Greg Bray and Kevin Weitzel
The Builder Marketing Podcast
Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they intervi...
Author
Greg Bray and Kevin Weitzel
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Episode #89: Understanding Houzz for Home Builders - Liza Hausman 01.12.2021 34:45
This week on The Home Builder Digital Marketing Podcast Liza Hausman from Houzz joins Greg and Kevin to explain the purposes of Houzz and the many tools it has for home builders. https://www.buildermarketingpodcast.com/episodes/89-understanding-houzz-for-home-builders-liza-hausman
Episode #88: The Generosity of the Home Building Industry - Matthew Baehr 24.11.2021 29:30
Matthew Baehr joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss his charity work with Homes for HOPE, a nonprofit organization that partners with the building industry to invest in underserved families around the world and he explains how builders can get involved. https://www.buildermarketingpodcast.com/episodes/88-the-generosity-of-the-home-building-industry...
Episode #87: Is It Time to Bulldoze Your Website? - Cory Dotson 17.11.2021 34:28
Cory Dotson of Blue Tangerine joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to explain how builders can identify if or when they need a new website. Cory also details the process of building a new website and what builders can expect during that journey. https://www.buildermarketingpodcast.com/episodes/87-is-it-time-to-bulldoze-your-website-cory-dotson
Episode #86: Buckets to Making Your Builder Business Better - Will Duderstadt 10.11.2021 35:24
On this week's episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or "buckets" that are important to buyers and how builders can appeal to these buckets through messaging and implementation. https://www.buildermarketingpodcast.com/episodes/86-buckets-to-mak...
Episode #85: Digital Tools That Enhance Customer Experience - Linnea Chapman 03.11.2021 27:49
This week on The Home Builder Digital Marketing Podcast, Linnea Chapman of Trumark Homex joins Greg and Kevin to discuss digital tools that every home builder should leverage to enhance customer experience from start to finish. https://www.buildermarketingpodcast.com/episodes/85-digital-tools-that-enhance-customer-experience-linnea-chapman
Episode #84: Making Your Brand Experience Gold - Melissa Galland 27.10.2021 26:04
In this week's episode of The Home Builder Digital Marketing Podcast, Melissa Galland of Ginn Group strikes gold when she joins Greg and Kevin to discuss the key elements of home builder brand experience. https://www.buildermarketingpodcast.com/episodes/84-making-your-brand-experience-gold-melissa-galland
Episode #83: Creating a Digital Marketing Strategy - Vithya Kuckreja 20.10.2021 33:18
Vithya Kuckreja of Blue Tangerine shares her expertise on this week's episode of The Home Builder Digital Marketing Podcast as she joins Greg and Kevin to discuss the importance of creating a digital marketing strategy and she even reveals some dating tips too. https://www.buildermarketingpodcast.com/episodes/83-creating-a-digital-marketing-strategy-vithya-kuckreja
Episode #82: The Benefits of Outsourcing Sales - Melanie Mickie 13.10.2021 24:29
This week on The Home Builder Digital Marketing Podcast, Melanie Mickie of Engel & Völkers joins Greg and Kevin to discuss the benefits home builders gain by outsourcing sales. https://www.buildermarketingpodcast.com/episodes/82-the-benefits-of-outsourcing-sales-melanie-mickie
Episode #81: The Expanding Roles of OSCs - Shari Morton 06.10.2021 30:51
This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online. https://www.buildermarketingpodcast.com/episodes/81-the-expanding-roles-of-oscs-shari-morton
Episode #80: It's Not Just About Selling Homes - Dana Spencer 29.09.2021 27:02
On this week's episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it's about emotionally connecting with the home buyer and helping them find the right home for the right reasons. https://www.buildermarketingpodcast.com/episodes/80-its-not-just-about-selling-homes-da...
Episode #79: Examining Your Home Builder Business - Erik Cofield 22.09.2021 27:50
Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions. https://www.buildermarketingpodcast.com/episodes/79-examining-your-home-builder-business-erik-cofie...
