The Business Case For Women's Sports

In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA , which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S. Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up.  The league is centered around O...

In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices.  Today, Hudl is used by 99% of U.S. high schools, with women & girls as the fastest-growing audience on the...

In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching . The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels. From developing new pipelines to diversifying the c...

In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust , which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012. Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK. Through groundbreakin...

In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line. Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball...

In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission. Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town.  More and more, cities are...

In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ , which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events.  The CrowdIQ team recently released a groundbreaking new report titled, “Quantifyi...

In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest. For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty. After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pintere...

In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift. Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era.  Backed by Zwift’s bold investment and mission-driven strategy, the...

In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited. Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S.  Backed by powerful partners like ESPN and Major L...

In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy. Jordan has built a dream career rooted in passion for women’s basketball storytelling. Today, she’s at the forefront of women’s basketball media, championi...

In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world.  Since opening in 2024, “A Bar of Their Own” has become a hub for the women’s sports community in Minnesota and a fixture of the growing global movement of wome...

In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation . In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward.  With decades of communications experience outside of the women’s sports industry,...

In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing. Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry.  From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, bas...

In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro , which is a forthcoming sanctioned Division II women’s professional soccer league.  The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league. To date, fifteen teams have been confirmed by the le...

In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect . The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀 From media & content...

In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge. In April 2025, the USL Super League and Gainbridge announced a historic multi-yea...

In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures , which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports. Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-...

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR . TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.  Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amp...

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.  e.l.f. has emerged as one of the boldest brands investing in women’s sports.  From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the pla...

In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles , to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review. The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendan...

In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger , which is a movement dedicated to keeping women involved in sports throughout their lives. Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities.  Th...

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom. VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.  In this episode, Ann...

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA) . For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA.  The mission of the WNBPA is to leverag...

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard , the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps. Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage h...