Greg Bray and Kevin Weitzel

The Builder Marketing Podcast

Business EN ↓ 344 episodes

Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they intervi...

Author

Greg Bray and Kevin Weitzel

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Episode #113: Effective Online Sales Counselor Practices - Tyler Grundmeier 18.05.2022

This week on The Home Builder Digital Marketing Podcast, Tyler Grundmeier of Hubbell Homes joins Greg and Kevin to discuss effective online sales counselor communication practices. https://www.buildermarketingpodcast.com/episodes/113-effective-online-sales-counselor-practices-tyler-grundmeier

Episode #112: The Benefits of Being a Smaller Builder - Susan Paul 11.05.2022

This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder. https://www.buildermarketingpodcast.com/episodes/112-the-benefits-of-being-a-smaller-builder-susan-paul

Episode #111: Focusing on the Full Customer Journey - Chelsea Kimmey 04.05.2022

This week on The Home Builder Digital Marketing Podcast, Chelsea Kimmey of CC Homes joins Greg and Kevin to discuss the importance of focusing on the full home buying customer journey. https://www.buildermarketingpodcast.com/episodes/111-focusing-on-the-full-customer-journey-chelsea-kimmey

Episode #110: New Home Pricing Made Easy - Betsy Feldmann 27.04.2022

This week on The Home Builder Digital Marketing Podcast, Betsy Feldmann of PRICE BLD-R and First Story Marketing joins Greg and Kevin to discuss how builders can make the new home buying journey simpler with more transparent pricing. https://www.buildermarketingpodcast.com/episodes/110-new-home-pricing-made-easy-betsy-feldmann

Episode #109: Providing a Service, Not Just Selling a Product - Darryl Stevenson 20.04.2022

This week on The Home Builder Digital Marketing Podcast, Darryl Stevenson of Arbor Homes and Elite Homes joins Greg and Kevin to discuss why home builders should understand that they are providing a service and not just selling a product. https://www.buildermarketingpodcast.com/episodes/109-providing-a-service-not-just-selling-a-product-darryl-stevenson

Episode #108: Serving Specific Home Buyers - Beth Russell 13.04.2022

This week on The Home Builder Digital Marketing Podcast, Beth Russell of Stylecraft joins Greg and Kevin to discuss understanding and serving specific home buyers. https://www.buildermarketingpodcast.com/episodes/108-serving-specific-home-buyers-beth-russell

Episode #107: Let Your Human Show - Teri Slavik-Tsuyuki 06.04.2022

This week on The Home Builder Digital Marketing Podcast, Teri Slavik-Tsuyuki of tst ink joins Greg and Kevin to talk about the results of the American At Home Study, and to discuss the importance of letting your human show in the customer experience. https://www.buildermarketingpodcast.com/episodes/107-let-your-human-show-teri-slavik-tsuyuki

Episode #106: Diving Into Digital Marketing Data - Andrew Bazan 30.03.2022

This week on The Home Builder Digital Marketing Podcast, Andrew Bazan of Lennar speaks with Greg and Kevin about the importance of examining and understanding the science of digital marketing data. https://www.buildermarketingpodcast.com/episodes/106-diving-into-digital-marketing-data-andrew-bazan

Episode #105: Marketing Through Community Involvement - Alyssa Titus 23.03.2022

This week on The Home Builder Digital Marketing Podcast, Alyssa Titus of Schell Brothers joins Greg and Kevin to discuss how marketing through community involvement can be a game-changer for builders. https://www.buildermarketingpodcast.com/episodes/105-marketing-through-community-involvment-alyssa-titus

Episode #104: ADA Website Compliance - Felicia Watson 16.03.2022

This week on The Home Builder Digital Marketing Podcast, Felicia Watson of NAHB joins Greg and Kevin to discuss the importance of achieving and maintaining ADA website compliance. https://www.buildermarketingpodcast.com/episodes/104-ada-website-compliance-felicia-watson

Episode #103: Adapting Sales to the Buyer and the Market - David Hagan 09.03.2022

