The Builder Marketing Podcast

Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes:  https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing.   Show Notes:  https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy

Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing. Shownotes: https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture.  Show Notes: https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads. Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations.  Show Notes: https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao

On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way...

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home's "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin

On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-market...

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.  Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher   swhQgPhFHyq2rBpjTDB2

Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity...

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_s...

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https://www.buildermarketingpodcast.com/episodes/52-stri...

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more.  Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval  

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry. Show Notes: https://www.buildermarketingpod...

Join Alaina Money-Garman from Garman Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building.  Show Notes:  https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-mone...

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/48-willingn...

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes:  https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome's Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she's been involved in home building in some form for the past 20 years.  Show Notes: https://www.buildermarketingpodcast.com/...

On this week's episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-s...

Don't miss this week's episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC).  Show Notes: https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing...

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there's a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/epis...

Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens