The Builder Marketing Podcast

Want to deliver a seamless home buyer experience? In this episode of the Builder Marketing Podcast, Fernanda Luick of Fernanda Luick Consulting joins Greg and Kevin to break down how proactive communication strategies help home builders keep buyers happy, informed, and stress-free. https://www.buildermarketingpodcast.com/episodes/327-delivering-a-seamless-customer-experience-fernanda-luick  

Do you want to super juice your lead scoring? This week on the Builder Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to reveal how home builders can use artificial intelligence to capture deeper buyer insights, segment high-intent prospects, and help sales teams prioritize the right leads. https://www.buildermarketingpodcast.com/episodes/326-super-juicing-lead-scoring-with-a...

Every sign, ad, and QR code leads right back to your website—is it ready to convert? This week on the Builder Marketing Podcast, CeCe Cheney of CBH Homes joins Greg and Kevin to discuss how home builders can unlock their website's marketing power to create a fast, easy, and fun home buying journey. https://www.buildermarketingpodcast.com/episodes/325-unlocking-your-website's-marketing-power-cece-c...

Your marketing only works if your website converts. This week on The Builder Marketing Podcast, Cory Dotson of Blue Tangerine joins Greg and Kevin to reveal why an efficient, data-driven website is the absolute foundation of every home builder's success. https://www.buildermarketingpodcast.com/episodes/324-building-your-website-marketing-foundation-cory-dotson

This week on the Builder Marketing Podcast, Chelsea Fanders of Summit Homes joins Greg and Kevin to reveal how home builder marketers can prove ROI, win over leadership, and secure the budget required to dominate the market. https://www.buildermarketingpodcast.com/episodes/323-proving-marketing-value-to-builder-leadership-chelsea-fanders

This week on the Builder Marketing Podcast, Jason Mudd of Axia Public Relations joins Greg and Kevin to discuss how homebuilders can boost brand visibility and strengthen reputation through effective public relations strategies. https://www.buildermarketingpodcast.com/episodes/322-public-relations-strategies-for-home-builders-jason-mudd

This week on the Builder Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can transform vacant listings into high-converting assets using strategic virtual staging, ensuring your online imagery drives immediate buyer engagement and lasting emotional connections. https://www.buildermarketingpodcast.com/episodes/321-transform-home-listings-with...

This week on the Builder Marketing Podcast, Julia Bocchese of Julia Renee Consulting joins Greg and Kevin to discuss Pinterest marketing strategies home builders can use to increase visibility and attract high-intent traffic to their website. https://www.buildermarketingpodcast.com/episodes/320-pinterest-marketing-strategies-for-home-builders-julia-bocchese

This week on the Builder Marketing Podcast, Greg Bray of Blue Tangerine breaks down the shift toward AI visibility. Discover why traditional search is changing and get the actionable steps home builders need to take right now to stay ahead of the curve. https://www.buildermarketingpodcast.com/episodes/319-understanding-ai-visibility-for-home-builders-greg-bray

This week on the Builder Marketing Podcast, Sabine Steinbrecher of Hiveologie joins Greg and Kevin to discuss how educational marketing helps home builders create an unbeatable competitive advantage, build instant credibility, and shorten the sales cycle. https://www.buildermarketingpodcast.com/episodes/318-educational-marketing-for-home-builders-sabine-steinbrecher

This week on the Builder Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 6 th Annual Online Homebuyer Mystery Shop Report, a comprehensive assessment designed to provide home builders with an in-depth look at their OSCs' effectiveness and efficiency in engaging potential buyers. https://www.buildermarketingpodcast.com/episod...

This week on the Builder Marketing Podcast, Will Duderstadt of M/I Homes joins Greg and Kevin to share his experience on how to inspire, train, and lead a home builder marketing team to success. Whether you are managing a small team or directing a large, geographically dispersed group, this conversation will help you level up your leadership. https://www.buildermarketingpodcast.com/episodes/316-in...

This week on the Builder Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss "Signals Over Stats: 2026 Homebuyer Website Behavior," a detailed study of homebuilder data that highlights changing online habits of prospective buyers. The focus is on prioritizing actionable, intent-based visitor behavior over outdated raw traffic metrics. https://www.buildermarketingpodcast.c...

