The Business Case For Women's Sports

In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.  For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S. The 2024 key...

In episode #125 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Nicole Jeter West, one of the co-founders of the newly formed Vanguard Maven Group (VMG) .  VMG is a new consultancy that is on a mission to foster meaningful connections between people and brands. Led by Nicole Jeter West, Danita Randolph, and Jadan Randolph, VMG is aiming to be "more than just...

In episode #124 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet WNBA legend Sheryl Swoopes and long-time sports journalist Terrika Foster-Brasby, who are the co-hosts of iHeartMedia’s newest women’s sports series called, Levels To This . The series aims to feature real conversations - primarily with women - about what it takes to excel at the highest level in their respective f...

In episode #123 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Arielle Knutson, the CEO of Oiselle .  Founded in 2007, Oiselle is a “By Women, For Women” performance-oriented apparel brand rooted in running.  Investing in women has always been part of the ethos of Oiselle through the product they create, the athletes they partner with, and the communities th...

In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.  The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and...

In episode #121 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Leela Srinivasan - the CEO of Parity, Olga Harvey - the COO at the Women’s Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called Parity Week by Gainbridg...

In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar , which is a new women’s sports bar located in Long Beach, California. For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports. After learning about The Sports Bra in Portland, Jax imme...

In episode #119 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Camryn Novak, the Co-Founder of Rexana Ventures , which is a data-led women’s soccer advisory firm.  Cam & the team at Rexana specialize in club optimization, analysis, and strategy - with a dedicated focus on women’s football.  In partnership with the Retexo Group - the foremost intelligence pro...

In episode #118 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Raven Jemison, the President of the NWSL’s Kansas City Current. Raven joined as the Current’s President earlier this year after working across professional sporting organizations like the Milwaukee Bucks, the NBA, the San Francisco 49ers, and the Pittsburgh Pirates. Now, Raven is bringing her experience to the NWSL...

In episode #117 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Natalie White, the CEO & Founder of Moolah Kicks .  Moolah Kicks is the leading performance brand in women’s basketball, and since launching in 2020, Moolah has been the only brand exclusively committed to creating performance footwear for the women’s game.  Moolah Kicks’ signature “no break in o...

In episode #116 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down Allyson Felix - who you probably already know as the most decorated American Track & Field athlete of all time - and her and colleague, Cosette Chaput - a longtime sports agent & marketing executive. Allyson & Cosette, along with Allyson’s brother and longtime business partner, Wes, just launched a ne...

In episode #115 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Patti Phillips, the CEO of Women Leaders in Sports .  Patti and the team at Women Leaders in Sports believe that the world needs more women in leadership positions in the sports industry.  As the premier leadership organization that develops, connects, advances, and champions women working in sports, Women Leaders...

In episode #114 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Ally Eclarin, the Co-Founder of State Champs , which is the first-of-its-kind brick and mortar sports coffee shop where you can (literally) drink coffee and watch sports. Opening their doors in Kent, Ohio in March of 2024, Ally and co-founder Cassy wanted to create a third space where ✨all✨fans could come and wat...

In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally , we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies.  The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively. The apples-to-apple...

In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event.  On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,0...

In episode #111 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Santia Deck, a former track and field collegiate athlete who is trailblazing in women’s sports both on & off the field.  Santia first made history by signing the largest contract in the history of women’s tackle football - with being offered a multi-million dollar contract. In the Summer of 2020, Santia made histor...

In episode #110 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Janelle Anderson, the CEO of RIP-IT Sports .  The team at RIP-IT believes that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes. They are working to create better, more protective safety and performance gear for female...

In episode #109 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Cameron Rogers, a Private Wealth Advisor at Ellevest. Ellevest is a woman-first financial company that is on a mission to get more money in the hands of women - which includes the sports industry.  In this episode, hear Cam & Caroline discuss why “nothing bad happens when women have more money”,...

In episode #108 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Khristina Williams, a New York City based multimedia journalist, a Forbes 30 Under 30 honoree, a prominent voice in women’s basketball media, and the host of iHeartMedia’s new women’s basketball podcast. The show, “ In Case You Missed It with Khristina Williams ,” is a weekly podcast where Khristina breaks down the...

In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).  The NWSL is breaking records at every turn. In the last year alone:  ⚽️ Sponsorship revenue is up 43%  💰 The players salary cap is up to $2.75M (up from $1.375M)  🎟️ Ticket resale value is up 49% 👏 Game attendan...

In episode #106 of 🎙️The Business Case For Women’s Sports, presented by Ally , meet Amanda Vandervort, the President of the USL Super League .⚽️ Kicking off on Saturday, August 17th, the USL Super League is a brand new professional women's soccer league in the United States. As a Division I league, the USL Super Leagues aims to increase the number of professional women's soccer teams in the count...

Episode #105 of 🎙️The Business Case For Women’s Sports, presented by Ally , hear from Dr. Nefertiti Walker, the co-author of the new book: “ Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports .” Dr. Walker recently co-authored the book with Dr. David Berri to give those who love women’s sports all the evidence they need to win the fight against online “trolls” who naysa...

 Just in time for the Paris 2024 swimming competitions… 👀🏅 Episode #104 of 🎙️The Business Case For Women’s Sports, presented by Ally , featuring Shana Ferguson from USA Swimming .  USA Swimming has had quite a year leading up to the 2024 Paris Olympics.  ICYMI, the 2024 USA Olympic Trials took place at Lucas Oil Stadium in Indianapolis, Indiana – which is typically the home of the NFL’s Indianap...

In episode #103 of 🎙️The Business Case For Women’s Sports, presented by Ally , hear from Phil Thomson, the Chief Data Scientist at Parity. Parity just released what could be the largest study of women’s sports fandom ever.  In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes. Their resear...

In episode #102 of 🎙️The Business Case For Women’s Sports, presented by Ally , hear Dr. Jessica Hammond-Graf & Katherine Aversano tell the story behind the formation of Women’s Elite Rugby: a new professional women’s rugby league launching in 2025.  Women’s rugby is one of the fastest growing team sports in the world, with more than 2.7 million women playing across the globe in professional league...