Caroline Fitzgerald
The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Author
Caroline Fitzgerald
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson 10.07.2026 42:58
In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson. LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked. Today, she reflects on the e...
Ep. #200 Why Women's Soccer Has Never Been Stronger ft. Ali Riley 06.07.2026 33:16
For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime. After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into...
Ep. #199 Why Women Athletes Need Better Equipment ft. Dr. Karli Richards 26.06.2026 25:15
In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health. From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation...
Ep. #198 How Women Coaches Change the Game ft. Tracy Joyner 17.06.2026 26:48
In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon. As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive....
Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport 09.06.2026 24:00
In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Sam Rapoport , one of the most influential leaders in football. From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport. In this episode, hear about:...
Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong 02.06.2026 23:05
In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Matt Hong, the President of USA Sports . From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns. In this episode, hear about: 📺 Why USA Sports is expanding its women’s sport...
Ep. #195 Meet Able Made: The Purpose-Driven Brand at the Intersection of Style, Soccer, and Impact, ft. Suzanne McKenzie 28.05.2026 26:52
In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made , a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact. After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and l...
Ep. #194 Why The Sports Bra Is Inviting Fans To “Own A Piece of The Bra” ft. Jenny Nguyen 22.05.2026 39:49
In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports. In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra." When The Sports Bra opened in 2022, th...
Ep. #193 Why the Sports Industry Is Leaving Billions on the Table by Ignoring Women Fans, ft. Ashima Chopra 19.05.2026 32:42
In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse , the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨ For decades, the sports industry has operated under one flawed assumption: that the default fan is male. But as Ashima explains, that assumption is wr...
Ep. #192 Why Women Runners Are One Of The Most Undervalued Audiences in Sports, ft. Ashley Mateo 14.05.2026 26:47
In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟 After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories. The result? ➡️ A fast-growing,...
Ep. #191 The WNBA at 30: Inside the League’s Breakout Growth Era ft. Colie Edison 08.05.2026 22:54
In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA. As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand. From a $3.1B media rights deal to the Golden State Valkyries becoming the first bil...
Ep. #190 Inside the Launch of the NWSL’s Boston Legacy FC, ft. Jennifer van Dijk 07.05.2026 24:13
In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC . The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’...
Ep. #189 How UC Berkeley Is Rewriting the Playbook on Women’s Health & Athletic Performance, ft. Janet Napolitano 30.04.2026 17:59
In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance. Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health a...
Ep. #188 How WeCOACH Is Investing In Women Coaches At All Levels In All Sports, ft. Vanessa Fuchs 23.04.2026 28:38
In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Vanessa Fuchs – the CEO of WeCOACH , a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports. When it comes to women in coaching, the numbers tell a story that’s impossible to ignore. Before Title IX, more than 90% of women’s collegiate teams were coache...
Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez 21.04.2026 22:06
In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub. StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events acro...
Ep. #186 How Women’s Health Is Expanding Its Investment in Women’s Sports Coverage, ft. Amanda Lucci 16.04.2026 19:15
In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical. As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in. With a legacy of connecting fitness, wellness, and sto...
Ep. #185 How USA Basketball Is Growing The Game For Women & Girls, ft. Jennifer Lynne Williams 14.04.2026 28:01
In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball. Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court. With that in mind, USA Basketball is focused on investing in...
Ep. #184 Inside Cameron Brink’s Approach to Brand-Building and Athlete Partnerships in Women’s Sports, ft. Cameron Brink 09.04.2026 16:34
In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today. From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their perso...
Ep. #183 How Playmakers Nashville is Working to Advance Women in Sports in Tennessee, ft. Erin Ryder & Emma May-Bradley 06.04.2026 33:49
In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville , a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports. Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in N...
Ep. #182 How the Falk College of Sport at Syracuse University is Building the Next Generation of Women Leaders in Sports 26.03.2026 32:45
In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leader...
Ep. #181 New Research From Parity: The Business Case For Investing In Women Paralympians, ft. Dr. Risa Isard & Emma Schieck 15.03.2026 27:01
In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity. Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what...
Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis 22.12.2025 29:36
In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on the business of women’s professional sports. This first-of-its-kind program was created to fill a decades-long gender gap in sports management educatio...
Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison 09.12.2025 27:48
In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the status quo. At underdog, Megan & her team are helping brands, leagues, and innovators reimagine the sports industry through a challenger mindset – with w...
Ep. #178 How ZGiRLS Gives Girls The Mental Tools To Thrive In Sports & Beyond, ft. Jilyne Jarvis 02.12.2025 29:12
In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS , which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians. At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪 Th...
Ep. #177 Digging Into STN Digital & Zoomph’s 2025 WNBA Social Rankings & Insights Report, ft. David Brickley 25.11.2025 24:07
In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph . After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital im...
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