This week on the Builder Marketing Podcast, Jennie Wunderlich of PSC Distribution joins Greg and Kevin to discuss how home builders and those in the trades can help shape the future of the industry by mentoring young adults through workplace shadowing and professional training.   https://www.buildermarketingpodcast.com/episodes/314-mentoring-youth-in-the-home-building-industry-jennie-wunderlich

This week on the Builder Marketing Podcast, Don Bronchick of BuilderBeast Consulting joins Greg and Kevin to discuss why moving from vendors to trade partners can revolutionize a home builder's operations, safeguard their brand, and turn every project into a powerhouse for referrals. https://www.buildermarketingpodcast.com/episodes/313-the-home-building-trade-partner-advantage-don-bronchick

This week on the Builder Marketing Podcast, Dennis Webb of Fulton Homes joins Greg and Kevin to discuss why home builders should embrace a retail mindset to enhance the home buyer experience, boost long-term profitability, and raise the standard for the entire industry. https://www.buildermarketingpodcast.com/episodes/312-embracing-a-retail-mindset-in-home-building-dennis-webb

This week on the Builder Marketing Podcast, Roland Nairnsey of New Home Sales Plus joins Greg and Kevin to discuss how mastering new home builder sales negotiation can boost sales, increase profitability, and elevate the home buyer experience. https://www.buildermarketingpodcast.com/episodes/311-mastering-new-home-builder-sales-negotiation-roland-nairnsey  

This week on the Builder Marketing Podcast, Dan Bridenstine of Group Two joins Greg and Kevin to discuss why educational, engaging, and authentic content is still the king in home builder marketing, and why it is essential for attracting and converting modern homebuyers. https://www.buildermarketingpodcast.com/episodes/310-content-is-still-king-in-home-builder-marketing-dan-bridenstine  

This week on the Builder Marketing Podcast, Jonathon Sherman of VC Productions joins Greg and Kevin to discuss how home builder marketers can create strategic, engaging, and effective video content that generates leads and delivers a return on investment. https://www.buildermarketingpodcast.com/episodes/309-strategic-video-marketing-for-home-builders-jon-sherman

This week on the Builder Marketing Podcast, Carrie Davis of Ladera Living joins Greg and Kevin to discuss how home builders can develop a strong marketing strategy centered on a skilled internal team focused on reaching specific audiences and tracking measurable results. https://www.buildermarketingpodcast.com/episodes/308-developing-a-strong-builder-marketing-strategy-carrie-davis

This week on the Builder Marketing Podcast, Jamie Adams of JK Premier Marketing joins Greg and Kevin to explore why pinpointing your ideal home buyer audience is the cornerstone of home builder success and how that clarity can fundamentally transform marketing strategy. https://www.buildermarketingpodcast.com/episodes/307-pinpointing-your-ideal-home-buyers-jamie-adams

This week on The Home Builder Digital Marketing Podcast, Conner Zornow of Black Raven Media joins Greg and Kevin to discuss how home builders can craft compelling video content that creates lasting connections with home buyers. https://www.buildermarketingpodcast.com/episodes/306-crafting-compelling-home-builder-video-content-conner-zornow

This week on the Builder Marketing Podcast, Sean Bearden of Hayden Homes joins Greg and Kevin to discuss how home builders can cultivate a customer-focused culture that fosters strong relationships with home buyers. https://www.buildermarketingpodcast.com/episodes/305-cultivating-a-customer-focused-culture-sean-bearden  

This week on the Builder Marketing Podcast, Nicole Curtis of House of Influence joins Greg and Kevin to discuss effective content strategies for home builders that influence decisions, educate the audience, and establish vital trust with prospective buyers. https://www.buildermarketingpodcast.com/episodes/304-influential-home-builder-content-strategies-nicole-curtis

In this episode of Head-to-Head, I'm joined by Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, for a deep, honest conversation about what's really happening to builder web traffic—and why sales teams are feeling the impact first. https://www.buildermarketingpodcast.com/episodes/bonus-episode-where-did-all-my-web-traffic-go-greg-bray-and-kimberly-mackey