The Business of Fitness

How do you manage the work-life balance when your job requires you to be traveling constantly? This week, Molly chats with Liz Walker - the Liv Racing team manager and overall cycling enthusiast. In this fast-paced role, Liz is always on the go. Beginning her journey with Liv Cycling as a technical representative driving around the US in a Sprinter van, Liz got a taste of where she wanted to go wi...

This is the episode for you if you are looking for some entrepreneurial inspiration. Angella Goran is a self-proclaimed "serial entrepreneur" - and we couldn't agree more. With contagious excitement and confidence, this week, Angella shares her experience with entrepreneurship and fitness. Angella discusses how she first got into the business sphere with her first company, SokJok - a social enterp...

Becoming an editor at a top magazine in the fitness space isn’t easy—and it’s not a straightforward path, either. For Rosael Torres Davis, it took sharing a really comical Twitter thread—and it snowballed from there. This week, Molly talks to Rosael about writing and editing within the cycling space - and what this looks like as a woman. Rosael is now special projects editor for Bicycling Magazine...

Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show. The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expert...

Advocacy work is not free. It's okay to ask for the money you deserve for the work you are doing in the DEI space. This week Molly talks to the other Molly in the cycling sphere, Molly Cameron. Molly is a passionate cyclist, photographer, and trans rights activist. Working in the advocacy sphere since the 90s, Molly shares the emotional toll this work has had on her and how she manages to juggle s...

https://www.sonyalooney.com/ Sign up to Receive The Feisty 40+ Newsletter:  https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter: https://www.womensperformance.com/the-feist Follow us on Instagram: @feisty_womens_performance Feisty Media Website: https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners: Hettas: Use code FEISTY20 for 20...

What is it like to open a yoga studio? How does one go about gaining clients? This week, Molly interviews Sue Amato. Sue is a co-founder of Valley Om, an in-person AND virtual yoga studio. Located in the industrial district of Easton, Pennsylvania, the studio boasts comfort and functionality. Starting this business with her best friend and just months before a global pandemic, Sue has lots of insi...

In this day and age, not many people are reading print. When it comes down to it, how do you know if you should write a book? If you do, how do you get it published? How will people know to buy it? To answer these questions, Molly welcomes Selene Yeager onto the show. Selene has been a cowriter for over 30 books, and the author of 6. While many of you may know Selene from her Hit Play Not Pause po...

There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift. Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today. Kate...

Hello and welcome to the Business of Fitness hosted by Molly Hurford! For our first episode, we dive deep into the role of podcasting. Starting off with a bang, Molly welcomes Sara Gross onto the series, who many of our listeners, of course, are familiar with. Molly asks Sara all of the basic and fundamental questions about starting a podcasting business, and lays the groundwork for other women to...