Caroline Fitzgerald
The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Author
Caroline Fitzgerald
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
#151 How Mercury13 Is Building Football’s Next Super Clubs By Investing In Women, ft. Victoire Cogevina Reynal 04.06.2025 29:19
In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13 , which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe. Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t ju...
Ep. #150 Building the Future of Women’s Hockey with e.l.f. & the PWHL, ft. Kendall Coyne Schofield 27.05.2025 25:14
In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield. In this episode, Kendall shares: 📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL 💄 Why her new partnership with @elfcosmetics is about more than makeup 🏒 What it mean...
Ep. #149: How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily Sisson 23.05.2025 34:35
In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners . Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations. In this episode, Emily s...
Ep. #148: How The Women’s Football Alliance Is Changing The Game For Women’s Football, ft. Lois Cook 21.05.2025 24:38
In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos , and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA). Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in...
Ep. #147: If She Can See It, She Can Be It: The Geena Davis Institute on Women’s Sports, ft. Madeline Di Nonno 13.05.2025 20:14
In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media. Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis. The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in medi...
Ep. #146 How Portland Is Setting A New Standard For Women’s Sports, ft. Karina LeBlanc 06.05.2025 39:32
In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with women’s sports powerhouse Karina LeBlanc. Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports , the ownership group behind the Portland Thorns and the new WNBA Portland expansion team. In this e...
Ep. #145 Introducing Mulier Fortis: A New Model For Strategic Leadership In Sports, ft. Raquel Braun & Lagen Nash 29.04.2025 34:42
In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis . Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in wome...
Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton 22.04.2025 26:02
In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit. After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the...
Ep. #143 Deloitte Predicts Women’s Sports As The Next Multi-Billion Dollar Industry, ft. Pete Giorgio & Jenny Haskel 15.04.2025 28:04
Women’s sports is predicted to be the next multi-billion dollar industry.💰 In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group. New data from Deloitte forecasts that women’s sports is on pace to cross t...
Ep. #142 From Winning Gold Medals To Working With Gainbridge: Briana Scurry’s Mission To Empower the Next Generation, ft. Briana Scurry 08.04.2025 35:21
In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews U.S. soccer legend Briana Scurry. One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team. Off the field, Briana’s story is just as powerful — from facing a career...
Ep. #141 Inside the Rise of Pro Volleyball Federation, ft. Jen Spicher 01.04.2025 22:13
In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation , which is a new U.S.-based pro volleyball league that’s making waves in women’s sports. With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay. In this ep...
Ep. #140 The Story Behind FIBA’s 3x3’s Partnership With Whoopi Goldberg’s All Women’s Sports Network, ft. Alex Sanchez 28.03.2025 24:55
In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3. FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network . 🏀✨ As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Ol...
Ep. #139 How Sequel is Revolutionizing Period Products for Athletes, ft. Amanda Calabrese & Greta Meyer 25.03.2025 27:08
In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel , a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers. Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere. With their innovativ...
Ep. #138 Introducing “The Fast Track: Inside the Surging Business of Women’s Sports” by Jane McManus 21.03.2025 32:05
In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports. In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry. Fro...
Ep. #137 Ashlyn Harris on Hosting “Wide Open” and Breaking Barriers in Women’s Sports, ft. Ashlyn Harris 18.03.2025 24:07
In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports. In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, a...
Ep. #136 How Morgan Stanley And Parametric Are Creating Opportunities To Invest In Women’s Sports, ft. Sandra Richards & Gwen Le Berre 14.03.2025 24:22
In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric. Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbrea...
Ep. #135 Kate Martin on Elevating Women’s Basketball & Driving Change with Athleta, ft. Kate Martin 11.03.2025 14:32
In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective . Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it. Through her new partnership with Athleta, she’s working to inspire young athletes, impro...
Ep. #134 How SailGP Is Championing Gender Equity and Purpose-Driven Growth in Sports, ft. Fiona Morgan 05.03.2025 26:16
In episode #134 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Fiona Morgan, the Chief Purpose Officer at SailGP . SailGP is redefining sailing as a purpose-driven global sport, combining high-speed racing with initiatives that champion gender equity and environmental sustainability. 🌍⛵ SailGP has male and female athletes racing alongside each other on the sam...
Ep. #133 How Populous is Revolutionizing Women’s Sports Facilities and Designing Spaces Worthy Of Their Unique Needs, ft. Sherri Privitera & Avi Greene 25.02.2025 27:36
In episode #133 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Sherri Privitera & Avi Greene from the global design firm, Populous . Populous is redefining how women’s sports facilities are designed, with a focus on equitable design that supports elite female athletes. From stadiums to training facilities - like the newly announced complex for the WNBA’s In...
Ep. #132 How Athletes Unlimited is Bringing Player-Led, Innovative Pro Women’s Basketball to Nashville, Tennessee, ft. Megan Perry 21.02.2025 25:42
Athletes Unlimited is popping up in the Music City! 🎶🏀✨ In episode #132 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Megan Perry, the Vice President of Basketball at Athletes Unlimited. Since its launch in 2022, AU Pro Basketball has created a player-led, player-driven league that fills the gap in the WNBA offseason, giving elite athletes a platform to shin...
Ep. #131 Kelley O’Hara’s Next Chapter: Hosting “Sports Are Fun!” For Just Women’s Sports, ft. Kelley O’Hara 21.02.2025 18:54
In episode #131 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with the legendary Kelley O’Hara.⚽✨ Fresh off her retirement from professional soccer, Kelley reflects on her incredible career, and everything she was able to accomplish both on & off the pitch. Now, Kelley is stepping into a new role in media, as the host of a new weekly show called Sports Are Fu...
Ep. #130 The Story Behind The Minnesota Aurora’s Innovative Community Ownership Model, ft. Andrea Yoch 20.12.2024 30:53
In episode #130 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at the Minnesota Aurora Football Club . The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.✨ Back in 2021, the club made waves by launching a new model of community ownershi...
Ep. #129 The Story Behind LaunchBreak: A New Networking Platform for Women Athletes, ft. Philippa Portnoy & Teresa Saputo-Crerend 17.12.2024 19:51
In episode #129 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Philippa Portnoy & Teresa Saputo-Crerend, the co-founders of LaunchBreak , which is a new networking platform for women athletes who play or played sports.🏆 Philippa & Teresa created LaunchBreak to leverage sports as a powerful way to advance women in society & in professional settings. The plat...
Ep. #128 How Break Sports Is Transforming Recreational Athletics Into An Inclusive Cultural Movement, ft. Trisha Goyal 13.12.2024 22:31
In episode #128 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Trisha Goyal, the CEO & Founder of Break Sports . Since launching in 2020, Break Sports has become one of the largest online social sports booking platforms for casual players in the U.S. Best known for their “Break The Love” platform for those who play racquet sports, Break Sports offers social spo...
Ep. #127 Why WNBA Star Napheesa Collier Is Partnering With Opill To Advocate For Reproductive Health ft. Napheesa Collier & Leila Bahbah 10.12.2024 19:25
In episode #127 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with WNBA star and two-time Olympic Gold Medalist Napheesa Collier, and Leila Bahbah, who is the U.S. Women’s Health Brand Lead at Perrigo, maker of Opill. Opill, which is the first and only daily birth control pill available without a prescription in the U.S., just announced Collier as a new member o...
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