Episode #78: Navigating the Buy Online Experience - Kevin Oakley 15.09.2021 35:46
Join Greg Bray and Kevin Weitzel for this week's episode of the Home Builder Digital Marketing Podcast, featuring Kevin Oakley from Do You Convert. They discuss a wide variety of topics including tips and tricks to navigating the home buy online experience. If you want to sell homes on your website this is the episode to listen to. Show Notes: https://www.buildermarketingpodcast.com/episodes/78-n...
Episode #77: Builders Should Care About Third Party Listing Sites - Bob Seeman 08.09.2021 24:28
This week on the Home Builder Digital Marketing Podcast, Bob Seeman of Realtor.com joined Greg and Kevin to discuss why third-party listing sites are valuable to home builders and how they can improve your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/77-builders-should-care-about-third-party-listing-sites-bob-seeman
Episode #76: NAHB's The Nationals: Every Home Builder Should Enter - Lisa Parrish 01.09.2021 21:49
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Lisa Parrish of Team PMP. They discuss the upcoming application process for NAHB's Nationals Awards and tips and tricks on how to improve your company's entry. Show Notes: https://www.buildermarketingpodcast.com/episodes/76-nahbs-the-nationals-every-home-builder-should-enter-lisa-parrish
Episode #75: Marketing and Sales Team Collaboration: A Strong Foundation - Lindsey Tapscott 25.08.2021 31:33
Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more! Show Notes: https://www.buildermarketingpodcast.com/epis...
Episode #74: Innovation and Preparing for the Future - Laura Ownbey 18.08.2021 29:02
Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey. Show Notes: https://www.buildermarketingpodcast.com/episodes/74-innovation-and-preparing-for-the-futur...
Episode #73: The Importance of Nurturing Leads Long Term - Matthew Slutsky 11.08.2021 31:31
Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/73-the-importance-of-nurturing-leads-long-term-matthew-slutsky
Episode #72: The Rise of Customer Expectations - Ben Smith 04.08.2021 32:44
Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/72-the-rise-of-customer-expectations-ben-smith
Episode #71: Adapting Across Cultures for OSCs - Cori Masters 28.07.2021 34:48
This week on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures. Show Notes: https://www.buildermarketingpodcast.com/episodes/71-adapting-across-cultures-for-oscs-cori-masters
Episode #70: Selling Emotionally, Not Circumstantially - Jason Forrest 21.07.2021 32:58
In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Group. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially. Show Notes: https://www.buildermarketingpodcast.com/episodes/70-selling-emotionally-not-circumstantially-jason-forrest
Episode #69: Empowered Buyers' Influence in the Digital World - Tim Bailey 14.07.2021 34:17
Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/69-empowered-buyers-influence-in-the-digital-world
Episode #68: Spring 2021 Home Builder Digital Marketing Summit - Virtual Events Builder Panel 07.07.2021 55:02
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the second builder panel of the summit, 'Virtual Events Builder Panel.' Show Notes: https://www.buildermarketingpodcast.com/episodes/68-spring-2021-home-builder-digital-marketing-summit-virtual-events-builder-panel
Episode #67: Understanding Programmatic Marketing Tools and Optimization - Justin Croxton 30.06.2021 34:30
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Geofencing Specialist, Justin Croxton of Propellant Media. The three sit down to take a deep dive into a greater understanding of programmatic marketing tools. Show Notes: https://www.buildermarketingpodcast.com/episodes/67-understanding-programmatic-marketing-tools%20and-optimization-justin-croxton
Episode #66: Spring 2021 Home Builder Digital Marketing Summit - Adjusting to Buyers - Builder Panel 23.06.2021 59:35
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.' Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-21-home-builder-digital-marketing-summit-adjusting-to-buyer-builder-panel
Episode #65: Spring 2021 Home Builder Digital Marketing Summit - Recap 16.06.2021 25:45
Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap
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