solo episode, I share tips and strategies to plan the PR for your book release at the start of the process instead of after you finish writing, to get the impact you want with your book. I discuss what this means for growing your brand, your audience, and decisions to make that can make a big difference in the success of your book and...

Maximize Opportunities as an Author with Award-winning Author, Kerrie Droban Author Series In today’s episode, I talk with Kerrie Droban, an award-winning true crime author and criminal & family attorney. With numerous appearances and interviews on national television and radio shows, she has established herself as an expert on the pathology of the criminal mind, motorcycle gangs, an...

Age Well & Accomplish More in Midlife & Beyond with Janet McConnell   Author Series In today’s episode, I talk with Janet McConnell, speaker, fitness coach, and author of Elements of Aging Well. She assists and inspires women to look beyond what society tells them about aging, to embrace it, and instead rewrite the rules of aging despite what society believes.  Today’s...

Author Series In today’s episode, I speak with Dr. Bobby Brewer, pastor, and author of, “UFOs: 12 Things Everyone Should Know (a Christian perspective)”. He is not only an author but has also served as a pastor in evangelical Bible churches across Phoenix and co-hosted a radio show for fifteen years. Today’s episode discusses how Bobby approached writing his most recent book in comparison to his p...

Sales Series Wrap up Sales Series In today’s episode, I revisit my top 2-3 takeaways from each episode in this series, 10 episodes in total. I hope this quick summary gives you the inspiration to improve your own sales and possibly encourages you to check out some of the episodes in this series that you either missed or want to listen to a second time. Some top tips …  Episode 44: Evergreen f...

How to Start, Grow, and Make Sales with a Podcast with Zandra Zuraw Sales Series In today’s episode, I interview Zandra Zuraw, the founder of Little Yellow Couch, an interior design coaching platform for passionate homeowners. She's also the host of the popular podcast, Style Matters, which has logged in over 250 interviews with the most creative people working in the interiors industry. Within th...

How to Become a Modern Seller with Amy Franko Sales Series In today’s episode, I interview Amy Franko, a leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results through  sales strategy, assessment, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn...

Mastering Sales Conversations - Part 2 Sales Series In today’s episode, I talk with Victor Antonio, an international speaker, sales trainer, and  author of 13 books who previously had a 20-year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Counci...

Mastering Sales Conversations with Victor Antonio - Part I Sales Series In today’s episode, I speak with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20- year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s...

Grow Your Business Like a Weed Sales Series In today’s episode, I talk with Stu Heinecke, Wall Street Journal cartoonist and author of How to Grow your Business Like a Weed as well as How to Get a Meeting with Anyone .  Today’s episode discusses how business owners can organically grow their businesses like weeds by collaborating and finding their own unfair advantages. Some top tips … ...

Get More Sales with Better Website Copy with Reese Spykerman Sales Series In today’s episode, I talk with Reese Spykerman, a design and copywriting consultant who helps small businesses increase their websites’ revenue by optimizing the online buying experience. Today’s episode discusses how copywriting can bring in more sales to your website, how to write a headline that connects you with your au...

SEO With Glenneth Reed Sales Series In today’s episode, I talk with Glenneth Reed who is an SEO, Google Ads, and online marketing expert. With her background in marketing, technical writing, and product management, Glenneth works with small business owners and online entrepreneurs to increase their visibility on Google so they can attract new customers and become more profitable. Today’s episode d...

Understanding and Owning Your Confidence with Nicole Kalil Sales Series In today’s episode, I talk with Nicole Kalil, an author, leadership strategist, respected coach, and host of “This Is Woman’s Work” podcast. Nicole is passionate about redefining women’s work, and coaching women in business on what is and isn’t serving women and leaders within organizations. Today’s episode discusses what conf...

Email Marketing with Kyle Stout  Sales Series In today’s episode, I talk with Kyle Stout, founder of Elevate & Scale and email marketing expert. He helps 7-figure product-based entrepreneurs elevate their brands and scale their growth. Today’s episode discusses how brand storytelling helps connect your products and services  to your customers, how email marketing enhances your busine...

Use Evergreen Funnels to Grow Your Business with Bailey Richert Sales Series In today’s episode, I talk with Bailey Richert, an evergreen funnel expert. Bailey has worked with Russell Brunson, founder of ClickFunnels, on several summits, and has helped her clients and students sell millions of dollars worth of info products and escape the “revenue rollercoaster” that comes with repeated live launc...