This week on The Home Builder Digital Marketing Podcast, David Hagan of Sales Uncomplicated joins Greg and Kevin to talk about the importance of adapting sales processes to fit the buyer and the market. https://www.buildermarketingpodcast.com/episodes/103-adapting-sales-to-the-buyer-and-the-market-david-hagan

Episode #102: Dealing with Difficult Buyers - Bob Mirman 02.03.2022

In this week's episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that. https://www.buildermarketingpodcast.com/episodes/102-dealing-with-difficult-buyers-bob-mirman

Episode #101: Got a Quality Paid Search Program? - Phillip Mejia 23.02.2022

This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder's digital toolbox. https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia

Episode #100: Where Financing Fits in Marketing - Anthony Grasst 16.02.2022

Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing. https://www.buildermarketingpodcast.com/episodes/100-where-financing-fits-in-marketing-anthony-grasst

Episode #99: Enriching Customer Experience with Technology - Amanda Kruit 09.02.2022

This week on The Home Builder Digital Marketing Podcast Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience. https://www.buildermarketingpodcast.com/episodes/99-enriching-customer-experience-with-technology-amanda-kruit

Episode #98: The Biggest X Factor to Home Buying Online - Stephanie McCarty 02.02.2022

Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty

Episode #97: Customer Expectation and Engagement Online - Mollie Carmichael 26.01.2022

This week on The Home Builder Digital Marketing Podcast Mollie Carmichael of Zonda joins Greg and Kevin to talk about research on customer expectations, especially related to customers' willingness to engage online during the home buying process. https://www.buildermarketingpodcast.com/episodes/97-customer-expectation-and-engagement-online-mollie-carmichael

Bonus Episode: 2022 International Builders' Show Preview - Greg Bray and Kevin Weitzel 24.01.2022

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the 2022 International Builders' Show and share information about the experienced presenters and informative sessions to look forward to. https://www.buildermarketingpodcast.com/episodes/bonus-episode-international-builders-show-greg-bray-and-kevin-weitzel

Episode #96: Making Analytics Cool Again - Mila Sorenson 19.01.2022

This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy. https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson

Episode #95: Product Is Not What Makes the Difference - Maurie Jones 12.01.2022

Maurie Jones of Wayne Homes joins Greg and Kevin this week on The Home Builder Digital Marketing podcast to discuss why home builders should be focusing on so much more than just their finished product. https://www.buildermarketingpodcast.com/episodes/95-product-is-not-what-makes-the-difference

Episode #94: Is Your Content Running and Groovy? - Tess Wittler 05.01.2022

Tess Wittler, a home builder content marketing consultant, joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how content fits in a home builder's marketing plan and where to focus your efforts. https://www.buildermarketingpodcast.com/episodes/94-is-your-content-running-and-groovy-tess-wittler

Episode #93: Shake Up Your Digital Marketing Team - Lindsay Haltom 29.12.2021

Join us this week on The Home Builder Digital Marketing Podcast when Greg and Kevin talk to Lindsay Haltom of Homes by Taber about shaking up your digital marketing team with the right tools, processes, and technologies that will be both useful to your team and beneficial to your customers. https://www.buildermarketingpodcast.com/episodes/93-shake-up-your-digital-marketing-team-lindsay-haltom

Episode #92: Building a Rock Star Digital Marketing Team - Kim Ross 22.12.2021

Kim Ross joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how to build a rock star home builder digital marketing team. https://www.buildermarketingpodcast.com/episodes/92-building-a-rock-star-digital-marketing-team-kim-ross

Episode #91: Making Sales and Marketing a Team Effort - Wade Hiner 15.12.2021

Join us this week on The Home Builder Digital Marketing Podcast as Wade Hiner of Destiny Homes talks with Greg and Kevin about making sales and marketing a team effort. https://www.buildermarketingpodcast.com/episodes/91-making-your-sales-and-marketing-a-team-effort-wade-hiner

Episode #90: Through the Customer Journey and Beyond - Alex Akel 08.12.2021

Alex Akel of Akel Homes joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders. https://www.buildermarketingpodcast.com/episodes/90-through-the-customer-journey-and-beyond-alex-akel

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