The Business of Fitness

Shannon O’Grady is the CPO and COO at Gnarly Nutrition. She has her PhD in Biology from the University of Utah, and in her spare time, is a bit of a jiu jitsu badass (and a runner!). In this episode, Shannon chatted with us about how she ended up working with Gnarly, and how she’s worked to change their lineup for the better—for our bodies and the environment—in recent years. The supplement indust...

Cyclists these days have some pretty rad kits. From matching bibs to helmet, to funky patterns, the cycling industry can be a hard place to squeeze into as a designer. This week we welcome Ashley Rankin the CEO and founder of SHREDLY - a women's bike and outdoor apparel company. Ashley shares all of her tips and tricks on how to navigate your way in this space and stay original. The duo discusses...

When it comes to stereotypically "taboo" topics, it can be hard to find the right marketing strategy. For our third week of Marketing March, we welcome Linda Biggs the CEO and founder of Joni - a sustainable chemical-free period product company. Linda explains why she decided to start the company, how it's gone so far, and the marketing tools contributing to Joni's success. Linda shares her passio...

Everyone and their brother is starting a podcast these days. But how does it really play out as a solopreneur? This week, we welcome sports nutritionist and host of the Imperfect Podcast - Anne Guzman. Anne shares the challenges of starting her own podcast, as well as what it means to prepare for a good interview. Further, as a sports nutritionist, Anne shares how she chooses to share her expertis...

Janette Sherman is an experienced marketing and communications leader specializing in brand development and strategy, storytelling, content development, digital marketing, and so much more. This week, Molly welcomes Janette to chat all things marketing, and how to run a successful PR campaign. The duo discusses specifics and highlights the importance of growing and utilizing your email list. Janet...

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted...

Okay so you have an idea, but not a lot of money or support. How do you take that idea to fruition? This week, we talk to cowgirl, scientist, storyteller, women sports advocate, and gravel cyclist - Ali Tetrick. As an entrepreneur with big ideas, Ali tells us how she was able to make a business out of one good idea. Ali tells us how she came up with her idea for Saga Ventures, LLC - a company dedi...

With the current economy, we are all wondering what the future of the fitness industry will be. This week we bring you a panel discussion from the 2023 Endurance Exchange. Featuring powerful voices in the fitness industry, Sara Gross leads us through topics surrounding our possible recession, the easy availability of AI, and the necessity of human coaches. With live questions from the audience, th...

It can be one of the most daunting and anxiety invoking things...negotiating a raise. Am I really worth that much? Do I have enough experience? Am I putting my job at risk? We need tangible tools and tips to be able to do this to the best of our ability. That's why Molly welcomes Nita Singh Kaushal this week to help us learn how to advocate for more money. As the founder of her company, Miss CEO -...

Finances can be a scary thing to talk about - especially as a new or soon-to-be business owner. But Brenda Smith is here to help female entrepreneurs navigate their financial woes and create healthy relationships with money. This week, Brenda joins Molly to answer all of her burning finance questions for Financial Health February. Brenda begins by having her clients conjure their first memory of m...

There is quite a bit of confusion for new business owners, about how to write a legal contract correctly. But this week, we are here to tell you that it really doesn't have to be complicated. We welcome Jaime Bell of Contracts Market to tell us all the tips and tricks on legal contracts. Jaime talks about the common legal problems new business owners face, what could happen if you borrow another c...

Liv cycling is one of those companies that we have all seen grow over the years. From pastel "girly" colored Giant bikes, to now - high-quality bicycles designed specifically for women (and they are mostly all black). This week, we wanted to talk to the woman in charge of analog bike product marketing for Liv Cycling - Jen Audia. Jen shares what she does for the company, and more importantly, how...

If you are someone that feel like they are juggling A LOT of things, this is the episode for you. Pro-peloton cyclist Ashleigh Moolman has been a pro-athlete for 14 years, and also is an extremely successful entrepreneur. This week, we welcome her on to discuss how she manages to do it all, and so successfully. Beginning her business of Rocacorba Cycling - cycling accommodation, bike hires, and gu...

If there’s one thing we’ve learned since the start of the show, it’s that if business owners aren’t already using Notion as an organizer, they want to know how. That’s why this week we welcome Ellen Pennock - self taught Notion expert, and Feisty creative director. Ellen shares all of her secret tips and tricks for how to personalize Notion to your every day needs. From using it to organize your b...

There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift.  Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today....

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you want it to go viral. With over 50K followers, Rachel Pageau knows her sh*t. As a pro bike racer, Rachel constantly posts incredible content showing off her racing and crashes. This week, Molly talks to Rachel about her insider tips and tricks for running a successful Instagram accou...

It's almost January, and it is pretty hard to avoid the "new year, new you" content around this time. But here at Feisty, we believe in "new you, BE you". We are all talented women, and this week on the Business of Fitness podcast, Molly shares the key questions we should be asking ourselves as we move into 2023. Who do you want to be? What does real success mean to you? Molly explains how we can...

This week, we welcome one of our favorite entrepreneurs - and that's saying something coming from a business podcast! Molly chats with Dr. Shaunna Payne Gold, so-called "solopreneur" of Gold Enterprise - a company dedicated to speaking, educating, and consulting on all things diversity, equity, and inclusion. Shaunna shares her journey to the entrepreneur life, and how academia played a significan...

When it comes to the Business of Fitness, there are a lot of coaching businesses out there. And because of this, we are on the hunt for accurate and meaningful information to make your business shine through. This week, Molly chats with Karin Rozell, a marketing mentor focusing specifically on small coaching businesses. With 23 years of experience, Karen tells us all of the ins and outs of how to...

Opening a real, in-person space can be extremely daunting. Especially as a newly single mom in a pandemic. Which is exactly when inspiration hit for Tessa McLoughlin. Tessa is the founder of a co-working space called KWENCH located in Victoria, BC. KWENCH is a "full-service work and culture club for creative, ambitious thinkers and doers who seek more". This week, Molly talks to Tessa about what i...

Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show. The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expert...

Put your hand up if a little voice in your head has ever told you that building your business was impossible. Yep, us too. The bad news: Whether you’re just getting started in your business or you run an entire empire, imposter syndrome can slow you down and keep you from hitting your biggest goals. And it’s not just you. Everyone has that little voice, and women tend to hear it in freaking stereo...

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you want it to go viral. With over 50K followers, Rachel Pageau knows her sh*t. As a pro bike racer, Rachel constantly posts incredible content showing off her racing and crashes. This week, Molly talks to Rachel about her insider tips and tricks for running a successful Instagram accou...

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what her own professional toolbox looks like. As a writer, fitness entrepreneur, podcast host and so much more, Molly shares all of her own keys to success. Answering the questions she usually asks her guests, Molly tells us how she keeps her life organized, what application she uses for scheduling...

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what her own professional toolbox looks like. As a writer, fitness entrepreneur, podcast host and so much more, Molly shares all of her own keys to success. Answering the questions she usually asks her guests, Molly tells us how she keeps her life organized, what application she uses for scheduling...